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He didn't pay himself for two years. He sold a house he didn't want to sell. His girlfriend covered rent, groceries, everything, while he worked night shifts in construction to keep his limoncello brand alive.

Today, Solbevi is on Qantas flights, at the F1, and in over a thousand stores across Australia. Stefan Di Benedetto joins me to talk about what it actually took to get there, the years nobody saw, the near-collapse over a batch of 20,000 cans, and the one thing his girlfriend said that changed everything.

This is one of the most honest conversations we've had on the show.

→ The two years he went without paying himself, and what it actually cost him and his girlfriend Amy
→ The moment he got emotional talking about it on camera for the first time
→ How a batch of 20,000 cans nearly sank the business before it even launched
→ The story behind landing Solbevi on Qantas first class, and later at the Australian F1 Grand Prix
→ Why he turned down early interest from a US sports team, and what he did instead
→ His honest take on cash flow, retail contracts, and why alcohol might be the hardest industry to build in
→ What's next for Solbevi, and the one buyer he's hoping eventually comes knocking

Resources mentioned in this episode:
→ Profitable Pricing Calculator: https://beautyindustryleaders.com.au/profitable-pricing-calculator
→ Breakeven Cost Calculator: https://beautyindustryleaders.com.au/breakeven-cost-calculator
→ ATO Industry Benchmarks: https://www.ato.gov.au/businesses-and-organisations/income-deductions-and-concessions/small-business-benchmarks/in-detail/beauty-services

Connect with me and join the Beauty Industry Leaders movement:
→ https://www.instagram.com/sammykennedycoach/
→ https://www.instagram.com/beautyindustryleaders/
→ https://beautyindustryleaders.com.au/

If you have any questions about the episode, have a burning question you would like me to answer on the show, or want to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
→ https://www.instagram.com/sammykennedycoach/
→ https://www.instagram.com/beautyindustryleaders/

Send us Fan Mail

I just ended the Beauty Industry Leaders Podcast.

Not because I'm stopping. Because I finally stopped procrastinating on the rebrand I've been sitting on for months.

In this episode I'm telling you exactly why I made the call, what niching down actually cost me even while it looked like it was working, and who this podcast is built for going forward: founders in the messy middle, past the launch, not yet at the level where every problem is a hundred million dollar problem.

→ Why the words "Beauty Industry Leaders" were closing doors instead of opening them
→ What niching down cost me personally, and why I built resentment towards my own brand
→ Why most business podcasts only feature founders who have already made it, and the gap that leaves for everyone else
→ Who Delusional is actually for: founders scaling from half a million to their first two, five or ten million
→ My own non-traditional path through beauty, hospitality, events, pageants, coaching and now podcasting
→ Why obsession and sacrifice are part of the deal if you actually want to build something
→ The moment that changed how I think about legacy, impact and what actually matters
→ Why building without systems means everything breaks the second you try to scale
→ Why isolating yourself is the most common mistake founders make as the pressure increases

Resources mentioned in this episode:
→ Profitable Pricing Calculator: https://beautyindustryleaders.com.au/profitable-pricing-calculator
→ Breakeven Cost Calculator: https://beautyindustryleaders.com.au/breakeven-cost-calculator
→ ATO Industry Benchmarks: https://www.ato.gov.au/businesses-and-organisations/income-deductions-and-concessions/small-business-benchmarks/in-detail/beauty-services

Connect with me and join the Beauty Industry Leaders movement:
→ https://www.instagram.com/sammykennedycoach/
→ https://www.instagram.com/beautyindustryleaders/
→ https://beautyindustryleaders.com.au/

If you have any questions about the episode, have a burning question you would like me to answer on the show, or want to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
→ https://www.instagram.com/sammykennedycoach/
→ https://www.instagram.com/beautyindustryleaders/

Send us Fan Mail

You blame the economy. You blame your competition. You blame your coaches, your clients, your suppliers, your staff.

When you look at the one consistent factor across all of it, it's always the business owner.

In this episode I walk you through the exact 10 problem framework I use to diagnose what's actually going wrong in a beauty business, the same process I use with my own clients, so you can stop guessing and start focusing on the one thing that will actually move the needle.

→ Why an inconsistent brand is quietly killing the trust you need before anyone will buy from you
→ The free strategy for getting your content in front of people who don't already follow you
→ Why volume in your marketing means nothing if it's not creating connection
→ The gap between engagement and actual enquiries, and what it means if you're stuck there
→ Why "it's too expensive" is almost never really about the money
→ The two reasons clients don't rebook, and which one is costing you more
→ How to be fully booked, six days a week, and still have nothing left over
→ Why cash flow and pricing are two separate problems that get blamed on each other
→ Why overwhelm in your business usually means a systems problem, not a hours problem
→ The one question I watched every seven figure business owner in the room answer the same way

If you've been blaming everyone and everything except yourself, this is the episode that changes that.

Resources mentioned in this episode:
→ Profitable Pricing Calculator: https://beautyindustryleaders.com.au/profitable-pricing-calculator
→ Breakeven Cost Calculator: https://beautyindustryleaders.com.au/breakeven-cost-calculator
→ ATO Industry Benchmarks: https://www.ato.gov.au/businesses-and-organisations/income-deductions-and-concessions/small-business-benchmarks/in-detail/beauty-services

Connect with me and join the Beauty Industry Leaders movement:
→ https://www.instagram.com/sammykennedycoach/
→ https://www.instagram.com/beautyindustryleaders/
→ https://beautyindustryleaders.com.au/

If you have any questions about the episode, have a burning question you would like me to answer on the show, or want to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
→ https://www.instagram.com/sammykennedycoach/
→ https://www.instagram.com/beautyindustryleaders/