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In this insightful episode, Lisa-Marie Elkhadraoui is joined by PR strategist Laura Perkes to explore how entrepreneurs, particularly interior designers, can navigate the world of public relations with clarity and confidence.

Laura shares her expertise on how PR is far more than simply appearing in magazines or media features. At its heart, effective public relations begins with understanding what you want to be known for. When you are clear about your positioning, your speciality, and the message behind your work, it becomes far easier to cut through the noise and communicate your value.

Together, Lisa-Marie and Laura discuss how PR has evolved in the digital age, the importance of authenticity in storytelling, and how entrepreneurs can build meaningful relationships with journalists and editors rather than relying on quick wins. Laura also offers practical guidance on pitching, crafting compelling headlines, and using tools such as AI to refine ideas and streamline the creative process.

This conversation is both strategic and reassuring. It reminds business owners that PR is not about chasing attention, but about building a clear reputation over time, one that reflects who you are, what you do, and the impact you want to make.

You Can Dive into Laura’s World HERE

And you can find her Instagram HERE

This episode is a gentle reminder that building your reputation takes time, intention, and clarity. PR is not about chasing recognition for the sake of it, but about thoughtfully shaping how your work is seen and understood.

When you know what you stand for and communicate it clearly, opportunities begin to find their way to you.

Continue the conversation and connect with Lisa-Marie HERE

Feel free to DM or tag Lisa-Marie after listening to the episode.

And as always if you have loved this episode we would love for you to leave a review and if you screenshot this podcast and share it on your socials, tagging @Design_Boss_Diary in then we have a special gift waiting just for you.

See you in the next episode you lovely lot! Xx

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What actually happens when you stop trying to build your interior design business on your own?

In this episode, I’m sitting down with a number of incredible interior design entrepreneurs who have been inside Design Destiny and Design Thrive, and we’re talking honestly about what shifted for them.

Not just in their business, but in how they lead it.

You’ll hear real stories, the behind-the-scenes moments of doubt, the imposter syndrome, the pricing hesitation, the feast-and-famine cycles… and then the turning points.

Because here’s the truth:
Most designers aren’t struggling because they lack talent.
They’re struggling because they’re building without structure.

Inside this conversation, we explore what changed when these women introduced:

• Clear service frameworks
• Stronger boundaries
• Pricing rooted in value, not fear
• Consistent client acquisition systems
• And perhaps most importantly… community

So many designers operate in isolation. They carry the pressure alone. They second-guess decisions. They undercharge. They over-deliver.

And what you’ll hear in this episode is what happens when that isolation is replaced with structured support, accountability, and strategic clarity.

Confidence grows.
Authority strengthens.
Revenue stabilises.
And business starts to feel calm instead of chaotic.

We also speak about mindset, because no strategy works if you don’t believe you are capable of holding it.

The identity shifts.
The daily habits change.
The way they show up in discovery calls transforms, and that’s when momentum builds.

If you’re an interior designer who feels capable yet stretched… busy yet inconsistent… or quietly aware that there is another level available to you, this episode will resonate deeply.

Because growth isn’t about doing more.

Join Design Destiny and Design Thrive for £358 a month HERE

It’s about building properly.

Continue the conversation and connect with Lisa-Marie HERE

Feel free to DM or tag Lisa-Marie after listening to the episode.

And as always if you have loved this episode we would love for you to leave a review and if you screenshot this podcast and share it on your socials, tagging @Design_Boss_Diary in then we have a special gift waiting just for you.

See you in the next episode you lovely lot! Xx

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In this honest and uplifting episode, Lisa-Marie Elkhadraoui sits down with Alpa Soneji from Studio Alpa to explore her journey inside Design Destiny and the profound shifts that followed.

Alpa shares how, before joining the programme, she felt capable but overwhelmed. Like many women in interior design, she was talented and committed, yet lacking clear structure, consistent boundaries, and confidence in her client communication. Through Design Destiny, she gained clarity around her target client, refined her processes, and built foundations that finally supported her rather than stretched her.

This conversation highlights the importance of mentorship and community for women in business. Alpa reflects on how having structured guidance, accountability, and a room full of ambitious women created momentum and belief. Over the past 18 months, she has not only strengthened her business model but stepped into a calmer, more confident version of herself as a business owner.

It’s a grounded reminder that clarity changes everything. When you understand your services, set boundaries confidently, and treat your work as a business, growth becomes sustainable rather than stressful.

You can dive into Alpa’s world HERE

This episode is for the woman who knows she is capable but feels stretched, scattered, or unsure of her next move. Alpa’s journey is proof that you don’t need to push harder, you need stronger foundations.

When clarity meets structure and is supported by mentorship and community, business becomes something you lead, rather than something that leads you.

Continue the conversation and connect with Lisa-Marie HERE

Feel free to DM or tag Lisa-Marie after listening to the episode.

And as always if you have loved this episode we would love for you to leave a review and if you screenshot this podcast and share it on your socials, tagging @Design_Boss_Diary in then we have a special gift waiting just for you.

See you in the next episode you lovely lot! Xx

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In this inspiring and heartfelt episode, Lisa-Marie Elkhadraoui is joined by Cheryl Olah, who shares her journey from the fashion industry into the world of interior design, and the pivotal role that structure, community, and mentorship played in that transition.

Cheryl reflects on her experience inside the bootcamp and how it gave her the clarity and direction she had been craving. She shares how continuing into Design Destiny and Design Thrive helped her move from feeling unsure and overwhelmed, to confident, supported, and clear in her business decisions.

This conversation explores the importance of understanding your pricing, tailoring your services to your strengths, and surrounding yourself with the right people as you grow. Cheryl speaks openly about the power of women supporting women, the mindset shifts required when stepping into a new industry, and why taking action, even when it feels uncomfortable, is often the key to transformation.

It’s a warm reminder that you don’t need to have all the answers before you begin. With the right guidance, support, and belief, clarity and confidence are built along the way.

This episode is for anyone standing at the edge of change, wondering whether they are ready to take the leap. Cheryl’s journey is proof that clarity, confidence, and success are not reserved for those who have it all figured out, but for those who are willing to be supported and take the next step.

You don’t need to wait for certainty.
You need to decide to begin.

Dive into Cheryl’s World HERE

Continue the conversation and connect with Lisa-Marie HERE

Feel free to DM or tag Lisa-Marie after listening to the episode.

This is your last chance to join the interior designer's blueprint bootcamp today! Find out more details HERE

And as always if you have loved this episode we would love for you to leave a review and if you screenshot this podcast and share it on your socials, tagging @Design_Boss_Diary in then we have a special gift waiting just for you.

See you in the next episode you lovely lot! Xx

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Are you running a business… or are you just servicing projects?

In this powerful and honest episode, I unpack the identity shift required to move from operating as an interior designer in “project mode” to leading as a structured, strategic interior design business owner.

If you feel busy but slightly anxious…
If you finish one install and immediately think, “What’s next?”
If you’ve never properly forecasted your next financial year…

This episode will hold a mirror up, without judgement and invite you into leadership.

I break down:

• The difference between project mode and CEO thinking
• Why reacting feels productive but isn’t leadership
• How to structure your week like a businesswoman
• What pipeline maturity actually looks like
• Why financial forecasting is non-negotiable
• The mindset shifts required to grow

This is not about working harder, It’s about thinking differently, If this episode resonated deeply, your next step is structure, not more motivation.

Design Destiny & Design Thrive are designed to help you pivot from interior designer to interior design business owner. Design Destiny is for interior designers who are ready to build businesses rooted in clarity, confidence and alignment, not chaos or burnout. Combined with the ongoing mentorship and community inside Design Thrive, it offers a space where women are supported to grow, implement, reflect and evolve together.

Inside we focus on:

– Structured weeks & CEO time
– Service suite clarity
– Sales mastery & pipeline movement
And so much more.

Next group starts 7th April Investment from £358 per month

Learn More HERE

If you’re ready to collapse time and go deeper:

– 9 Month 1:1 Mentorship (1 space remaining) Deposit from £476.00 and prices starting from £1000
– VIP Strategy Days from £1500
– 60 Day Pricing & Positioning Accelerators from £2222

Connect with me on Instagram HERE and reach out and book a discovery call on teamdesignbossdiary@gmail.com

Before you go I am hosting The Designer’s Blueprint Bootcamp, a free, five-day live bootcamp designed to help interior designers rebuild and strengthen the foundations of their business and one of our pillars are building more confidence through internal energetics and what that looks like.

Dates: Monday 23rd February – Friday 27th February 2026 Join HERE

Continue the conversation and connect with Lisa-Marie HERE

Feel free to DM or tag Lisa-Marie after listening to the episode.

And as always if you have loved this episode we would love for you to leave a review and if you screenshot this podcast and share it on your socials, tagging @Design_Boss_Diary in then we have a special gift waiting just for you.

See you in the next episode, you lovely lot! Xx,

Send a text

In this uplifting and honest episode, Lisa-Marie Elkhadraoui is joined by interior designer Laura Clark for a powerful conversation about growth, mindset and what becomes possible when women stop trying to build businesses alone.

Laura shares her real experience inside Design Destiny and Design Thrive, and how these spaces became a turning point in both her business and her confidence as a business owner. From reconnecting with the foundational pillars of her business to evolving her pricing strategy and decision making, Laura reflects on just how much can change in a year when you are supported, guided and surrounded by the right people.

At the heart of this episode is the power of community. Laura speaks openly about the impact of meeting a group of like-minded women, the accountability that comes from shared growth, and why staying within the Design Thrive environment allowed deeper insights, stronger implementation and lasting change.

This conversation is not about quick wins or overnight success. It is about sustainable growth, mindset work that supports long term confidence, and understanding that pricing, leadership and clarity are built over time with the right support.

If you are an interior designer or woman in business who knows there is another level available to you, this episode will resonate deeply.

Why Design Destiny?

Design Destiny is for interior designers who are ready to build businesses rooted in clarity, confidence and alignment, not chaos or burnout.

Combined with the ongoing mentorship and community inside Design Thrive, it offers a space where women are supported to grow, implement, reflect and evolve together.

This episode is your reminder that success does not come from doing more, but from building smarter, being supported and choosing to invest in yourself.

Connect with Laura Clark HERE

Before you go I am hosting The Designer’s Blueprint Bootcamp, a free, five-day live bootcamp designed to help interior designers rebuild and strengthen the foundations of their business and one of our pillars are building more confidence through internal energetics and what that looks like.

Dates: Monday 23rd February – Friday 27th February

Over five days, you’ll explore the core areas of your interior design business that influence clarity, confidence, boundaries, and sustainable growth. I will guide you through identifying what needs to be built, refined, or reset so your business can properly support you.

You’ll receive:

• Practical insights
• Business resets
• Guidance to help you step back and make aligned decisions

I am also inviting you to come spend two evenings with me online as a VIP client, this is limited to 7 women, which includes:

• Two live evening hot-seat coaching sessions during the bootcamp week
• Direct support in implementing the work into your own business
• Personal guidance translating the foundations into real-world action

VIP details are available on the opt-in page.

Join the free Designer’s Blueprint Bootcamp HERE

Continue the conversation and connect with Lisa-Marie HERE

Feel free to DM or tag Lisa-Marie after listening to the episode.

And as always if you have loved this episode we would love for you to leave a review and if you screenshot this podcast and share it on your socials, tagging @Design_Boss_Diary in then we have a special gift waiting just for you.

See you in the next episode you lovely lot! Xx

Send a text

In this uplifting and empowering episode, Lisa-Marie Elkhadraoui sits down with Catrin Stuart, who shares her experience inside Design Destiny and Design Thrive, and the profound shifts that followed.

Catrin reflects on how what began as a passion gradually evolved into a structured, confident business. She speaks openly about the clarity she gained around her processes, pricing, and positioning, and how that clarity transformed not only her business decisions but her self-belief as a businesswoman.

A recurring theme throughout this conversation is the power of community. Catrin describes the experience of being surrounded by ambitious, supportive women who were equally committed to growth. That environment, alongside mentorship and structured guidance, created momentum, accountability, and confidence.

This episode explores the importance of treating your work as a business rather than a hobby, understanding the role of investment in growth, and building pricing strategies that support sustainable success. It’s a warm and honest conversation about stepping into leadership, backing yourself properly, and allowing your passion to become something professionally powerful.

You can dive into Catrin’s World HERE

This episode is a reminder that loving what you do is only the beginning. When clarity meets structure, and passion is supported by mentorship and community, transformation naturally follows.

If you are building something you care deeply about, but know it needs stronger foundations, Catrin’s journey will resonate deeply. You don’t need to abandon passion to build professionally, you need to support it properly.

Before you go I am hosting The Designer’s Blueprint Bootcamp, a free, five-day live bootcamp designed to help interior designers rebuild and strengthen the foundations of their business and one of our pillars are building more confidence through internal energetics and what that looks like.

Dates: Monday 23rd February – Friday 27th February

Over five days, you’ll explore the core areas of your interior design business that influence clarity, confidence, boundaries, and sustainable growth. I will guide you through identifying what needs to be built, refined, or reset so your business can properly support you.

You’ll receive:

• Practical insights
• Business resets
• Guidance to help you step back and make aligned decisions

I am also inviting you to come spend two evenings with me online as a VIP client, this is limited to 7 women, which includes:

• Two live evening hot-seat coaching sessions during the bootcamp week
• Direct support in implementing the work into your own business
• Personal guidance translating the foundations into real-world action

VIP details are available on the opt-in page.

Join the free Designer’s Blueprint Bootcamp HERE

Continue the conversation and connect with Lisa-Marie HERE

Feel free to DM or tag Lisa-Marie after listening to the episode.

And as always if you have loved this episode we would love for you to leave a review and if you screenshot this podcast and share it on your socials, tagging @Design_Boss_Diary in then we have a special gift waiting just for you.

See you in the next episode you lovely lot! Xx

Send a text

In this honest and inspiring episode, Lisa-Marie Elkhadraoui sits down with Rachael Harding, an interior designer who shares her transformative journey over the past 18 months and the pivotal shifts that changed both her business and her confidence.

Rachael reflects on her early struggles with structure, visibility, and consistency, and how being talented alone was not enough to create the business she truly wanted. She opens up about her experience inside group coaching environments, before making the brave decision to invest in one-to-one coaching, a move that marked a powerful turning point in her growth.

This conversation explores the importance of mindset work, embracing imperfect action, and allowing yourself to be seen before everything feels finished or perfect. Rachael also shares her recent wins, from awards and recognition to networking opportunities and deeper connections within the industry, highlighting the role of community, collaboration, and visibility in building a sustainable interior design business.

It’s a grounded reminder that transformation happens when strategy, mindset, and support come together, and that growth is often unlocked by choosing to take action before you feel fully ready.

This episode is a beautiful reminder that you do not need to have everything figured out before taking your next step. If you are an interior designer feeling capable but stuck, quietly doubting yourself, or craving more structure and support, Rachael’s journey will resonate deeply.

Transformation doesn’t come from waiting.
It comes from deciding to move.

Connect with Rachael Harding HERE

Before you go I am hosting The Designer’s Blueprint Bootcamp, a free, five-day live bootcamp designed to help interior designers rebuild and strengthen the foundations of their business and one of our pillars are building more confidence through internal energetics and what that looks like.

Dates: Monday 23rd February – Friday 27th February

Over five days, you’ll explore the core areas of your interior design business that influence clarity, confidence, boundaries, and sustainable growth. I will guide you through identifying what needs to be built, refined, or reset so your business can properly support you.

You’ll receive:

• Practical insights
• Business resets
• Guidance to help you step back and make aligned decisions

I am also inviting you to come spend two evenings with me online as a VIP client, this is limited to 7 women, which includes:

• Two live evening hot-seat coaching sessions during the bootcamp week
• Direct support in implementing the work into your own business
• Personal guidance translating the foundations into real-world action

VIP details are available on the opt-in page.

Join the free Designer’s Blueprint Bootcamp HERE

Continue the conversation and connect with Lisa-Marie HERE

Feel free to DM or tag Lisa-Marie after listening to the episode.

And as always if you have loved this episode we would love for you to leave a review and if you screenshot this podcast and share it on your socials, tagging @Design_Boss_Diary in then we have a special gift waiting just for you.

See you in the next episode you lovely lot! Xx