Jim Barker, chief revenue officer at Cooperative Computing, explains how their Digital Data Hub helps organizations move from disconnected data to actionable automation faster than traditional data warehouse or lake projects that require major time, cost, licensing, governance, and ongoing administration.

Built as a platform with automation embedded, it enables teams to pull only the data needed for specific business functions, achieve proof of value quickly (often within 90–120 days), and deploy “digital people” as pilots that perform well-defined roles via stringent SOPs.

Jim describes starting implementations in high-turnover or undesirable roles to build workforce buy-in, then scaling as demand spreads internally.

He shares an example where a digital person (“Leah”) reduced bid responses from hours to minutes, works 24/7 consistently, and requires strong governance, UAT, access controls, and escalation barriers when questions exceed scope, while organizations also learn and uncover process gaps.

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Connect with Jim Barker on LinkedIn: https://www.linkedin.com/in/jimbarker22/

Visit his website: https://www.cooperativecomputing.com/

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