『Digitize Before You Automate: Yoav Kutner, Founder & CEO of OroCommerce, on the B2B Commerce Gap (Recorded at the B2B eCommerce Association)』のカバーアート

Digitize Before You Automate: Yoav Kutner, Founder & CEO of OroCommerce, on the B2B Commerce Gap (Recorded at the B2B eCommerce Association)

Digitize Before You Automate: Yoav Kutner, Founder & CEO of OroCommerce, on the B2B Commerce Gap (Recorded at the B2B eCommerce Association)

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Everyone in B2B commerce wants to talk about AI. The buyers actually writing the checks are still trying to get off the fax machine. Recorded on the floor of the B2B eCommerce Association's inaugural event, this conversation is about the gap between where B2B technology thinks the market is and where the market actually is — and why the companies that skip the boring digitization step are the ones whose AI projects fail.Yoav Kutner is the Founder and CEO of OroCommerce, the B2B-first digital commerce platform, and a co-founder of Magento. He has spent close to two decades building commerce infrastructure for manufacturers, distributors, and wholesalers — the least glamorous and most operationally complex corner of ecommerce. His customers run multi-ERP, multi-warehouse businesses where the commerce layer, not the ERP, has become the system of record for how orders actually move.WHAT LISTENERS WILL LEARN
  • Diagnose whether your AI initiative is actually blocked by an undigitized business process
  • Reframe the commerce platform as the flexible layer above the ERP, not another silo beside it
  • Answer the sales-team objection to self-service B2B ordering without promising fewer reps
  • Unlock siloed data trapped in AS/400s and other legacy systems without touching the ERP
  • Ship in two-week release cycles when your ERP roadmap moves in years
  • Evaluate order orchestration across multiple ERPs and warehouses after acquisitions
KEY TOPICS[00:00] Recorded live at the B2B eCommerce Association
[TC] Why B2B commerce runs five to ten years behind the technology narrative
[TC] "All B2B commerce happens inside the platform" — and why that is wrong
[TC] The commerce layer above the ERP: exposing data to customers, sales, and marketing
[TC] Sales-rep resistance to digital B2B, and the user-experience answer
[TC] The self-service checklist buyers actually want: order status, reorder, inventory, project pricing
[TC] Breaking data silos in AS/400-era systems, and feeding new data back to the ERP
[TC] Board pressure for AI before the commerce stack is modern
[TC] Test in weeks, not years: two-week release cadence and targeted customer feedback
[TC] Digitize the process first, then let the AI agents replace it
[TC] Six-plus ERPs, roughly forty warehouses, one order management layer
[TC] The closing read on where B2B digital transformation goes nextLINKSYoav Kutner on LinkedIn: https://www.linkedin.com/in/yoavkutner/
OroCommerce: https://oroinc.com MarTalks, hosted by Darrell Rosenstein
🎙 Apple Podcasts: https://apple.co/4wNap4X
🎧 Spotify: https://bit.ly/4fF2ukm
💼 LinkedIn: https://www.linkedin.com/in/darrellrosenstein/
🌐 The Rosenstein Group: https://rosensteingroup.com/










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