『Digital After Dark』のカバーアート

Digital After Dark

Digital After Dark

著者： Digital After Dark
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 Two mates talking about all things Digital. Topics can cover Digital Analytics, Data, Transformation, Technology, Concepts and everything inbetween. If it is related to Digital, and we find it interesting, we are going to discuss it.Copyright Digital After Dark マーケティング マーケティング・セールス 出世 就職活動 経済学
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  • DAD-013: Measurecamp 2025 Review Part 1

    DAD-013: Measurecamp 2025 Review Part 1
    2025/11/29
    In this episode of Digital After Dark, Andrew and Matt dive into their experiences at MeasureCamp London 2025, an unconference powered entirely by the analytics community. They reflect on the energy that comes from 450+ analysts giving up a Saturday to learn, share, and collaborate as well as remanence on the evolution of MeasureCamp—from its early days of beanbags and pizza to today’s polished format with sponsors, merchandise and expertly managed logistics.

    They walk through memorable moments from the day: the mad “Black Friday dash” to claim session slots, the humour and chaos of handwritten talk cards, and the joy of reconnecting with industry friends. As both presenters and attendees, Matt and Andrew experienced the day from multiple angles, comparing notes on crowd sizes, room selection strategy, session clashes, and the sense of community that continues to define MeasureCamp.

    The episode then moves into a rapid-fire discussion of the sessions they each attended, ranging from Simo Ahava’s exploration of server-side tagging philosophy, to clever GA4 anomaly detection approaches, to compliance innovation at Condé Nast, to TV analytics “fiendish questions” from ITV. The hosts also tease upcoming podcast guests they met at the event and share key personal takeaways—new tools, new ideas, and renewed appreciation for the digital analytics community.

    The second part is still being edited, where Matt and I present to each other the sessions we presented at MeasureCamp. Listen through the closing to listen to why there was a break in the middle.

    TOPICS COVERED:
    • What MeasureCamp is, why it matters, and how the London 2025 edition was organised
    • The “session board rush” and discussion of fairness, first-timers, and room allocation
    • Overall vibe of the day: community, conversations, introverts surviving social overload
    • Session breakdowns (list below)
    • Themes: schema validation, data quality, consent & compliance, server-side tooling
    SESSIONS ATTENDED
    • Unsolved Problems with Server-Side Tagging – Simo Ahava
    • GA4 Anomaly Detection and Data Quality Checks at Scale – Marco Tognon
    • Enhancing Condé Nast’s Compliance Methodology with Snowplow
    • Discussion on AEP, CJA and CJO with Max Lagace
    • When Data Talks but Nobody Listens: How to Present with Confidence – Parveen Downar
    • Three Fiendish Questions from Streaming & TV Analytics – Tom Milne (ITV)
    • Open-Source GTM Alternative – Alexander Kurzel. (elbwalker.com)
    • Server-Side Circus: End-to-End Server-Side Setup in 15 Minutes – Annie Salo CEO of tracklution
    • GA4 Custom Events and Event Schema Documentation - Hawa Teladia
    • iFrames Are a Pain (But Don’t Have to Be) – Kaail Bigos
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    1 時間 10 分
  • AT012-Attribution IQ: The Adobe Analytics Feature You're Probably Misunderstanding

    AT012-Attribution IQ: The Adobe Analytics Feature You're Probably Misunderstanding
    2025/10/20
    This episode of Andrew Talks explores the complexities and misconceptions surrounding Adobe Analytics Attribution IQ. Andrew shares his hands-on experience, highlights unexpected findings, and discusses the challenges of interpreting participation metrics and persistent variables. Listeners will gain a clearer understanding of how Attribution IQ actually works, why documentation can be confusing, and what to watch out for when analyzing marketing channels.

    More details can be found out here: https://experienceleague.adobe.com/en/docs/analytics/analyze/analysis-workspace/attribution/faq
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    16 分
  • DAD12 - Cookieless, News, Rants & Real Talk Over Digital News

    DAD12 - Cookieless, News, Rants & Real Talk Over Digital News
    2025/09/11
    • Implementation Strategies for Data Collection: Andrew and Matt discussed the importance of having business requirements for data collection. They debated whether to capture everything or be selective, with Andrew emphasizing the need to justify the cost and impact on the bottom line. Matt shared his evolving perspective, initially advocating for minimal data collection but now considering new tools that automate data collection. 4:34
    • Challenges with Automated Data Collection Tools: Andrew and Matt explored the pros and cons of automated data collection tools that scrape data from the DOM. They discussed the potential benefits of reducing development costs and improving data quality but raised concerns about compliance, security, and the accuracy of these tools. Andrew shared a specific example of a client who faced issues with a marketing pixel that collected more data than disclosed. 20:40
    • Impact of iOS 26 on Data Collection: Andrew highlighted the upcoming release of iOS 26 and its impact on data collection, specifically the removal of GCLID in Safari private browsing. This change will affect how Google Ads and other ad platforms track user interactions. Andrew expressed frustration with Apple's increasing privacy measures, feeling that they are overly protective. 47:02
    • EU Data Privacy and Security Laws: Andrew summarized four new EU laws: the Data Act, AI Act, Cyber Resilience Act, and CSRD. These laws mandate data portability, risk classification for AI systems, strict security obligations, and expanded ESG reporting. Andrew emphasized the broad impact these laws will have on various industries, including IoT, cloud services, healthcare, and telecommunications. 56:47
    • Hanover Ruling on GTM Compliance: Matt explained the Hanover ruling, which requires prior consent before loading Google Tag Manager (GTM). The ruling was based on a specific case where a company was setting cookies without consent. Matt expressed concerns about the broader implications of this ruling, questioning how it might affect other tag management solutions and third-party services that rely on retrieving data from external servers. 1:06:38
    • Metric London Event: Andrew and Matt discussed their plans for the upcoming Metric London event. Andrew will present on data layer schemas, while Matt is considering topics related to automation and ObservePoint. Both expressed excitement about the event and the opportunity to share their knowledge and insights. 1:33:29
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    1 時間 37 分
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