Brian Stempeck, CEO and cofounder at Evertune AI, says brands need to get smart about how they’re showing up across the major LLMs, from ChatGPT to Claude and Gemini and beyond - and a small sample isn’t enough to build a plan. He explains how Evertune samples AI platforms to help brands better strategize across channels, plus new tactics they’re experimenting with like retargeting users after they’ve searched for products with AI.

For further reading:

Meet Evertune, A Gen-AI Analytics Startup Founded By Trade Desk Vets: https://www.adexchanger.com/marketers/meet-evertune-a-gen-ai-startup-founded-by-trade-desk-vets/

Evertune is building marketing analytics tools for LLMs: https://www.businessinsider.com/pitch-deck-ai-ad-analytics-startup-evertune-4-million-seed-2024-10

The Prompt: SEO Is Dead. What Comes Next?: https://www.forbes.com/sites/rashishrivastava/2025/08/12/the-prompt-seo-is-dead-what-comes-next/

Listen on your favorite podcast app: https://pod.link/1715735755

Paul Meinshausen, CEO and co-founder of Aampe, sees a future where marketing is about learning, not targeting - where marketers, with the help of powerful AI agents, design interactions that help systems learn and improve continuously. Rather than sending the same message to millions of people, these agents can continuously experiment, learn from behavior, and adapt messaging and experiences to each individual. He explains the work Aampe currently does in personalization, the value it brings to their clients and eventual end user, and where he sees the space going next.

For further reading:

AI That Thinks Ahead (Triangle Business Journal): https://www.bizjournals.com/triangle/news/2026/01/09/ai-startup-aampe-personalized-customer-engagement.html

Meet Aampe, the Company on a Mission to Make Every App Personal (Forbes): https://www.forbes.com/sites/davidprosser/2023/10/09/meet-aampe-the-company-on-a-mission-to-make-every-app-personal/

Aampe aims to personalize app marketing with algorithms (TechCrunch): https://techcrunch.com/2023/10/11/aampe-aims-to-personalize-app-marketing-with-algorithms/

Listen on your favorite podcast app: https://pod.link/1715735755

Jamie Umpherson, Chief Creative Officer at Runway, is using AI to power charge his - and his organization’s - creativity. Drawing on years in agencies working as a creative director, he shares how AI-powered tools are changing marketing, the bottlenecks that the technology can break down, and just how far the technology has come in a short time. Umpherson also shares how brands can scale while maintaining consistency and integrity.

For further reading:

More about Jamie: https://www.linkedin.com/in/jamie-umpherson-03579710/

More about Runway: https://runwayml.com/news

Introducing Runway characters: https://runwayml.com/news/introducing-runway-characters

General World Models: https://www.youtube.com/watch?v=tx3DgeqHO5s

Listen on your favorite podcast app: https://pod.link/1715735755