We unpack OpenAI’s move toward an ad platform inside ChatGPT and what Atlas on Mac means for how people browse, search, and buy. We share why trust, memory, and hyper personalization could reshape ad strategy and where agencies can still add an edge.

• mission to help marketers use AI tools, tactics, and news
• OpenAI hiring for ads and what it signals
• Atlas browser setup experience and default switch
• ad formats likely mirroring SEM with clear labels
• evolution from mass media to conversational intent
• trust-driven recommendations and faster buying
• privacy tradeoffs with memories and personalization
• agency role shifting from platform ops to strategy
• risks of platform defaults and wasted spend
• early adopter advantage with cheaper CPMs
• test budgets and measurement for quality outcomes

If you're a brand marketer or a digital agency or an agency of any kind, keep an eye out for the launch of the OpenAI advertising model and make sure you've got a test budget set aside to be on the platform early and try to extract as much value out of being an early adopter as possible

The Digital Horizons Podcast is hosted by:

James Walker - Managing Director WHD
Brian Hastings - Managing Director Nous

Ever wish you could stop wrestling with formulas and just tell your spreadsheet what you need? We walk through how Gemini inside Google Sheets—and a layer of voice control with Super Whisper—turned complex budgeting and profitability analysis into a fast, conversational workflow. No screenshots, no hunting for VLOOKUP syntax, no bouncing between tabs. Just clear requests, instant structure, and explanations that make the model a true collaborator instead of a black box.

We start with the pain: years of copy-pasting, brittle dashboards, and stalled projects. Then we show the shift to a live, guided build where we ask for rolling revenue, service-line profitability, and client reporting, and watch Gemini assemble the logic. Super Whisper cleans up our speech so we can think out loud, move faster than typing, and reduce friction to near zero. The result isn’t a toy; it’s a working control panel that helps us make decisions on pricing, staffing, and priorities without waiting on someone else’s queue.

From there we zoom out. As Gemini, Microsoft Copilot, and Claude’s new data analysis expand, the local “AI implementation” layer gets thinner. Strategy still matters—deciding what to measure and why—but stitching apps and wrangling formulas moves into DIY territory for founders and operators. We compare when to stay in Sheets for a living dashboard versus when Claude can ingest exports and produce narrative reports with charts that rival consulting decks. We also talk about the next frontier: asking the model to write formulas directly into cells, maintaining a changelog, and building guardrails like validation rules and data dictionaries for trust and auditability.

If you’re ready to turn data into a conversation, this one lays out the exact steps, tools, and mindset shifts to get there. Subscribe, share this with a teammate who lives in spreadsheets, and leave a review telling us the first workflow you’ll rebuild with AI.

The Digital Horizons Podcast is hosted by:

James Walker - Managing Director WHD
Brian Hastings - Managing Director Nous

We break down how ChatGPT’s instant checkout compresses research and purchase into a single flow and what that means for Google Shopping, merchants, and the next wave of SEO. We share real buying journeys, explore integrations with Shopify, Etsy, and Stripe, and forecast how ads and trust will evolve inside AI.

• Zero‑click commerce and compressed purchase journeys
• OpenAI’s instant checkout and product cards with images
• Shopify, Etsy, and Stripe integrations for fast onboarding
• Merchant fees on the platform side, no user surcharge
• Google Shopping pressure and PLA shifts into AI summaries
• Real example of buying without using Google
• The rise of AI‑native SEO and answer equity
• Possible ads inside AI results and trust implications
• How to prepare feeds, content, and measurement

Thanks for watching

The Digital Horizons Podcast is hosted by:

James Walker - Managing Director WHD
Brian Hastings - Managing Director Nous