In this episode, we break down how B2B marketers can identify and reach the key decision makers that actually influence purchase decisions.

We cover how buying committees work, why messaging should be tailored by role, when to use CRM-built audiences versus native platform targeting, and what high-performing companies do to generate quality pipeline from paid media.

If you’re trying to improve targeting, alignment, and pipeline outcomes, this session gives you a practical framework to start with.

00:00 Intro

04:29 Buying Roles

07:55 SMB's vs Enterprise

10:50 Messaging by Role

13:58 Audience Targeting & ICP Lists

20:39 Pipeline, Alignment, & Takeaways

Enhance your B2B marketing strategy by understanding how account-based marketing (ABM) and demand generation can be used synergistically. This episode breaks down the evolution of ABM, its integration with demand gen, and practical tips for aligning sales and marketing efforts.

00:00 Intro

06:36 What Modern ABM Looks Like

10:34 How Technology is Reshaping ABM Strategies

15:10 How Demand Gen and ABM Work Together

25:19 ABM Beyond Acquisition

30:06 When ABM Makes Sense - and When it Doesn't

Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn more about paid search → https://www.boundify.io/blog/search-type-campaigns-that-every-b2b-marketer-should-know

Book a Free Strategy Call:

https://www.boundify.io/lets-talk

Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio

Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

Explore effective niche channels beyond LinkedIn for B2B marketing. Learn where to engage your audience meaningfully and stand out in a crowded landscape.

00:00 Exploring Beyond LinkedIn for B2B Growth

06:34 Defining Niche Channels in B2B Marketing

10:18 Leveraging Forum-Based Platforms for B2B

18:37 Unlocking the Potential of YouTube for B2B

19:26 The Power of YouTube as a Search Engine

24:16 The Shift to Connected TV Advertising

30:46 Branding vs. Performance in Digital Advertising

34:28 Assessing the Right Platform for Your Audience

🔗 Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn more about paid search → https://www.boundify.io/blog/search-type-campaigns-that-every-b2b-marketer-should-know

📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk

Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio

👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

Leveraging pillar content with a repeatable framework can greatly help small, B2B teams struggling to produce content regularly. In this episode we explore the concept of pillar content and its role in content strategy.

We discuss how to develop in-depth, long-form content that acts as a foundation, strategies for repurposing content across multiple channels, and using AI tools to streamline content production and editing.

00:00 Intro

01:00 What is Pillar Content

01:49 Why it's Helpful for B2B

07:55 Our Pillar Content Framework

20:40 Content Branches & Distribution Channels

28:05 AI Uses & Best Practices

36:09 Tips to Get Started

🔗 Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn more about paid search → https://www.boundify.io/blog/search-type-campaigns-that-every-b2b-marketer-should-know

📞 Book a Free Strategy Call:

https://www.boundify.io/lets-talk

Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio

👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

In this episode of Demand Gen Studio we discuss how to transform B2B websites into effective demand generation engines.

We explore common signs that indicate a website is functioning more like a brochure than a sales tool, the importance of understanding visitor engagement, and the impact of AI on website functionality.

00:00 Intro

03:03 Is Your Website a Brochure

04:28 Trust Signals Every B2B Website Needs

09:32 Is Your Website Generating Demand

13:19 Assessing Real User Sessions

17:31 AI Sessions and the Future of SEO

29:42 Wrap-up

🔗 Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn more about paid search → https://www.boundify.io/blog/search-type-campaigns-that-every-b2b-marketer-should-know

📞 Book a Free Strategy Call:

https://www.boundify.io/lets-talk

Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio

👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

In this episode of Demand Gen Studio we discussed a common but critical question for B2B marketers: How does branding influence demand generation? While many prioritize immediate demand metrics, understanding the long-term benefits of branding can significantly enhance your marketing strategy.

00:00 Intro

00:41 Branding vs Demand

04:23 Brand in a B2B Context

07:22 Brand as Market Perception

10:25 Brand as Category Positioning

15:34 Brand for Trust Building and Risk Reduction

21:57 How Brand Impacts Demand

26:45 Measuring brand's Impact on Demand

30:28 Finals Thoughts and Takeaways

🔗 Episode Resources:

- Learn more about B2B demand generation → ⁠⁠https://www.boundify.io/blog⁠⁠

📞 Book a Free Strategy Call:

⁠⁠https://www.boundify.io/lets-talk⁠⁠

🎥 Subscribe to Demand Gen Studio on your favorite platform: ⁠⁠https://www.boundify.io/demand-gen-studio⁠⁠

👤 Connect with us on LinkedIn: ⁠⁠https://www.linkedin.com/company/boundify/

In this episode of Demand Gen Studio, we break down how B2B companies should get started with social media, focusing on one of the most misunderstood decisions: Organic vs. Paid.

Rather than treating social media as a posting channel, we explore why social media matters in B2B, how it helps build trust and credibility, and how to choose the right approach depending on your stage, resources, and demand goals.

0:00 Intro

1:30  Understanding Organic vs. Paid Social Media

2:26  Importance of Social Media Presence for B2B

4:54 Building Trust and Authenticity on Social Media

7:15 Strategies for Organic Social Media

16:03  Getting Started with Organic Social Media

21:40 When to Start with Paid Social Media

📞 Book a Free Strategy Call:⁠https://www.boundify.io/lets-talk⁠

🎥 Subscribe to Demand Gen Studio on your favorite platform: ⁠https://www.boundify.io/demand-gen-studio

⁠👤 Connect with us on LinkedIn: ⁠https://www.linkedin.com/company/boundify/

In this episode of Demand Gen Studio, we discussed how to set up effective Google Ad campaigns for B2B companies. We explore the fundamental differences between B2B and B2C advertising, including the importance of understanding the unique challenges and opportunities within the B2B space.

The discussion covers key strategies for campaign setup, aligning your offer, messaging, and audience targeting to optimize ad performance, and other practical tips for marketers looking to enhance their Google Ads strategies in the B2B sector.

00:00 Intro

01:38 Differences Between Google Ads for B2B vs B2C

09:26 Campaign Types for B2B

10:21 High Intent

20:03 Bidding for Your Brand

25:21 Bidding for Your Competitor's Brand

27:50 Adjacent Demand

34:27 Three Pillars of an Effective Campaign

47:45 Optimizing Your Campaigns

🔗 Episode Resources:

- Learn more about B2B demand generation → ⁠https://www.boundify.io/blog⁠

- Learn more about Google Ad Campaigns for B2B → https://www.boundify.io/blog/how-to-set-up-your-google-ad-campaigns-effectively

📞 Book a Free Strategy Call:

⁠https://www.boundify.io/lets-talk⁠

🎥 Subscribe to Demand Gen Studio on your favorite platform: ⁠https://www.boundify.io/demand-gen-studio⁠

👤 Connect with us on LinkedIn: ⁠https://www.linkedin.com/company/boundify/