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Welcome to Day 27 of the Christmas Advent Calendar Podcast. I’m your host, Lisa-Marie Elkhadraoui, Business Coach and Mentor, supporting women to build powerful, profitable, and aligned businesses through strategy, identity, and intentional growth.

Today’s episode is a must-listen for anyone in a service-based business, including coaches, mentors and consultants who know they are ready to elevate their positioning, attract premium buyers, and stop diluting their expertise.

The brilliant Serena Samra joins me, and together we’re diving into the truth behind premium signature offers, what they really are, why they matter more than ever, and how buyer behaviour is shifting as we move into 2026.

This is not about charging more for the sake of it.
It’s about alignment, clarity, value, and confidence.

Serena and I explore why having a premium signature offer is no longer optional for women who want sustainable growth, deeper client relationships, and a business that doesn’t rely on constant selling or volume.

We talk openly about the evolution of our own businesses, the lessons learned from under-pricing and over-delivering, and the shift that happens when you finally understand how premium buyers think, decide, and invest.

This episode is a reminder that premium clients are not buying hours, deliverables, or surface-level services, they are investing in transformation, trust, and outcomes.

Explore Serena's world HERE

£130k mastermind HERE

Join the Design Boss Diary community on Instagram HERE and discover how you can work with me in 2026.

Join Serena and I in Birmingham on Friday 23rd and Saturday 24th January 2026 for a transformational two day experience that prepares you for your most aligned and profitable year yet.
Find out more HERE

Watch this episode and all Advent Calendar conversations on our YouTube channel HERE.

Our Christmas Giveaway

To celebrate Season 2 of the Advent Calendar Podcast, I’m giving away six incredible prizes:

• 4 women will join me in London for a private in person strategy session, lunch in an exclusive location, worth £1,000 each
• 2 women will receive a fully paid ticket to The Visionary event in Birmingham, worth £540 each

To enter:

1. Leave a review on Apple Podcasts or Spotify
2. Screenshot your review
3. Share it on your Instagram Stories and tag @Design_Boss_Diary

Each review and share counts as an additional entry, with no limits.

If you’ve loved this episode, I would be so grateful for your review. And if you screenshot and share this podcast on your socials, tagging @Design_Boss_Diary, we have a special gift waiting for you.

See you in the next episode, you lovely lot. x

Send us a text

Welcome to Day 26 of the Christmas Advent Calendar Podcast, and today’s episode is an exciting, highly practical, and transformative conversation for women who want to grow their business with more ease, more flow, and more automation. I’m your host, Lisa-Marie Elkhadraoui, Business Coach and Mentor for women in business, supporting entrepreneurs to scale sustainably through strategy, mindset, and identity work. Today we are exploring the world of automation, passive income, and the systems that allow you to make money while you sleep.

Joining me is the incredible Carly Murphy, an automation expert and online business mentor who helps women build effortless, resilient, system led businesses. Carly brings clarity, simplicity, and a refreshing sense of ease to this conversation as we unpack what automation really looks like behind the scenes.

In this episode, Carly opens up about:

• Why making money while you sleep is not a dream, but a direct result of automation
• How to build a business that feels easy, flowing, and energetically aligned
• How automation can save you time, reduce burnout, and streamline your operations
• The power of payment links for simple, frictionless sales
• Why lead magnets are essential for attracting aligned clients into your world
• How email marketing creates a stable, resilient community you actually own
• Why your email list is more valuable than your social media following
• How accessible and achievable it is to create an online course today
• How to identify your unique value and turn your knowledge into income
• Why automation allows you to focus on creativity and the work you genuinely enjoy

Explore Carly’s world HERE And Instagram HERE

How She Launches 30 minute workshop HERE

FREE Foolproof Step By Step Guide To build a landing page in Mailerlite!! HERE

Join the Design Boss Diary community on Instagram HERE and discover how you can work with me in 2026.

Join me in Birmingham on Friday 23rd and Saturday 24th January 2026 for a transformational two day experience that prepares you for your most aligned and profitable year yet.
Find out more HERE

Watch this episode and all Advent Calendar conversations on our YouTube channel HERE.

Our Christmas Giveaway

To celebrate Season 2 of the Advent Calendar Podcast, I’m giving away six incredible prizes:

• 4 women will join me in London for a private in person strategy session, lunch in an exclusive location, worth £1,000 each
• 2 women will receive a fully paid ticket to The Visionary event in Birmingham, worth £540 each

To enter:

1. Leave a review on Apple Podcasts or Spotify
2. Screenshot your review
3. Share it on your Instagram Stories and tag @Design_Boss_Diary

Each review and share counts as an additional entry, with no limits.

If you’ve loved this episode, I would be so grateful for your review. And if you screenshot and share this podcast on your socials, tagging @Design_Boss_Diary, we have a special gift waiting for you.

See you in the next episode, you lovely lot. x

Send us a text

Welcome to Day 25 of the Christmas Advent Calendar Podcast, and today’s episode is a truly special one.

I’m your host, Lisa-Marie Elkhadraoui, Business Coach and Mentor, supporting women through strategy, identity work, and the soulful mindset shifts that allow you to build powerful, aligned businesses and lives.

On Christmas Day, rather than teaching or doing, I wanted to hold space.

Space for reflection.
Space for grounding.
Space for connection.

This episode is a guided experience, an invitation to slow down and reconnect with the version of you who already knows where you’re going. I guide you through a gentle yet powerful visualisation journey designed to help you meet your higher self, the most aligned, confident, grounded version of you.

This is not about fixing or forcing anything.
It’s about listening.
Receiving.
And allowing clarity to rise naturally.

Christmas is a beautiful pause point.
A moment between what has been and what is becoming.
And that makes it the perfect time to tune inward and ask yourself deeper questions.

During this guided experience, you’ll be invited to:

• create a calm, safe, peaceful environment
• ground yourself in the present moment
• visualise meeting your higher self
• ask questions about your next chapter
• receive guidance for your personal and professional growth
• reconnect with your inner wisdom and clarity

Your higher self represents the version of you who is already living with confidence, alignment, and trust. The answers you’re seeking don’t live outside of you, they live within you.

This episode can be revisited anytime, whenever you need grounding, reassurance, or clarity. It’s a practice you can return to throughout 2026 as you grow, expand, and evolve.

Join the Design Boss Diary community on Instagram HERE and discover how you can work with me in 2026.

You can also join us in Birmingham for Strategy and Soul, a two day luxury retreat designed to elevate your confidence, expand your mindset, and support you in stepping into the version of you who leads, grows, and moves with clarity.

On Friday 23rd and Saturday 24th January 2026 for a transformational two day experience that will prepare you for your most powerful year yet.
Find out more HERE

Watch this episode and all Advent Calendar conversations on our YouTube channel HERE.

Our Christmas Giveaway

To celebrate Season 2 of the Advent Calendar Podcast, I’m giving away six incredible prizes:

• 4 women will join me in London for a private in person strategy session, lunch in an exclusive location, worth £1,000 each
• 2 women will receive a fully paid ticket to The Visionary event in Birmingham, worth £540 each

To enter:

1. Leave a review on Apple Podcasts or Spotify
2. Screenshot your review
3. Share it on your Instagram Stories and tag @Design_Boss_Diary

Each review and share counts as an additional entry, with no limits.

If you’ve loved this episode, I would be so grateful for your review. And if you screenshot and share this podcast on your socials, tagging @Design_Boss_Diary, we have a special gift waiting for you.

See you in the next episode, you lovely lot x