『Do This, NOT That: Marketing Tips with Jay Schwedelson』のカバーアート

Do This, NOT That: Marketing Tips with Jay Schwedelson

Do This, NOT That: Marketing Tips with Jay Schwedelson

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Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. ㅤ Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. ㅤ Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!© 2026 Do This, NOT That: Marketing Tips with Jay Schwedelson マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • What’s Up THIS WEEK?! NEW!! Show Up IN AI? Reddit Ad News? 🏝️ LOVE ISLAND?🏝️ | Ep. 559

    What’s Up THIS WEEK?! NEW!! Show Up IN AI? Reddit Ad News? 🏝️ LOVE ISLAND?🏝️ | Ep. 559
    2026/09/01

    Partner with Jay: https://www.jayschwedelson.com/contact

    ㅤ

    Check out Jay Schwedelson's new book: Stupider People Have Done It

    All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

    ㅤ

    Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

    ㅤ

    Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

    ㅤ

    Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

    ㅤ

    Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

    Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

    Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

    Ask Jay anything: https://www.jayschwedelson.com/ask

    ㅤ

    Leave a comment and follow the show, it really helps us out!

    ㅤ

    MASSIVE thank you to our Sponsor, CallRail!

    CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what’s driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what’s working and where to double down.

    Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.

    If you’re tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.

    Start a Free Trial Here: https://www.callrail.com/dothis

    ㅤ

    Updating an old stat on a page you forgot about sounds like housekeeping, not strategy, but new data says it is one of the biggest levers for getting cited when someone asks AI a question. Jay Schwedelson breaks down what actually earns those citations, why Reddit and X just made opposite bets on lead gen forms, and the three video openers pulling the most watch time on Instagram right now. There is also a Love Island take nobody asked for.

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    Best Moments:

    (00:38) New AirOps data showing over 70% of pages ChatGPT cites were updated within the last 12 months

    (01:52) Why adding the current year or month to your offer titles lifts your odds of showing up in AI results

    (03:00) The single ad format that beats everything else across LinkedIn, Meta, and X

    (03:46) Reddit is killing on-site lead forms while X quietly brings theirs back

    (05:03) Adam Mosseri says watch time is the whole game for organic reach on Instagram

    (05:50) The three video hooks people are actually staying for, and the intro you should drop immediately
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    10 分
  • SPECIAL SERIES ==> 🔍 The X Search Trick Nobody Is Using <== | BATHROOM Break #123 COLLAB: The Marketing Millennials + Do This, Not That

    SPECIAL SERIES ==> 🔍 The X Search Trick Nobody Is Using <== | BATHROOM Break #123 COLLAB: The Marketing Millennials + Do This, Not That
    2026/08/31

    Partner with Jay: https://www.jayschwedelson.com/contact

    ㅤ

    Check out Jay Schwedelson's new book: Stupider People Have Done It

    All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

    ㅤ

    Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

    ㅤ

    Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

    ㅤ

    Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

    ㅤ

    Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

    Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

    Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

    Ask Jay anything: https://www.jayschwedelson.com/ask

    ㅤ

    Leave a comment and follow the show, it really helps us out!

    ㅤ

    Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

    ㅤ

    There's a search trick on X that most marketers have never typed once, and it takes about ten seconds to pull the most viral post in your niche. Jay Schwedelson and Daniel Murray trade the exact syntax, the Grok prompts, and the filters that let you see what's actually working before you write a single word of content. It also starts with a bleeding heel and a lost loafer, so, you know, stick around.

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    Best Moments:

    (00:47) Daniel spent more on one pair of shoes than ever, then lost half of them at a conference

    (01:47) Why X is the only social platform you can actually query like a database

    (02:13) The Grok prompt that surfaces high-engagement posts in your niche from the last 48 hours

    (03:21) Advanced search is back on X, and Jay spells out the exact string to type

    (04:43) Layering in minimum retweets, comments, date ranges, and media-only filters

    (06:30) If the syntax is hard to follow by ear, have ChatGPT, Perplexity, or Claude write it for you
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    9 分
  • SPECIAL GUEST!! 🤖 ChatGPT: Easy Steps to Show Up Answers! Ross Simmonds | Ep. 557

    SPECIAL GUEST!! 🤖 ChatGPT: Easy Steps to Show Up Answers! Ross Simmonds | Ep. 557
    2026/08/28

    Partner with Jay: https://www.jayschwedelson.com/contact

    ㅤ

    Check out Jay Schwedelson's new book: Stupider People Have Done It

    All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

    ㅤ

    Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

    ㅤ

    Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

    ㅤ

    Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

    ㅤ

    Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

    Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

    Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

    Ask Jay anything: https://www.jayschwedelson.com/ask

    ㅤ

    Leave a comment and follow the show, it really helps us out!

    ㅤ

    Ross points listeners to Create Once, Distribute Forever, including the audiobook Jay mentions is on the way, and to The Ross Simmonds Show, where he specifically recommends the crossover episode he recorded with Jay. He tells listeners he is easy to find online, with LinkedIn as the simplest place to reach him.

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    Give Ross Simmonds three hours and a blank calendar and he will map out exactly how to get your company cited inside ChatGPT, Gemini and Perplexity, off the cuff, without knowing the question was coming. Jay Schwedelson hands him that challenge two minutes in, then keeps pulling the thread through connectors, dusty old blog posts, and the reason most people's AI visibility numbers are quietly lying to them. There is also a fantasy football draft in here, which somehow turns into the most convincing argument of the whole conversation.

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    Best Moments:

    (02:02) A three hour, no warning game plan for getting your brand cited by the major AI models

    (05:37) What a connector actually is, explained like you have never touched one

    (07:59) Why your old posts are gems sitting in a treasure box nobody opens

    (09:52) One message said 100 different ways beats 100 new ideas, and Nike proves it

    (14:12) The memory trap that has executives celebrating rankings that are not real

    (20:06) Jay drafts an entire fantasy football team through ChatGPT and gets graded on it
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    24 分
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