『Do This, NOT That: Marketing Tips with Jay Schwedelson』のカバーアート

Do This, NOT That: Marketing Tips with Jay Schwedelson

Do This, NOT That: Marketing Tips with Jay Schwedelson

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10月19日まで。※適用条件あり
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. ㅤ Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. ㅤ Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!© 2026 Do This, NOT That: Marketing Tips with Jay Schwedelson マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • SPECIAL SERIES ==> 👻 Your Old Web Pages Are Being Ghosted by AI <== | BATHROOM Break #130 COLLAB: The Marketing Millennials + Do This, Not That

    SPECIAL SERIES ==> 👻 Your Old Web Pages Are Being Ghosted by AI <== | BATHROOM Break #130 COLLAB: The Marketing Millennials + Do This, Not That
    2026/10/19
    Partner with Jay: https://www.jayschwedelson.com/contactㅤCheck out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤCheck out the new Bathroom Break podcast with Jay Schwedelson and Daniel Murray on Apple and Spotify.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤGoogle is cracking down on lazy AI content, but the AI tools themselves still love a cheesy listicle and ignore any page you haven’t touched in a year. Jay Schwedelson calls it the 1995 version of the internet, and Daniel Murray shares a retargeting text that actually got him to click. There’s also a Halloween rant about parents using babies as candy spokespeople, and a skincare mishap that had half of Instagram worried about Jay.ㅤBest Moments:(02:43) Google’s latest update flags low-quality AI content, scraped posts, and spammy backlinks(03:38) Pages that haven’t been updated in a year are two times less likely to be cited by AI tools(05:35) Why listicles dominate AI citations, even though they feel like a throwback(06:04) Ahrefs tracked 1,900 pages and found adding schema did nothing for AI visibility(06:46) A retargeting text with a 2:00 PM deadline that really expired, and why that works(08:09) Retargeting is one of the most cost-effective channels if you treat it as its own program
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    12 分
  • SPECIAL GUEST!! HUBSPOT's Courtney Dagher 🎤 Why Your Speaker Pitch Keeps Getting Rejected | Ep. 577

    SPECIAL GUEST!! HUBSPOT's Courtney Dagher 🎤 Why Your Speaker Pitch Keeps Getting Rejected | Ep. 577
    2026/10/16

    Partner with Jay: https://www.jayschwedelson.com/contact

    ㅤ

    Check out Jay Schwedelson's new book: Stupider People Have Done It

    All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

    ㅤ

    Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

    ㅤ

    Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

    ㅤ

    Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

    ㅤ

    Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

    Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

    Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

    Ask Jay anything: https://www.jayschwedelson.com/ask

    ㅤ

    Leave a comment and follow the show, it really helps us out!

    ㅤ

    Follow Courtney Dagher on LinkedIn, and secure your budget now for UNBOUND 2027, with tickets going on sale Cyber Monday at unbound.hubspot.com.

    ㅤ

    Nobody graduates with a degree in British Victorian history and literature planning to run one of the biggest marketing events in the world, but that's exactly where Courtney Dagher landed. She and Jay Schwedelson get into what makes someone feel like they genuinely can't miss an event, and why the answer has less to do with the agenda than you'd think. It's an honest, funny look behind the curtain from someone who still gets a rush from thousands of people and zero sleep.

    ㅤ

    Best Moments:

    (02:23) How a Harvard history grad with no tech background talked her way into HubSpot

    (07:55) The year and a half of work behind retiring the INBOUND name

    (11:56) Why the most successful events are actually boring for the people running them

    (12:59) The one thing that gets speaker submissions rejected every time

    (15:46) Attendees are tired of hearing about agents and want outcomes instead

    (20:07) Execution is the new currency, and why great ideas aren't enough anymore
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    24 分
  • What’s Up THIS WEEK?! 🛑ELECTION Impact on B2B and Consumer Marketing Canpaigns!🛑 | Ep. 576

    What’s Up THIS WEEK?! 🛑ELECTION Impact on B2B and Consumer Marketing Canpaigns!🛑 | Ep. 576
    2026/10/13

    Partner with Jay: https://www.jayschwedelson.com/contact

    ㅤ

    Check out Jay Schwedelson's new book: Stupider People Have Done It

    All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

    ㅤ

    Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

    ㅤ

    Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

    ㅤ

    Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

    ㅤ

    Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

    Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

    Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

    Ask Jay anything: https://www.jayschwedelson.com/ask

    ㅤ

    Leave a comment and follow the show, it really helps us out!

    ㅤ

    Big shoutout to our sponsor, Knak!

    Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with. Knak makes it simple. Build emails, landing pages, and mobile messages; collaborate and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster.

    See how it all works, get started at knak.com/demo

    ㅤ

    Election season is making your cost per acquisition look terrible, your emails are landing in spam, and your LinkedIn views fell off a cliff. None of that is your fault this month. Jay Schwedelson walks through brand new data on how $11.6 billion in political ad money is quietly wrecking inbox placement and ad pricing, and what to pull out of your reporting before you start blaming the offer. Stick around for the candy corn verdict, which is not up for debate.

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    Best Moments:

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    (01:19) Political ad spend hits $11.6 billion this cycle, more than the last presidential race

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    (02:08) Thirteen states soak up over 70% of that spend, and your cost per acquisition there is paying for it

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    (03:28) New Validity data shows inbox placement dropping more than 5% the week before election day

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    (04:44) Why November 3rd is the worst possible day to launch a sale or run a webinar

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    (05:41) LinkedIn impressions and video views cratering across the board, and why that is not a you problem

    ㅤ

    (07:58) The candy corn rant that ends with a full prosecution and no witnesses for the defense
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    11 分
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