Co-Founder Kareem Raslan built BrainGain from a parents' garage to 100,000 customers.

On this episode of Digital Cheesecake, he unpacks the unit economics and supply chain decisions behind scaling a DTC fitness brand, the career pivot that got him there, and where international brands are getting paid media badly wrong.
If you're DTC, a Fitness Fan or looking to start something of your own, this one is for you!

🎙️Episode now live on

YouTube: https://youtu.be/3NCozFnv1FY

Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-marketing-and-growth-podcast/id1780522616

#DTC #fitnessbrand #fitnesslifestyle #Braingain #Marketingpodcast #Founderspodcast

In this weeks episode of Digital Cheesecake: The Growth Department, Ellie and Jane bring together digital marketing and luxury events expertise for a no-nonsense breakdown of what brands are still getting wrong with in-person events in 2026.
From briefing agencies properly and managing scope creep, to understanding what community-driven events actually look like.

This episode covers the conversations most agencies won't have with you.

Topics covered:
- What brands should actually be offering to drive attendance
- How to brief an event agency (without budget disasters)
- Budget transparency and why scope creep spirals
- The smoke and mirrors problem in experiential marketing
- Why boutique and nimble teams are winning
- Content creation as a non-negotiable budget line
- How to execute events at scale across multiple locations
Honest, practical and really relevant
🎧 Subscribe to Digital Cheesecake on Spotify and Apple Podcasts
#events #hostingevents #PR #Marketing #marketingagency #digitalmarketing #activations

This week on Digital Cheesecake, Ellie and Jane get into the unglamorous reality of running a business while raising small children.

From going back to work one week after giving birth, to juggling work time and toddler time and selling a business on an ultimatum, this episode covers it all.

Plus: outsourcing everything you can, running the house like a business, and what it actually means to have no financial backup when maternity leave isn't an option.

Raw, real and very relatable.

🎙️Stream now on:

YouTube: https://youtu.be/Pd8DzruLaA8

Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-marketing-and-growth-podcast/id1780522616

#marketing #raisingtoddlers #mumsinmarketing #mumsinbusiness #motherhood #digitalcheesecake #marketingpodcast #podcast