• Episode 350: Personal Brand Bootcamp (Part 5): 4 Proven Ways to Turn Your Brand Into Sales (Without Burnout)
    2025/10/30

    🎙️ Episode Summary:

    Thank you for making Direct Sales Done Right a Top 5 podcast for network marketers!

    In this final installment of the Personal Brand Bootcamp, Katy Ursta emphasizes the importance of emotional connection in personal branding and explores backend strategies that support front-end marketing efforts. She discusses the significance of storytelling, tracking follow-ups, collecting proof, creating a content rhythm, and building genuine relationships to enhance trust and drive sales.

    💡 Episode Highlights & Time Stamps:

    • 1:35 Story Time
    • 3:44 The Importance of Connection in Branding
    • 5:23 Introduction to The Backend Way of Building Your Personal Brand
    • 6:52 Strategy #1: Tracking and Following Up
    • 9:07 Strategy #2: Intentionally Collecting & Sharing Proof
    • 11:32 Strategy #3: Creating a Simple Weekly Rhythm
    • 15:30 Strategy #4: Building Real Relationships Every Single Day
    • 17:27 Summary of The Backend Way of Building Your Personal Brand

    👥 Connect with Katy:

    • Instagram: @katywritescontent
    • Website: www.katyursta.com
    • Katy's Story Strategy Weekly Email Drops: https://services.katyursta.com/rerise

    📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

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    20 分
  • Episode 349: Personal Brand Bootcamp (Part 4): From Popular to Profitable — What Makes a Brand Last
    2025/10/23

    🎙️ Episode Summary:

    Thank you for making Direct Sales Done Right a Top 5 podcast for network marketers!

    In this episode of the Direct Sales Done Right podcast, Katy Ursta dives into part four of her Personal Brand Bootcamp, sharing her own journey of building a personal brand, emphasizing the importance of energy and community. She recounts her experience with cancer and how it reshaped her approach to wellness and branding. Katy highlights the significance of authenticity and originality in content creation, urging listeners to focus on making people feel seen and heard. The episode concludes with a teaser for upcoming content on enhancing personal branding strategies.

    💡 Episode Highlights & Time Stamps:

    • 0:44 Introduction to Personal Branding
    • 2:25 The Journey from Good to Great
    • 5:23 Facing Challenges and Building Resilience
    • 11:29 Energy and Cultivating Community in Branding
    • 17:00 The Importance of Authenticity and Connection
    • 18:55 Summary and What’s to Come

    👥 Connect with Katy:

    • Instagram: @katywritescontent
    • Website: www.katyursta.com
    • Katy's Story Strategy Weekly Email Drops: https://services.katyursta.com/rerise

    📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

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    21 分
  • Episode 348: Personal Brand Bootcamp (Part 3): 7 Simple Social Media Shifts for Massive Results
    2025/10/16

    🎙️ Episode Summary:

    Thank you for making Direct Sales Done Right a Top 5 podcast for network marketers!

    In this episode of the Direct Sales Done Right podcast, Katy Ursta dives into part three of her Personal Brand Bootcamp, focusing on seven social media shifts to build trust and authority. She emphasizes the importance of purposeful posting, creating SEO-ready profiles, and selling solutions rather than products. Katy also discusses the value of personal and proof-driven content, evergreen value, building conversations over followers, and consistently creating content based on life experiences.

    💡 Episode Highlights & Time Stamps:

    • 1:28 Introduction to Seven Social Media Shifts to Build Trust and Authority
    • 2:43 Purposeful Posting
    • 5:45 SEO-Ready Profiles
    • 7:14 Selling Solutions
    • 9:50 Proof-Driven Content
    • 12:08 Evergreen Value
    • 15:25 Building Conversations
    • 19:32 Consistent Creation
    • 21:31 Conclusion and Recap of 7 Shifts

    👥 Connect with Katy:

    • Instagram: @katywritescontent
    • Website: www.katyursta.com
    • Katy's Story Strategy Weekly Email Drops: https://services.katyursta.com/rerise

    📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

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    24 分
  • Episode 347: Personal Brand Bootcamp (Part 2): 5 Storytelling Secrets to Stop Scrolling and Start Connecting
    2025/10/09

    🎙️ Episode Summary:

    Thank you for making Direct Sales Done Right a Top 5 podcast for network marketers!

    In this episode, Katy Ursta shares essential storytelling secrets for personal branding, emphasizing the importance of connecting with audiences through relatable narratives. She discusses the concept of nano stories, the significance of showing rather than telling, and the effectiveness of anchor (staple) stories. Katy also highlights the need for strong hooks and calls to action, while reminding listeners that the focus should be on the audience rather than the brand itself.

    💡 Episode Highlights & Time Stamps:

    • 1:03 The Importance of Storytelling in Personal Branding
    • 1:54 Nano Stories: Quick and Relatable
    • 7:12 Show, Don’t Tell: Creating Emotional Connections
    • 12:44 Anchor (Staple) Stories: The Power of Core Narratives
    • 18:03: Crafting Effective Hooks and Calls to Action
    • 23:11 The Role of the Customer in Your Story
    • 27:21 Conclusion and Recap of Key Secrets

    👥 Connect with Katy:

    • Instagram: @katywritescontent
    • Website: www.katyursta.com
    • Katy's Story Strategy Weekly Email Drops: https://services.katyursta.com/rerise

    📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

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    29 分
  • Episode 346: Personal Brand Bootcamp (Part 1): 3 Branding Hacks to Sell More in 2025
    2025/10/02

    🎙️ Episode Summary:

    Thank you for making Direct Sales Done Right a top 5 podcast for network marketers!

    In this episode, Katy Ursta introduces a 4 part Personal Branding Bootcamp aimed at helping direct sellers enhance their visibility and messaging. She shares three key branding hacks that can significantly improve engagement and sales, emphasizing the importance of being more than just a billboard for a company. The conversation covers practical strategies for optimizing social media profiles, utilizing hashtags effectively, and maintaining consistency in branding to create a memorable personal brand.

    ✨ What You’ll Learn in This Episode:

    • The importance of personal branding in direct sales
    • Engagement with other creators enhances visibility.
    • Hiding hashtags in stories can increase reach.
    • Your bio should clearly communicate who you are.
    • Profiles should work harder than individual posts.
    • Consistency in messaging helps build brand recognition.
    • Using catchphrases can create a memorable brand identity.
    • Engagement content is as important as sales content.

    💡 Episode Highlights & Time Stamps:

    • 00:44 Introduction to Personal Branding Bootcamp
    • 03:04 Three Branding Hacks for Increased Visibility
    • 05:05 Hack 1: Hiding Hashtags
    • 08.48 Hack 2: Optimizing Your Profile for Engagement
    • 17:20 Hack 3: Creating a Signature Content System
    • 23:40 Recap and Call to Action

    👥 Connect with Katy:

    • Instagram: @katywritescontent
    • Website: www.katyursta.com
    • Katy's Story Strategy Weekly Email Drops: https://services.katyursta.com/rerise

    📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

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    25 分
  • Episode 345: Lifequake Update: Rebuild Your Business, Faith, and Confidence After Loss
    2025/09/25

    🎙️ Episode Summary:

    Download the (re)Rise Confidently Workbook here!

    In this episode of the Direct Sales Done Right podcast, Katy Ursta reflects on a transformative year filled with challenges and growth. She shares her journey from hardship to joy, drawing parallels with the biblical story of Job. Katy discusses the importance of mindset, vision, and taking actionable steps towards personal and professional goals. She emphasizes the significance of believing in the process and using personal experiences to empower others. The episode concludes with an invitation to join her in upcoming discussions on personal branding.

    ✨ What You’ll Learn in This Episode:

    • Katy reflects on a year of transformation and gratitude.
    • The story of Job serves as an anchor during tough times.
    • The three key “to-dos” she implemented daily working through major life-quakes.
    • Believing that challenges happen for a reason is crucial.
    • The importance of community and support in personal development.

    💡 Episode Highlights & Time Stamps:

    • 03:25 From Job to Joy: Finding Strength in Adversity
    • 07:20 Driving Towards Daylight: Vision and Mindset
    • 12:30 Mile Marker Mindset: Taking Action One Step at a Time
    • 16:55 Believing in the Process: Lessons Learned
    • 20:29 Empowering Others Through Personal Experience

    📌 Resources & Links Mentioned:

    The (re)Rise Confidently Workbook: https://services.katyursta.com/rerise-workbook

    👥 Connect with Katy:

    • Instagram: @katywritescontent
    • Website: www.katyursta.com
    • Katy's Story Strategy Weekly Email Drops: https://services.katyursta.com/rerise

    📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

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    24 分
  • Episode 344: Be the Brand, Not the Billboard! 3 Questions You Must Ask Yourself ASAP!
    2025/09/18

    🎙️ Episode Summary:

    The Story to Sell Cohort is Open: Sign up here!

    In this episode of the Direct Sales Done Right podcast, Katy Ursta discusses the common pitfalls in direct sales, particularly the tendency to become a "walking billboard" for products rather than establishing a personal brand. She emphasizes the importance of personal messaging, building connections, and showcasing unique experiences to enhance sales effectiveness. Katy provides actionable insights and questions for listeners to reflect on their branding strategies, aiming to foster deeper customer loyalty and engagement.

    ✨ What You’ll Learn in This Episode:

    • Your personal brand is your lifeline to a successful direct sales experience.
    • Focus on the unique experience you bring to the table.
    • Showcase transformations through case studies, not just products.
    • Loyalty should be to you, not just the company.
    • Engage your audience with personal stories and experiences.
    • Make small tweaks in messaging for higher conversion rates.
    • Ask yourself if people would still follow you if your company disappeared.
    • Highlight your role as a guide in the sales process.

    💡 Episode Highlights & Time Stamps:

    • 00:44 Introduction and Overview of Podcast
    • 02:45 Avoiding the Walking Billboard Trap
    • 04:59 The Importance of Personal Branding in Direct Sale
    • 08:55 Key Questions for Effective Messaging
    • 10:45 Transformations vs. Products: The Case Study Approach
    • 14:53 Building Loyalty Beyond Products
    • 18:20 Conclusion and Call to Action

    📌 Resources & Links Mentioned:

    The Story to Sell Cohort is Open! Last round is enrolling now: https://services.katyursta.com/offers/Cz2ESr4C/checkout

    👥 Connect with Katy:

    • Instagram: @katywritescontent
    • Website: www.katyursta.com
    • Katy's Story Strategy Weekly Email Drops: https://services.katyursta.com/rerise

    📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

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    21 分
  • Episode 343: 4 Things I Got Wildly Wrong When I Started a New Business (Part 2)
    2025/09/11

    THANK YOU!! We are number 5 in all of direct sales podcasts!!!

    🎙️ Episode Summary:

    Story to Sell Cohort: Sign up here!

    In this episode of the Direct Sales Done Right Podcast, Katy Ursta reflects on the lessons learned from mistakes made in her business. She discusses the importance of patience, unique messaging, and overcoming fear, while also emphasizing the need for personal reflection and spiritual guidance. Katy shares her experiences with the Story to Sell cohort and encourages listeners to trust their instincts and approach their business authentically.

    ✨ What You’ll Learn in This Episode:

    • Katy shares four things she did right and wrong in a new season of business.
    • Unique messaging is essential for success.
    • Procrastination can be a sign of underlying fears.
    • It's important to trust your instincts in business.
    • Avoid overcommitting to tasks and projects.
    • Seek spiritual guidance before turning to others.

    💡 Episode Highlights & Time Stamps:

    • 00:44 Introduction and Announcement of Cohort
    • 04:05 Reflecting on Mistakes Made in Business
    • 06:18 Learning from Assumptions and Patience
    • 09:38 The Importance of Unique Approaches
    • 13:48 Addressing Fear and Procrastination
    • 17:18 Overcommitting and Its Consequences
    • 19:45 Finding Clarity Through Faith
    • 22:30 Conclusion and Key Takeaways

    📌 Resources & Links Mentioned:

    Story to Sell is Open! The last round is enrolling now! https://services.katyursta.com/offers/Cz2ESr4C/checkout

    Song - "Sound Mind"

    👥 Connect with Katy:

    • Instagram: @katywritescontent
    • Website: www.katyursta.com
    • Katy's Story Strategy Weekly Email Drops: https://services.katyursta.com/rerise

    📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

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    24 分