You know you should be following up leads.

You know you should be sending newsletters.

You know you should be posting on social media consistently.

But between delivering your service, answering calls, and handling admin… it just doesn’t happen.

In this Business Owners Smashing It Online session, Nik Cree breaks down 11 practical ways a CRM can simplify, automate, and systemise your business so things actually get done — even when you’re busy.

If you’ve ever wondered whether a CRM is “just another tool” or something that can genuinely make you more money and free up your time, this session connects the dots in plain English.

If you want simple, practical strategies to get found online, subscribe here:https://www.youtube.com/@BusinessOwnersSmashingItOnline

What You’ll Learn:

Why most businesses drop the ball on fundamentals like follow-up and lead capture

How one simple email generated $30,000 in two weeks

The real difference between a basic CRM and an advanced automation platform

How to automate lead capture, onboarding and follow-up

Why reminders alone can dramatically increase repeat business

How to stop invoices going unpaid without awkward conversations

Simple ways to automate newsletters and social media posting

How to manage Google reviews and reputation automatically

Using AI chatbots for website enquiries and phone calls

How automation reduces the “feast and famine” cycle

Why It Matters:

Most business owners don’t struggle because they lack effort — they struggle because they lack systems. When follow-up is manual, marketing stops when you get busy. When marketing stops, leads dry up. Then the panic begins.

A properly set up CRM removes reliance on memory, automates consistency, and gives customers a predictable, professional experience. Instead of scrambling, your business runs on a system — not on stress.

About The Speaker:

Nik Cree is the founder of SmashGo and host of Business Owners Smashing It Online. With over 27 years in digital marketing and automation, Nik helps small business owners build simple systems that generate leads, improve follow-up, and create predictable growth.

Timestamps:

00:00 Do you really need a CRM?

05:00 The $30,000 “non-sales” email story

12:00 Why businesses ignore lead magnets and follow-up

20:00 How many touchpoints it really takes to convert

29:00 Basic CRM vs advanced automation platforms

38:00 Automating lead capture and onboarding

47:00 Invoice reminders and getting paid faster

55:00 Newsletter and social media automation

1:05:00 Repeat business and reminder systems

1:15:00 AI chatbots and phone automation

If you want simple, practical strategies to get found online, subscribe here:https://www.youtube.com/@BusinessOwnersSmashingItOnline