Does your website actually work for your business—or is it just a glorified digital brochure? In this candid convo, where I sit down with Whitney Bateson, web strategist for health pros, to talk about what really makes a website convert (spoiler: it’s not the pretty design).

If you're wondering whether AI is making websites obsolete, how to fix a stale homepage, or what your site must have to turn browsers into buyers, this episode is your website wake-up call.

• [00:01:44] Why Whitney ditched custom web design and built a productized website system for health & wellness pros
• [00:06:21] The real impact AI is having on websites, SEO, and trust—and why your site matters more than ever
• [00:13:43] The top 3 mistakes service providers make with their websites (and how to fix them fast)
• [00:17:00] How to turn your homepage into a 24/7 sales machine—without being pushy or techy
• [00:34:00] Blog, podcast, or content page? Whitney shares the must-have sidebar and CTA tips you’re probably missing

Check your own website from the eyes of a new visitor.

Can they clearly book a call, sign up for your list, or understand what you offer without getting lost in the scroll?

Whitney’s got a free checklist below to help you tighten it up.

• 💻 Free Guide – 6 Website Essentials You're Probably Missing
• 🎧 Whitney’s Podcast – The Growth Show Listen On Apple Podcast | Listen on Spotify

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• 🛍️ All Treats, No Tricks Bundle – Includes Whitney’s guide to interpreting your Google Analytics data - The bundle opens Oct. 27 but you can join the Waitlist now and get in BEFORE the public. Head to www.katedoster.com/treats now.

Get to know Whitney Better

Bio:Whitney Bateson, MPH, RD, is a website strategist and marketing expert who has helped over 130 wellness professionals create high-converting websites that attract clients and grow their reach. As the creator of the Wellness Pro Website System, she has developed a proven, step-by-step framework that empowers business owners to launch beautiful, strategic websites - without the tech overwhelm. Since 2018, Whitney and her team have worked with dietitians, therapists, and health coaches to design websites that not only look great but also function as powerful sales tools - building trust, generating leads, and growing businesses with confidence. Whitney is also the host of The Growth Show podcast, where she shares practical marketing strategies and website tips to help health and wellness entrepreneurs build profitable, sustainable businesses. Learn more at whitneybateson.com."

Website & Socials

*https://whitneybateson.com/*

*https://www.instagram.com/whitneybateson*

Here's what you'll learn:What to do next:Links & Resources Mentioned:Get to meet Whitney:

Falling off the content creation bandwagon? You’re not alone. In this episode of Do The Brave Thing, I share my practical (and very doable) “content comeback” plan to help you refresh your platforms, realign with your goals, and actually enjoy showing up again.

What you’ll hear in this episode:

• [01:27] The first step in your comeback: choosing the right platforms (and why email should always make the cut)

• [02:26] How to set a realistic posting schedule that keeps you consistent without burning out

• [04:46] Why goal alignment matters more than vanity metrics when creating content

• [06:36] A quick refresher on content pillars—and how to pick 3–4 that actually support your offers

• [10:46] The 30-day “rule of two” approach for building momentum without overloading yourself

• [13:33] How I carve out Thursdays for content planning (and why it works with my ADHD brain)

• [15:20] Rethinking content pillars with playful names and long-term alignment in mind

If you’re ready to fall back in love with creating and reconnect with your audience, this episode will give you the structure and spark you need.

Links & Resources Mentioned:

• Inspired Action Takers Club — my audio-based coaching program

• Content Creation & Planning Notion Board (video walkthrough)

• Comment on this IG post to get FREE templates to re-start your email list

• Simple Pin Media with Kate Ahl

⁠Free 2 Email Templates for Getting Back in Touch⁠ with your email list

Feeling stuck after a break in your business (or life)?

Here's the 4-step “get back in the groove” framework that works for anything from re-starting your email list to finally hitting the gym again without the guilt or overwhelm.

If you’ve been judging yourself for falling off the wagon, this episode gives you permission to start fresh—with energy, clarity, and a lot less pressure.

Your next brave step:
Pick one area you’ve been avoiding, do your “favoritest thing” in that space today, then brain dump your next moves. Bonus points for forgiving yourself along the way.

Links & Resources Mentioned:

• Free 2 Email Templates for Getting Back in Touch with your email list

• Tailwind Free Trial — for Pinterest scheduling

• JustCast Podcast Hosting — for private podcasts

• Collaboration Cash-In Program — grow your audience and income through hosting bundles

• Inspired Action Takers Club - membership for ADHD online business owners