She’s led marketing teams in one of the toughest industries. Finance.

Geneva shares what it takes to thrive as a female CMO in finance. From imposter syndrome to stress culture, inclusion to AI, this episode covers it all.

🔥 You’ll learn:

• The marketing myth she wants to kill

• What it’s like being the only woman in the room

• Her take on success, burnout and boundaries

• Redesigning work for real life

🎧 Listen:

Spotify: https://shorturl.at/sQLSi

Apple: https://shorturl.at/kVPv

What does it take to go from full-time job to six-figure founder?

Clara Latham shares how she built a gut health brand, broke into retail and why this category is only just getting started.

EXCLUSIVE PROMO CODE:

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🎧 Listen:

Spotify: https://shorturl.at/sQLSi

Apple: https://shorturl.at/kVPv

Lauren shares the 4 key levers brands use to grow fast—from ELF’s global breakout to building brand fans for life.

🔍 What you’ll learn:

– The 4 pillars of scalable brand marketing

– How to build loyalty through community

– Why consistency beats trends

Most beauty brands lose sales because their PDPs aren’t built to convert.

Garrett breaks down the simple changes that drive real growth.

🔍 What you’ll learn:

– Where traffic drops (and why)

– What to change on your PDPs

– How to test smarter, even on a budget

🕒 Timestamps:

00:00 Intro

03:10 Beauty buyer behavior

06:45 Ingredient clarity

10:50 Bounce/drop-off

14:20 Content that converts

18:30 Smart AI use

22:00 Server vs. client testing

26:40 Top test wins

Ashley has seen it all, 15 years brand-side and now helping businesses scale through strategic clarity, smart data, and customer-led growth.

In this episode, you’ll learn:

🔍 Why many brands plateau after viral success

📊 The right way to capture and use customer data

🧩 How to balance performance and brand to build for the long term

🕒 Timestamps:

00:00 Intro

03:15 What “scaling” actually means today

06:50 The death of short-termism

12:10 Using first-party data meaningfully

18:40 Building retention through community

23:00 Hiring: full-time vs. fractional teams

Not every marketer is right for every team and vice versa.

Jack, Ellie & Sarah talk about what to look for (and avoid) when hiring marketers in fast-moving environments.

📌 You’ll learn:

– Red flags in interviews and onboarding

– What makes a great marketing hire in a scaling team

– How to align hiring with company culture

🕒 Timestamps:

00:00 Intro

03:30 Interview signals

06:10 Team fit & founder dynamics

11:00 Career advice for marketers

Marketing shouldn’t be a cost, but it's seen that way by many.

Jeremy Laight is a fractional CMO who helps companies find the inefficiencies others miss.

📌 What you’ll learn:

– Where marketing spend goes wrong

– How to cut waste and still scale

– How to position marketing as an investment

🕒 Timestamps:

00:00 Jeremy’s background

03:10 Common budget mistakes

06:30 Quick wins vs. long-term gains

11:00 Redefining value in marketing

James Coughlan knows that the stakes are high when marketing in a private equity environment.

As CMO of Astrak, he shares lessons from navigating brand strategy, commercial pressure, and leadership accountability, all at once.

📌 What you’ll learn:

– The mindset that helps CMOs stay relevant

– What founders expect in PE environments

– Career advice James would give — and take back

🕒 Timestamps:

00:00 Career story

03:45 Commercial leadership

06:20 Personal development & missteps

10:50 Brand building in high-stakes environments