🚀Experience dental continuing education like never before at DIG-A-PALOOZA: https://dentistryingeneral.com/dig-a-palooza
🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2
🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC
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Most dentists aren't failing because of bad marketing. They're failing because they're using a 2020 playbook in a 2026 market.

In this episode, Gary Bird sits down with Dr. Bob D. to break down why dental marketing expectations are completely different today. They discuss marketing budgets, competition, insurance pressure, staffing challenges, internal marketing, and why some practices can grow with minimal advertising while others need to invest $45,000+ per month to compete.

You'll learn how to set realistic growth expectations, evaluate your market, improve practice management, strengthen internal marketing, and avoid the mistakes that cause dentists to blame marketing when the real problem is somewhere else.

If you're focused on dental marketing, new patient growth, fee-for-service dentistry, practice management, startup growth, or DSO competition, this episode will change how you think about scaling your practice.

Subscribe to Dental Marketing Theory for weekly strategies, real-world case studies, and proven growth systems for modern dental practices.

✨ Timestamps ✨
00:00 - The Reality of Dental Marketing Competition
02:30 - Shifts in the Dental Industry
03:55 - Setting Realistic Marketing Expectations
04:50 - Shared Industry Challenges
05:26 - Strategies for Success with Partners
07:10 - Learning from Marketing Iterations
08:24 - Upcoming Event: DIG-A-PALOOZA
10:00 - Final remarks on the importance of education in the dental industry

Connect with our Guest Here ⤵️
Website: https://dentistryingeneral.com/

Connect with our Host, Gary Bird, Here ⤵️
SMC: https://bit.ly/4jFhb5T
Personal: https://bit.ly/3SCEQZy

Want the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0

➖➖➖➖
Dental Marketing Theory gives dentists real strategies to grow smarter and scale faster. Hosted by Gary Bird, founder of SMC — recently recognized as the best dental marketing company — the show features candid conversations with top dental leaders about marketing, operations, and what’s actually working in today’s practices. If you want predictable, profitable growth, this is your podcast.

🚀 Want to see how SMC can help you grow?
📱 Book a call here:➡️ https://bit.ly/4jFhb5T

🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

📥Resource Download: https://go.dentalmarketingtheory.com/resources/dental-ai-opportunity-checklist
🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2
🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC

➖➖➖➖

Most dentists are experimenting with AI, but very few are using it to drive real practice growth.

In this episode, Gary Bird sits down with Dr. Richard Low to break down how Claude Code is helping dentists automate workflows, organize business operations, build custom AI tools, and improve productivity without learning to code. They discuss AI receptionists, new patient conversion, practice management systems, and the future of dental operations.

You'll learn how AI helped generate 197 new patients in a single month, why most AI tools are being used incorrectly, and how dentists can use automation to eliminate busywork while improving patient acquisition and team performance.

If you're interested in dental marketing, AI, practice management, DSO growth, new patient growth, and the future of dentistry, this episode is packed with actionable insights.

Subscribe to Dental Marketing Theory for more strategies, case studies, and real-world systems that help dentists grow faster and market smarter.

✨ Timestamps ✨
00:00 AI in Dentistry: An Overview
04:06 Exploring Claude Code and Its Applications
06:40 Managing Workflow with AI
10:22 AI as an Executive Assistant
11:02 Legal and Financial Applications of AI
14:45 Navigating AI Limitations and Contextual Understanding
17:20 Building Contextual Knowledge for AI
22:20 Creating Opportunities with AI
29:00 Recording for Clarity and Training
30:29 AI in Dental Practice Management
31:10 AI Phone Answering: Opportunities and Challenges
33:10 Building a CRM for Dental Practices
35:00 AI Receptionists: The New Frontier
38:44 The Future of AI in Dental Scheduling
40:30 Understanding Patient Interactions
45:30 Proactive Patient Management with AI
49:28 The Operations Problem in Dental Marketing

Connect with our Guest Here ⤵️
Website: https://nextlevelfathers.com/
Website: https://sharedpractices.com/
Instagram: https://www.instagram.com/dr.richard.low/

Connect with our Host, Gary Bird, Here ⤵️
SMC: https://bit.ly/4jFhb5T
Personal: https://bit.ly/3SCEQZy

Want the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0

➖➖➖➖
Dental Marketing Theory gives dentists real strategies to grow smarter and scale faster. Hosted by Gary Bird, founder of SMC — recently recognized as the best dental marketing company — the show features candid conversations with top dental leaders about marketing, operations, and what’s actually working in today’s practices. If you want predictable, profitable growth, this is your podcast.

🚀 Want to see how SMC can help you grow?
📱 Book a call here:➡️ https://bit.ly/4jFhb5T

🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

📥 Free Resource: https://hubs.la/Q04B1Vlw0

🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2
🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC
➖➖➖➖
Most dentists think insurance companies are the reason they're stuck. Dr. Farokh Jiveh believes the real problem is mindset, leadership, and the stories dentists tell themselves.

In this episode, Gary Bird sits down with Dr. Jiveh to discuss how he built a thriving fee-for-service practice after leaving insurance roughly 17 years ago. They cover self-worth, patient communication, leadership, personal growth, and the habits that separate thriving practice owners from stressed and overwhelmed dentists.

You'll learn how to attract better patients, create a stronger team culture, improve case acceptance, and build a fee-for-service practice without living in fear of insurance companies.

If you're serious about dental practice growth, leadership, fee-for-service dentistry, and building a practice that supports the life you actually want, this episode is for you.

Subscribe for more conversations on dental leadership, practice ownership, fee-for-service growth, and the strategies top dentists use to thrive.

✨ Timestamps ✨
00:00 The Emotional Math Problem in Dentistry
02:38 Personal Transformation and Decision Making
05:31 The Shift to Fee-for-Service
08:38 Becoming the Leader You Want to Attract
13:17 Quieting the Noise in Dentistry
18:52 Mindset and Energy in Practice
21:27 Authenticity and Patient Attraction
27:03 Emanate Leadership and Community Support

Connect with our Guest Here ⤵️
Website: https://smilesbyjiveh.com/

Connect with our Host, Gary Bird, Here ⤵️
SMC: https://bit.ly/4jFhb5T
Personal: https://bit.ly/3SCEQZy

Want the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0

➖➖➖➖
Dental Marketing Theory gives dentists real strategies to grow smarter and scale faster. Hosted by Gary Bird, founder of SMC — recently recognized as the best dental marketing company — the show features candid conversations with top dental leaders about marketing, operations, and what’s actually working in today’s practices. If you want predictable, profitable growth, this is your podcast.

🚀 Want to see how SMC can help you grow?
📱 Book a call here:➡️ https://bit.ly/4jFhb5T

🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events