Jim Barker, chief revenue officer at Cooperative Computing, explains “digital people” as personified, governed digital employees that perform repetitive, transactional work 24/7 with speed and consistency, guided by internal protocols rather than uncontrolled external LLMs.

He describes “Leah”, a digital employee who joins Teams meetings as an avatar and manages inbound bid requests for a client’s mobile LED truck business by analyzing emails and attachments, checking complex availability across 250 trucks, and returning bids in under 10 minutes - work that previously burdened enterprise salespeople and junior hires.

Barker says connected data is essential, delivered via a client-owned digital data hub that centralizes siloed data in ~90 days, enabling proof of value quickly and supporting multiple orchestrated digital roles.

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