In this episode I sit down with award-winning TEDx speaker and business coach Katrena Friel to unpack how a devastating $30,000 scam became the best thing that ever happened to her — and how it launched a 25-year career helping SME owners become recognised experts in their field.

Katrena shares her "Becoming the Expert" program, a 12-month done-for-you journey that takes experienced professionals and turns their knowledge into a published book, a signature talk, and a high-value signature program — all in 90 days of build time.

In this episode you'll learn:

Why building a business is the greatest personal development program you'll ever do

How to identify your unique "field of excellence" and package it correctly

Why writing a book is the #1 confidence and positioning tool for new coaches and consultants

The truth about online courses (and why high-touch 1-on-1 programs convert better)

How Katrena has helped 100% of her clients hit #1 bestseller on Amazon

Whether you're a consultant, coach, or service-based business owner with 1–10 staff, this episode is packed with practical insight on how to stand out, charge your worth, and build a business that reflects who you truly are.

🌐 Find Katrena at: https://becomingtheexpert.com.au

🌐 Find Mike at https://mikesonlineacademy.com

This is a recording from my presentation to the Cofi Business Network session.If you’re having issues with Google Ads, feel like you’re wasting money, not getting leads, or simply don’t understand what’s going on behind the scenes — this is a must-watch.I break Google Ads down in a clear, practical way for real business owners, covering what actually matters, what to avoid, and how to make your ads work smarter, not harder.Perfect for small businesses, founders, and anyone running their own marketing.

Join my community on skool for free at https://mikesonlineacademy.com/skool

Posting daily but getting nowhere?Boosting ads but seeing no return?You don’t need “more marketing”.You need better strategy.Watch this talk delivered to the CR38IVES Club in February 2026

I break down how organic and paid marketing complement each other and how creatives can use both to build momentum without overwhelm.

Learn about paid ads in my community on skool:

https://mikesonlineacademy.com/skool

Visit CR38IVES Club:

Real talk. Real tactics. Real connections.

https://www.eventbrite.co.uk/e/cr38ives-club-online-networking-event-tickets-1975281842163

In this episode of Digital Marketing 4 SME's my guest is business growth specialist Dan Sagar who discusses his journey into business coaching, the relevance of AI for small to medium enterprises (SMEs), and various AI tools that can help your business grow.

Dan emphasizes the importance of automating repetitive tasks, utilising CRM systems for client research, and the benefits of using AI for database reactivation.

He also introduces his software, Foundations AI, which helps businesses streamline their processes and improve efficiency.

Relevant Links:Dan's 90 Day Business Plan limited time offer is now live - expires 31st December 2025:

https://dsbusinessgrowth.co.uk/90-day-offer

Dan's Video on AI tools mentioned in the interview7 AI Solutions You Can Start Using In Your Business TOMORROW

https://youtu.be/b0cwlw8Hra8?si=UqYIgQR-bCBg5J0Q

Automate your business with Foundations.AI

https://mikesonlineacademy.com/foundations-ai-pro

Manage your ads campaign and track your leads with one tool:

https://mikesonlineacademy.com/foundations-ai-adsmanager

Email marketing, SMS And Whats app Marketing, Automated Lead Source Tracking And Business Phone Number:

https://mikesonlineacademy.com/foundations-ai-email

All Foundation AI products come with 24/7 Support

Get expert help with Meta and Google Ads for just £17

https://mikesonlineacademy.com/skool

Get free 30 day access to Entrepreneurs Circle:

https://mikesonlineacademy.com/ec-30-day-free-trial

Need help with Paid ads? Book a free 30 minute virtual coffee with Mike:

https://mikesonlineacademy.com/virtualcoffee

Explore the dynamic world of AI content and its impact on Google's search algorithms in this insightful discussion with Madeleine from Originality.ai Discover how AI-generated content is reshaping digital landscapes, the challenges of maintaining transparency, and the evolving strategies to navigate search engine penalties. Whether you're a content creator, marketer, or tech enthusiast, this episode offers valuable insights into the intersection of AI and search technology.

Check out Originality.aI for free here: ⁠https://originality.ai

Enhance your Google Ads skills at Mike's Online Academy -

Try free for 7 days at ⁠https://mikesonlineacademy.com/skool

Join me as I sit down with Madeleine Lambert, founding leadership team member at Originality.ai, to explore the evolving world of AI plagiarism detection.

Discover how AI is reshaping digital marketing, the challenges of maintaining accuracy, and the future of AI in content creation.

Whether you're a marketer, educator, or tech enthusiast, this episode offers valuable insights into AI and authenticity.

Check out Originality.AI for free here: https://originality.ai/

Enhance your Google Ads skills at Mike's Online Academy - Try free for 7 days at https://mikesonlineacademy.com/skool

Join me in this engaging interview with Mick Betteridge MBE, a former Royal Marines veteran turned award-winning business coach.

Fresh from winning the Business Enabler of the Year at the National Entrepreneurs' Convention, Mick shares his inspiring transition from 24 years in the military to empowering small businesses and veterans through coaching and the Vetpreneurs Circle.

Discover practical advice on scaling your business, embracing AI for efficiency, mastering pricing strategies, and using CRM systems to build stronger client relationships. Mick also reveals his cutting-edge AI project that's revolutionising lead generation for coaches.

Whether you're a veteran entrepreneur, small business owner, or aspiring leader, this episode is packed with actionable insights on accountability, processes, and adapting to tech like AI.

Connect with Mick:

• Websites: https://vetrepreneurscircle.co.uk
• https://veteranentrepreneurs.org.uk/

Want to learn how to run successful Facebook and Google Ads ?

Join the Mike's Online Academy community on Skool and get expert help with your ads for just $17 a month

Sign up for the 7 day free trial here:

https://mikesonlineacademy.com/skool

Marketing Strategist discusses AI Marketing pitfalls in an clip from the podcast episode of Let's Talk Digital Marketing