エピソード

  • DAD009-The Power of Automation

    DAD009-The Power of Automation
    2025/06/05
    In this episode, Matt and Andrew have invited a special guest, Rajesh (from our team at Loop Horizon) to discuss Automation. The points covered on this episode are:

    Common Analytical Issues
    How can Automation resolve many of these issues
    Why is Automation Important
    Our aproach for using Automation
    Wrap-up

    This episode is unedited in any shape or form. The software tool I was using could not handle this episode so well; maybe because we were recording in the same room. Maybe it was because the internet was as good. I am not entirely sure, but I found it impossible to do anything with the recording. The next episode release will be using a new software tool; one I have partially used before.
    続きを読む 一部表示
    1 時間 15 分
  • AT004: Adobe Summit 2025 Review of 8 Bit Insights: The Customer Journey Analytics Tips and Tricks

    AT004: Adobe Summit 2025 Review of 8 Bit Insights: The Customer Journey Analytics Tips and Tricks
    2025/06/01
    Andrew reviews Adobe Summit 2025 session of 8 Bit Insights: The Customer Journey Analytics Tips and Tricks by Trevor Paulsen. I recently tried a new podcast solution, as I was not the happiest with the previous one due to losing my audio and video. Spoiler warning - while this audio was better, the editing was not great. And the next podcast did not come out great at all. Hence, will be on the hunt for a new solution.

    As such, the AI notes is not as good for this episode. You can watch the session here: https://business.adobe.com/summit/2025/sessions/8bit-insights-the-customer-journey-analytics-s103.html

    Summary Notes
    • Gamified Learning Experience: The session used video game-inspired challenges tied to each of the 12 tips, with prizes like gift cards and an Adobe-branded Nintendo Switch to boost audience engagement.
    • Customer Journey Analytics (CJA) Deep Dive: Covered how CJA unifies data across sources in Adobe Experience Platform, removes traditional data limits, and enables advanced querying with SQL.
    • Three Core Tip Sections: Focused on breaking data limits, using derived fields, and leveraging unique CJA capabilities like smarter bot filtering and AI assistants.
    • New Visualization Tools: Introduced Journey Canvas, Guided Analysis templates, and Content Analytics (a paid add-on) for richer, more intuitive data storytelling.
    • Roadmap Highlights: Previewed upcoming features like real-time panels, B2B support, warehouse mirroring, and a next-gen data feed purpose-built for CJA

    Key Themes
    1. Enhanced Data Flexibility & Integration
      • CJA removes traditional Adobe Analytics limitations (eVars, props, low traffic).
      • Supports SQL queries and real-time data manipulation.
    2. User Empowerment Through Insights & Tools
      • Features like user state change tracking, pathing dimensions, and derived metrics empower deeper behavioral analysis.
      • Internal usage tracking (CJA on CJA) helps identify power users and adoption gaps.
    3. Innovation in Visualization & Automation
      • Journey Canvas and Guided Analysis simplify complex flows and impact analysis.
      • AI assistant and smarter bot filtering improve usability and data hygiene.
    4. Community Engagement & Forward-Looking Development
      • Gamification encouraged participation.
      • Roadmap reveals Adobe’s commitment to evolving CJA with real-time, AI, and cross-platform capabilities.
    続きを読む 一部表示
    17 分
  • DAD008-Unlocking the Power of Data Layer Schema

    DAD008-Unlocking the Power of Data Layer Schema
    2025/05/27
    In this episode, Andrew and Matt delve into the intricacies of Data Layer Schema, emphasizing its critical role in ensuring accurate data collection and validation in digital analytics. They explore the importance of a well-defined schema, the benefits of using JSON Schema for data validation, and the integration of schema validation with tools like ObservePoint. The conversation highlights the financial implications of poor data quality and advocates for a collaborative approach to defining schemas, ultimately aiming to enhance developer efficiency and data integrity.

    Unfortunately - Andrew's track got corrupted at the end. We did the best we could with the editting, but there was not much we could do. Instead of ending the podcast suddenly, I cut Andrew's track all together. Thankfully, the new Podcasting solution we were using for this episode has been cancelled and we are moving to a another new one to test it out. Thankfully - it was only the last 6 minutes. It was funny seeing that near the end, even Andrew's camera got lost! During the recording, there was no indication that anything was wrong.

    Key Takeaways
    • Data Layer Schema is essential for accurate data collection.
    • A well-defined schema helps developers understand data expectations.
    • JSON Schema provides a code-based approach to data validation.
    • Schema validation can prevent errors before they reach production.
    • Integrating schema validation with tools like ObservePoint enhances data quality.
    • Data quality issues can lead to significant financial losses.
    • A collaborative approach to defining schemas improves outcomes.
    • Using a centralized data layer reduces technical debt.
    • Automation in data validation saves time and resources.
    • Clear delineation of responsibilities improves team efficiency.

    Chapters
    • 00:00 Introduction to Day-Layer Schema
    • 05:01 Defining Day-Layer Schema
    • 09:13 Exploring JSON Schema
    • 13:44 Benefits of Schema Validation
    • 18:08 Types of JSON Schema Validation
    • 25:46 Advanced Schema Features
    • 30:15 Collaborative Development of Data Layers
    • 34:23 Empowering Developers with Data Quality
    • 38:57 Division of Labor in Data Management
    • 44:27 Data Quality and Development Team Dynamics
    • 46:59 Benefits of Implementing a Daily Schema
    • 50:57 Cost of Bad Data and Its Implications
    • 57:35 Integrating Tools for Data Validation
    • 01:07:45 Outro
    続きを読む 一部表示
    1 時間 8 分
  • AT003 - Navigating the Recruitment Landscape with Abid

    AT003 - Navigating the Recruitment Landscape with Abid
    2025/05/24
    Andrew Talks Episode 3 with Abid at Digital Republc Talent!

    In this episode of Andrew Talks, Andrew interviews Abid, the Billing Manager at Digital Republic Talent, about Navigating the Recruitment Landscape. They discuss the intricacies of recruitment in the digital analytics field, including how to craft an effective CV, prepare for interviews, and navigate salary negotiations. Abid shares his journey into recruitment, the importance of building relationships, and the evolving landscape of the digital analytics industry. The conversation also touches on remote work opportunities and offers valuable advice for career progression in this dynamic field.

    Chapters
    00:00 Introduction to Abid and Digital Republic Talent
    02:17 Understanding Recruitment and the Role of a Billing Manager
    05:01 The Journey into Recruitment and Specialization in Digital
    10:15 Crafting an Effective CV: Common Mistakes and Best Practices
    21:10 Preparing for Interviews: Strategies for Success
    27:40 Navigating Salary Expectations and Value Assessment
    33:43 Interviewing Techniques and Candidate Evaluation
    39:09 Market Trends in Digital Analytics
    49:46 Remote Work Opportunities and Challenges
    56:06 Career Progression in Digital Analytics
    01:03:02 Andrew Talks Outro

    Takeaways
    • Abid emphasizes the importance of understanding the candidate's needs and desires in recruitment.
    • Building relationships over transactions is crucial in recruitment.
    • Tailoring CVs to highlight achievements rather than just tasks is essential.
    • Candidates should prepare for interviews as if they are consultants, not just job seekers.
    • Networking internationally can open up more opportunities for career growth.
    • Effective communication is key to progressing in one's career.
    • Understanding market value and being flexible in salary discussions is important.
    • The digital analytics industry is evolving, with a focus on compliance and data-driven roles.
    • Remote work opportunities are more prevalent in the US compared to the UK and EU.
    • Passion and willingness to learn can outweigh years of experience in hiring decisions.
    続きを読む 一部表示
    1 時間 3 分
  • Andrew Talks 002: Adobe Summit 2025 - Adobe Analytics Rockstars Review

    Andrew Talks 002: Adobe Summit 2025 - Adobe Analytics Rockstars Review
    2025/05/19
    In this episode, I start to watch the Adobe Summit 2025 content, focusing on the top 10 I highlighted in a previous Digital After Dark, but making my way through all 41 sessions I thought would be worth watching.

    I tried to do this more as a reaction podcast, but it did not work the way I wanted. Instead of scrapping this or trying to redo the entire recording, I decided to VERY HEAVILY edit it and release it. You do get my real reaction while watching it. Overall, it went from over an hour of recording, down to 18 minutes. Going forward, willl watch and then record my thoughts on it.

    TIMESTAMPS:
    00:00 Introduction to Adobe Summit 2025
    01:14 Overview of the Analytics Rockstar Competition
    02:20 Contestant Introductions and Expectations
    02:27 Jeff First Tip: Internal Campaignå
    04:00 Jen First Tip: Reporting by Content Date
    05:46 Mandy First Tip: Calculating Weighted Comps
    07:17 Trent First Tip: Journey Canvas - Winning or Losing with your Redesign
    08:47 Jeff Second Tip: Advanced Techniques for Internal Campaign
    10:16 Jen Second Tip: Campaigns for Mobile Apps
    11:10 Mandy Second Tip: Estimating Cost of Missing Data
    13:05 Trent Second Tip: Market Channels Analysis
    14:01 Final Thoughts and Winner Announcement
    18:22 Andrew Talks Outro
    続きを読む 一部表示
    19 分
  • Andrew Talks 001: Keeping Your Word

    Andrew Talks 001: Keeping Your Word
    2025/05/13
    Summary
    In the inaugural episode of Andrew Talks, Andrew introduces the new podcast that is part of Digital After Dark: Andrew Talks. This will not replace Digital after Dark, but rather give an opportunity to release more podcasts to improve his own skills in podcasting while distrubiting more content. Andrew Talks aims to foster open discussions about all things digital and encourages community engagement.

    In this mini episode, Andrew emphasizes the importance of keeping one's word in both personal and professional contexts. He discusses how trust is built through commitment and the challenges of maintaining integrity in a fast-paced environment.


    Takeaways
    Andrew Talks Digital is an additional podcast part of the Digital After Dark family.
    The importance of keeping your word is emphasized.
    Trust is built through commitment and integrity.
    Maintaining one's word can be challenging but essential.
    Open discussions are encouraged in the podcast.
    The podcast will cover digital analytics and work-life balance.
    Andrew aims to improve his podcasting skills through more recordings.
    Listeners are invited to share their thoughts on keeping one's word.
    The podcast will feature a mix of edited and raw formats.
    続きを読む 一部表示
    6 分
  • 007: Adobe Summit 2025 Discussion

    007: Adobe Summit 2025 Discussion
    2025/03/17
    Matt and Andrew have been to several Adobe Summits in their day. In this episode, Matt and Andrew preview the 2025 lineup for Adobe Summit 2025 taking place Week commencing 17th March, 2025. Topics covered are:
    • Adobe Summit Preparation: Andrew and Matt discussed their preparations for the Adobe Summit (although online only for us this year), including their experiences with previous summits. We shared tips for choosing sessions and highlighted the importance of attending sessions that improve skills and knowledge.
    • Adobe Podcast Tool: Andrew and Matt talked about their experiences with sound engineering for their podcast and their hopes that the Adobe Podcast tool will simplify the process. The last podcast took nearly 2.5 months to publish due to time constraints, and hopefully Adobe Podcast would help get it out quicker.
    • Adobe Summit Sessions: Andrew shared his top ten sessions for the Adobe Summit, explaining his reasons for choosing each one. He highlighted sessions that focus on skill improvement, innovative tools, and interesting speakers. The order are, from the bottom of Andrew's top 10 to most excited to watch:
      • Data Distiller: Andrew expressed interest in the "Top Tips to Maximize Value with Adobe Experience Platform Data Distiller" session, as he wanted to learn more about the data distiller tool and its applications.
      • Too hot for the main stage: Andrew and Matt discuss their previous sessions attending the Too Hot for the Main Stage, where Adobe will be showing ideas for their products that are much further out. These are normally really good fun, although not at the level of Sneaks.
      • Failed Implementation Costs: Andrew and Matt discussed the importance of learning from failed implementations and the potential costs associated with them. They emphasized the value of understanding what not to do in order to improve future projects.
      • Skill Exchange Session: Andrew highlighted the "Skill Exchange: Transform Digital Channels with Adobe Analytics" session, noting the value of learning from telecommunications companies like Three. He appreciated the focus on skill improvement and practical applications.
      • Sling TV Session: Andrew was interested in the "How Sling TV Turns Anonymous Visitors into Customers" session, as he wanted to learn more about their use of third-party data to enhance first-party data and their personalization strategies.
      • Advanced Metrics Session: Andrew looked forward to the "Adobe Analytics: Using Advanced Metrics to Level Up Your Reporting" session, led by Mandy George. He was excited to see how advanced metrics could be used creatively to improve reporting.
      • Adobe Analytics Playoff: Andrew was enthusiastic about the "Adobe Analytics Playoff: Tips and Tricks for Winning It All" session, led by Travis Sabin. He appreciated the theme and the focus on practical tips and tricks.
      • Trevor Sessions: Andrew highlighted two sessions by Trevor "Ask Me Anything: 8-Bit Insights, Customer Journey Analytics Tips" and "8-Bit Insights: Customer Journey Analytics Tips and Tricks Arcade." He praised Trevor's engaging presentation style and creative themes.
      • Adobe Analytics Rockstars: Andrew's top session was the "Adobe Analytics Rockstars" session, which he considered a must-attend event. He appreciated the opportunity to learn from top experts and the potential for audience participation.
    • Andrew and Matt then wrapped up the podcast talking about Python and Andrew starting to dive back into Python.
    続きを読む 一部表示
    1 時間 20 分
  • 006: Conferences and Webinars in 2024

    006: Conferences and Webinars in 2024
    2025/03/02
    In this episode, Matt and Andrew discuss the conference and webinars that we attended in 2024. It took 77 days to record this second episode, and another 2 months to edit the podcast. Hopefully, our next recording will be edited quicker.
    • Adobe Summit Experience: Matt and Andrew discussed their experiences at the Adobe Summit, highlighting the importance of the analytics rockstars session. Andrew shared how he got accepted to speak but couldn't attend, so Matt presented on his behalf. They emphasized the significance of providing actionable tips and the value of networking at such events.
    This was the best Adobe Summit session I have ever seen discussed in the podcast. https://business.adobe.com/summit/2024/sessions/dashboards-dragons-customer-journey-analytics-tips-s101.html
    • Measure Camp London: Andrew and Matt attended Measure Camp London, an unconference where attendees create the agenda. Andrew highlighted sessions on building trust as a data analyst, turbocharging adoption with data, and turning analytics from a cost center into a profit center. They emphasized the importance of starting with business objectives and the value of networking at Measure Camp.
    • Measure Fest at Brighton SEO: Matt presented at Measure Fest, part of Brighton SEO, focusing on data layers. He discussed the technical implementation aspects and the importance of data layers in analytics. Despite travel challenges, Matt found the event valuable for networking and knowledge sharing.
    • Observe Point Edge in Lisbon: Matt and Ethan attended the Observe Point Edge conference in Lisbon, where Matt presented on compliance monitoring, data layer schema validation, and tool rollout validation at scale. They highlighted the value of Observe Point in monitoring website data and the importance of networking at such events.
    • IAPP Webinar on Compliance Dashboard: Matt participated in an IAPP webinar, discussing the compliance dashboard they developed for a client. He explained how the dashboard helps answer compliance questions for C-Suite, legal, and marketing teams, and the importance of monitoring compliance across multiple websites.
    • Importance of Networking and Conferences: Matt and Andrew emphasized the value of attending conferences and networking events for personal and professional growth. They encouraged colleagues to participate in such events to expand their knowledge, meet new people, and gain new perspectives.
    続きを読む 一部表示
    1 時間 26 分