This debate explores the current state of category marketing in the natural diamond industry, focusing on strategies, metrics for success, and future campaigns like Desert Diamonds. Avi is joined by Sally Morrisoin, natural diamonds market lead at De Beers, to discuss how emotional storytelling and long-term planning are key to revitalizing consumer interest and demand.

Diamond Debates is supported by Sarine Technologies.

Learn more about Desert Diamonds: www.adiamondisforever.com

From the Kimberley Process to sanctions compliance, traceability rules, AML requirements and ESG reporting, the diamond trade operates under layers of oversight that few luxury sectors face. Supporters argue regulation protects consumer trust and shields the industry from reputational risk, while critics say it adds cost, slows trade, and disproportionately burdens smaller players without solving core structural problems.

In this discussion, Avi and Feriel Zerouki, president of World Diamond Council (WDC), explore whether these rules are strengthening the industry’s long-term credibility or gradually squeezing its competitiveness in an already fragile market.

Diamond Debates is supported by Sarine Technologies.

In this discussion, Avi Krawitz and diamond analyst Paul Zemniski delve into the future of De Beers and the diamond industry as a whole.

They discuss the implications of Anglo-American's divestment from De Beers, the challenges posed by lab-grown diamonds, and the need for a rebranding of the natural diamond market. The conversation also touches on the importance of inventory in retail and the evolving consumer preferences in the diamond sector. Diamond

Debates is supported by Sarine Technologies.