Disney, SCAD, Bird, and 20 years of chasing a good problem w/Paul Lafata | Ep 25
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Disney, SCAD, Bird, and 20 years of chasing a good problem w/Paul Lafata | Ep 25
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Paul Lafata has spent his career building things that didn’t have a playbook—from early digital products and healthcare tools to Bird scooters, connected devices, AI, and design teams.
In this episode of Swurl Radio, Paul talks about growing up around fishing, the Navy, Atari, and Disney before finding his way into design. He breaks down what startups taught him about speed and experimentation, why being an outsider can actually be an advantage, how AI can accelerate research without replacing real human empathy, and what he really looks for when hiring designers.
The conversation also gets into portfolio mistakes, salary and equity lessons, leading creative teams, career pivots, and why designers need to stop treating their process like something sacred.
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