Depth Over Breadth: Building Lasting Creator Partnerships with Bekah Schannuth (LSKR)
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Depth Over Breadth: Building Lasting Creator Partnerships with Bekah Schannuth (LSKR)
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Creators can be either a long-term asset or a short-term detriment to your campaign. That is why it is so important for brands to focus on finding the right fit, not just the name with the biggest following. To find out how to build the right kind of creator relationships, you need this week’s Media Roundtable.
Straight from this year’s Cannes Festival, Dan Granger (CEO & Founder, Oxford Road) joins Bekah Schannuth (Director, Operations, LSKR) to discuss trust, values, and how to handle a crisis. Let’s dive in.
“ If you're trying to build a brand off somebody whose job is to wave their arms, get your attention, and run away… you're not going deep, and there is a direct correlation between the ROI you're gonna see.”
– Dan Granger (CEO & Founder, Oxford Road)