Does your website actually work for your business—or is it just a glorified digital brochure? In this candid convo, where I sit down with Whitney Bateson, web strategist for health pros, to talk about what really makes a website convert (spoiler: it’s not the pretty design).

If you're wondering whether AI is making websites obsolete, how to fix a stale homepage, or what your site must have to turn browsers into buyers, this episode is your website wake-up call.

• [00:01:44] Why Whitney ditched custom web design and built a productized website system for health & wellness pros
• [00:06:21] The real impact AI is having on websites, SEO, and trust—and why your site matters more than ever
• [00:13:43] The top 3 mistakes service providers make with their websites (and how to fix them fast)
• [00:17:00] How to turn your homepage into a 24/7 sales machine—without being pushy or techy
• [00:34:00] Blog, podcast, or content page? Whitney shares the must-have sidebar and CTA tips you’re probably missing

Check your own website from the eyes of a new visitor.

Can they clearly book a call, sign up for your list, or understand what you offer without getting lost in the scroll?

Whitney’s got a free checklist below to help you tighten it up.

• 💻 Free Guide – 6 Website Essentials You're Probably Missing
• 🎧 Whitney’s Podcast – The Growth Show Listen On Apple Podcast | Listen on Spotify

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• 🛍️ All Treats, No Tricks Bundle – Includes Whitney’s guide to interpreting your Google Analytics data - The bundle opens Oct. 27 but you can join the Waitlist now and get in BEFORE the public. Head to www.katedoster.com/treats now.

Get to know Whitney Better

Bio:Whitney Bateson, MPH, RD, is a website strategist and marketing expert who has helped over 130 wellness professionals create high-converting websites that attract clients and grow their reach. As the creator of the Wellness Pro Website System, she has developed a proven, step-by-step framework that empowers business owners to launch beautiful, strategic websites - without the tech overwhelm. Since 2018, Whitney and her team have worked with dietitians, therapists, and health coaches to design websites that not only look great but also function as powerful sales tools - building trust, generating leads, and growing businesses with confidence. Whitney is also the host of The Growth Show podcast, where she shares practical marketing strategies and website tips to help health and wellness entrepreneurs build profitable, sustainable businesses. Learn more at whitneybateson.com."

Website & Socials

*https://whitneybateson.com/*

*https://www.instagram.com/whitneybateson*

Here's what you'll learn:What to do next:Links & Resources Mentioned:Get to meet Whitney:

Falling off the content creation bandwagon? You’re not alone. In this episode of Do The Brave Thing, I share my practical (and very doable) “content comeback” plan to help you refresh your platforms, realign with your goals, and actually enjoy showing up again.

What you’ll hear in this episode:

• [01:27] The first step in your comeback: choosing the right platforms (and why email should always make the cut)

• [02:26] How to set a realistic posting schedule that keeps you consistent without burning out

• [04:46] Why goal alignment matters more than vanity metrics when creating content

• [06:36] A quick refresher on content pillars—and how to pick 3–4 that actually support your offers

• [10:46] The 30-day “rule of two” approach for building momentum without overloading yourself

• [13:33] How I carve out Thursdays for content planning (and why it works with my ADHD brain)

• [15:20] Rethinking content pillars with playful names and long-term alignment in mind

If you’re ready to fall back in love with creating and reconnect with your audience, this episode will give you the structure and spark you need.

Links & Resources Mentioned:

• Inspired Action Takers Club — my audio-based coaching program

• Content Creation & Planning Notion Board (video walkthrough)

• Comment on this IG post to get FREE templates to re-start your email list

• Simple Pin Media with Kate Ahl

⁠Free 2 Email Templates for Getting Back in Touch⁠ with your email list

Feeling stuck after a break in your business (or life)?

Here's the 4-step “get back in the groove” framework that works for anything from re-starting your email list to finally hitting the gym again without the guilt or overwhelm.

If you’ve been judging yourself for falling off the wagon, this episode gives you permission to start fresh—with energy, clarity, and a lot less pressure.

Your next brave step:
Pick one area you’ve been avoiding, do your “favoritest thing” in that space today, then brain dump your next moves. Bonus points for forgiving yourself along the way.

Links & Resources Mentioned:

• Free 2 Email Templates for Getting Back in Touch with your email list

• Tailwind Free Trial — for Pinterest scheduling

• JustCast Podcast Hosting — for private podcasts

• Collaboration Cash-In Program — grow your audience and income through hosting bundles

• Inspired Action Takers Club - membership for ADHD online business owners

This episode was inspired by Inspired Action Taker club.

1. We're currently in wrapping up our Money Mindset Bonanza Month - and one the cash flow accelerators is to take a look at all your business (and personal life) credit card and bank statements.

2. An action taker asked - what app I was using to host our audio based group coaching program since I moved away from Hello Audio

So I decided to let in you behind the scenes the 3 new paid apps I've been using and their shortcomings (got to keep it 100%) to see if they could help boost your bottom line too.

Links mention:

Justcast for private podcast stream - grab a CREDIT CARD FREE - free trial here.

Wisernofity a super affordable alternative to Proof for little pop-ups to show sales of your products on their sales pages.

Manychat for IG DM automations <- that link will get you 30 days of their premium level free.

***Some of the links in this post are affiliate links, which means I may earn a commission if you choose to make a purchase, at no extra cost to you. I only recommend apps and tools I use and love (scout’s honor)./***

Let's chat about hw one Instagram post with under 1,000 views brought in new email subscribers every single day—and how you can recreate it in 5 slides.

What you’ll learn in this episode:

• Why showing up inconsistently doesn’t mean your efforts aren’t powerful or profitable (00:45)

• The 5-slide Instagram post format that converted like crazy—with only 900 views (17:00)

• How to use ManyChat (even the free version) to automate email list growth via Instagram (29:00)

• The importance of choosing a freebie with a solid funnel behind it before posting (22:10)

• Creative ways to use subscriber replies as content gold for future newsletters (11:50)

What to do next:

Ready to breathe new life into your content and email list without burning out? Try this 5-slide format with your best freebie, dust off those digital treasures, and give ManyChat a spin. And if you haven’t emailed your list in a while? Send one sentence. You’re good.

Links & Resources Mentioned:

• Inspired Action Takers Club – My audio-based coaching membership

• ManyChat (30-Day Free Trial) – Kate’s referral link for the automation tool

  Here's the post we're chatting about - https://www.instagram.com/p/DLpodtlPpPG/?img_index=1

  
  

  I'm still huge fan of hosting bundles but you need to do things in between too.

How to Stay Consistent in Summer (Without Gluing Yourself to Your Desk)
Wondering how to keep your business afloat and enjoy summer adventures? In this episode, Kate Doster dishes out practical, permission-filled strategies to help you show up for your audience—even when you're showing up in flip-flops.

What You’ll Learn:

• What You’ll Learn:

  • Why minimal viable marketing is your summertime BFF—and how to define it for your biz

  • The #1 thing Kate says you should always do in summer (hint: it's emailing your list)

  • Smart, flexible planning tips to avoid the “whoops-I-did-nothing-all-summer” panic

  • How to scale back on social without killing your reach or your vibe

  • Tips for repurposing old content so you can create less but still show up like a pro

  
  

Your Next Step:
Take a beat to define your “minimal viable marketing” for the summer. Then batch it, schedule it, and get back to living your best barefoot life. Need help with what to say? The Email Marketing Fairy's got you.

Links & Resources Mentioned:

• 💌 Email Marketing Fairy — Use code BRAVE for a listener-only discount

• 💡 Inspired Action Takers Club — Get fresh ideas and support all summer long

• 🧠 Wrangle Your Brain — Weekly structure for staying focused (mentioned in the Inspired Club)

You’re Sitting on a Goldmine (But Are You Using It Right?)

If you’re spending hours building freebies and stressing over welcome sequences, only to hear crickets… you might be creating in a vacuum. In this episode, Kate Doster unpacks how to create out loud and turn your newsletter into a data-driven, revenue-generating machine—without burnout.

What you’ll learn in this episode:

• [01:49] The #1 mistake to avoid in 2025: creating offers, emails, and products in isolation.

• [03:45] Why your welcome series is secretly your most powerful business asset—and how to test it live before automating.

• [06:36] How to create content (emails, posts, even products) in real-time to validate what actually resonates with your audience.

• [08:00] A simple challenge to revive your list: send one of Kate’s “10 casual sales” emails and measure the results.

• [12:16] How to sell without sounding like a robot: using personal stories, value emails, and multiple angles to pitch the same product.

Your next move:
Test one of your welcome or newsletter emails live this week. Use real-time feedback to optimize before automating. And if you’re sitting on email templates you haven’t used yet... pick one and hit send. No more hiding.

Links & Resources Mentioned:

• 10 Casual Ways to Make Money From Your Email List

• Open Rate Catapult (now on sale)

• Inspired Action Takers Club

What if your struggle to “get it together” every week has nothing to do with you being lazy, flaky or unmotivated and everything to do with how your brain processes time?

In this episode — pulled straight from inside the Inspired Action Takers Club — we’re breaking down why traditional productivity advice falls flat for ADHD, sensitive, or just plain overwhelmed brains… and how to plan your week in a way that actually works for you.

• [00:01:00] The real reason calendar blocking always fails you

• [00:03:40] What “time blindness” is and how it shows up in your life

• [00:06:20] The 1:30 appointment trap (and why it ruins your day)

• [00:10:00] A planning method based on energy, not pressure

• [00:14:00] Five themed days to help your week flow better

• [00:18:00] How to build in admin, people time, and rest without guilt

This isn’t about forcing yourself into some rigid color-coded planner.

It’s about planning your week in a way your brain can actually follow through on — so you stop spinning your wheels and start making real progress.

🧠 Want the full Wrangle Your Brain course plus monthly writing retreats, private podcast coaching, and a resource vault made for busy, brilliant brains?
Come join the Inspired Action Takers Club — you’ll feel seen, supported, and finally unstuck.