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In this insightful episode, Lisa-Marie Elkhadraoui is joined by PR strategist Laura Perkes to explore how entrepreneurs, particularly interior designers, can navigate the world of public relations with clarity and confidence.

Laura shares her expertise on how PR is far more than simply appearing in magazines or media features. At its heart, effective public relations begins with understanding what you want to be known for. When you are clear about your positioning, your speciality, and the message behind your work, it becomes far easier to cut through the noise and communicate your value.

Together, Lisa-Marie and Laura discuss how PR has evolved in the digital age, the importance of authenticity in storytelling, and how entrepreneurs can build meaningful relationships with journalists and editors rather than relying on quick wins. Laura also offers practical guidance on pitching, crafting compelling headlines, and using tools such as AI to refine ideas and streamline the creative process.

This conversation is both strategic and reassuring. It reminds business owners that PR is not about chasing attention, but about building a clear reputation over time, one that reflects who you are, what you do, and the impact you want to make.

You Can Dive into Laura’s World HERE

And you can find her Instagram HERE

This episode is a gentle reminder that building your reputation takes time, intention, and clarity. PR is not about chasing recognition for the sake of it, but about thoughtfully shaping how your work is seen and understood.

When you know what you stand for and communicate it clearly, opportunities begin to find their way to you.

Continue the conversation and connect with Lisa-Marie HERE

Feel free to DM or tag Lisa-Marie after listening to the episode.

And as always if you have loved this episode we would love for you to leave a review and if you screenshot this podcast and share it on your socials, tagging @Design_Boss_Diary in then we have a special gift waiting just for you.

See you in the next episode you lovely lot! Xx

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What actually happens when you stop trying to build your interior design business on your own?

In this episode, I’m sitting down with a number of incredible interior design entrepreneurs who have been inside Design Destiny and Design Thrive, and we’re talking honestly about what shifted for them.

Not just in their business, but in how they lead it.

You’ll hear real stories, the behind-the-scenes moments of doubt, the imposter syndrome, the pricing hesitation, the feast-and-famine cycles… and then the turning points.

Because here’s the truth:
Most designers aren’t struggling because they lack talent.
They’re struggling because they’re building without structure.

Inside this conversation, we explore what changed when these women introduced:

• Clear service frameworks
• Stronger boundaries
• Pricing rooted in value, not fear
• Consistent client acquisition systems
• And perhaps most importantly… community

So many designers operate in isolation. They carry the pressure alone. They second-guess decisions. They undercharge. They over-deliver.

And what you’ll hear in this episode is what happens when that isolation is replaced with structured support, accountability, and strategic clarity.

Confidence grows.
Authority strengthens.
Revenue stabilises.
And business starts to feel calm instead of chaotic.

We also speak about mindset, because no strategy works if you don’t believe you are capable of holding it.

The identity shifts.
The daily habits change.
The way they show up in discovery calls transforms, and that’s when momentum builds.

If you’re an interior designer who feels capable yet stretched… busy yet inconsistent… or quietly aware that there is another level available to you, this episode will resonate deeply.

Because growth isn’t about doing more.

Join Design Destiny and Design Thrive for £358 a month HERE

It’s about building properly.

Continue the conversation and connect with Lisa-Marie HERE

Feel free to DM or tag Lisa-Marie after listening to the episode.

And as always if you have loved this episode we would love for you to leave a review and if you screenshot this podcast and share it on your socials, tagging @Design_Boss_Diary in then we have a special gift waiting just for you.

See you in the next episode you lovely lot! Xx

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In this honest and uplifting episode, Lisa-Marie Elkhadraoui sits down with Alpa Soneji from Studio Alpa to explore her journey inside Design Destiny and the profound shifts that followed.

Alpa shares how, before joining the programme, she felt capable but overwhelmed. Like many women in interior design, she was talented and committed, yet lacking clear structure, consistent boundaries, and confidence in her client communication. Through Design Destiny, she gained clarity around her target client, refined her processes, and built foundations that finally supported her rather than stretched her.

This conversation highlights the importance of mentorship and community for women in business. Alpa reflects on how having structured guidance, accountability, and a room full of ambitious women created momentum and belief. Over the past 18 months, she has not only strengthened her business model but stepped into a calmer, more confident version of herself as a business owner.

It’s a grounded reminder that clarity changes everything. When you understand your services, set boundaries confidently, and treat your work as a business, growth becomes sustainable rather than stressful.

You can dive into Alpa’s world HERE

This episode is for the woman who knows she is capable but feels stretched, scattered, or unsure of her next move. Alpa’s journey is proof that you don’t need to push harder, you need stronger foundations.

When clarity meets structure and is supported by mentorship and community, business becomes something you lead, rather than something that leads you.

Continue the conversation and connect with Lisa-Marie HERE

Feel free to DM or tag Lisa-Marie after listening to the episode.

And as always if you have loved this episode we would love for you to leave a review and if you screenshot this podcast and share it on your socials, tagging @Design_Boss_Diary in then we have a special gift waiting just for you.

See you in the next episode you lovely lot! Xx