Dependency Often Looks Like Growth
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
Dependency Often Looks Like Growth
-
ナレーター：
-
著者：
In Episode 5 of The Mike Ye Briefing, I look at one of the most dangerous patterns in business: dependency that hides inside growth.
Revenue can be rising. Traffic can be increasing. Customers can be coming in. But if someone else controls the platform, the distribution, the pricing, the customer relationship, or even the assumptions behind the business model, that growth may be more fragile than it looks.
I share examples from a recipe website facing AI search disruption, Long Beach Surgical and payer economics, Sourcing Journal and founder dependency, La Senza and the missed opportunity to serve a broader range of women, and Express, where we exited as growth plateaued and fast fashion was beginning to reshape retail.
The lesson is not that dependency is always bad. Almost every business depends on something.
The real questions are:
Who controls what is making you successful?
What happens if the terms change?
And are you using that relationship as leverage — or becoming owned by it?
Because sometimes growth creates leverage.
And sometimes growth creates more dependency.