In this episode, we break down how B2B marketers can identify and reach the key decision makers that actually influence purchase decisions.

We cover how buying committees work, why messaging should be tailored by role, when to use CRM-built audiences versus native platform targeting, and what high-performing companies do to generate quality pipeline from paid media.

If you’re trying to improve targeting, alignment, and pipeline outcomes, this session gives you a practical framework to start with.

00:00 Intro

04:29 Buying Roles

07:55 SMB's vs Enterprise

10:50 Messaging by Role

13:58 Audience Targeting & ICP Lists

20:39 Pipeline, Alignment, & Takeaways

Enhance your B2B marketing strategy by understanding how account-based marketing (ABM) and demand generation can be used synergistically. This episode breaks down the evolution of ABM, its integration with demand gen, and practical tips for aligning sales and marketing efforts.

00:00 Intro

06:36 What Modern ABM Looks Like

10:34 How Technology is Reshaping ABM Strategies

15:10 How Demand Gen and ABM Work Together

25:19 ABM Beyond Acquisition

30:06 When ABM Makes Sense - and When it Doesn't

Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn more about paid search → https://www.boundify.io/blog/search-type-campaigns-that-every-b2b-marketer-should-know

Book a Free Strategy Call:

https://www.boundify.io/lets-talk

Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio

Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/

Explore effective niche channels beyond LinkedIn for B2B marketing. Learn where to engage your audience meaningfully and stand out in a crowded landscape.

00:00 Exploring Beyond LinkedIn for B2B Growth

06:34 Defining Niche Channels in B2B Marketing

10:18 Leveraging Forum-Based Platforms for B2B

18:37 Unlocking the Potential of YouTube for B2B

19:26 The Power of YouTube as a Search Engine

24:16 The Shift to Connected TV Advertising

30:46 Branding vs. Performance in Digital Advertising

34:28 Assessing the Right Platform for Your Audience

🔗 Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn more about paid search → https://www.boundify.io/blog/search-type-campaigns-that-every-b2b-marketer-should-know

📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk

Subscribe to Demand Gen Studio on your favorite platform: https://www.boundify.io/demand-gen-studio

👤 Connect with us on LinkedIn: https://www.linkedin.com/company/boundify/