In France, 44% of employees who use AI at work are afraid their colleagues will notice. Management, meanwhile, is looking for the data leak. Our survey shows that this fear is the best signal that someone is about to leave.

We questioned 500 working people in France in 2026, a hundred per age group. The fear of being seen by colleagues falls from 51% with nothing but a personal account to 30% with official access, and climbs to 57% under a ban. And 36% combine the feeling that AI does the job better than they do with the fear of being spotted: 66% of them would leave.

Chapters
00:00 The fear nobody measures
01:11 Our survey
02:33 What brings the fear down
04:55 The reversal
07:30 What lessons can we draw from this?

Sources: IntoTheMinds survey 2026, 500 working people in France, 100 per age group, margin of error of 4 points; European AI Act, article 4, February 2025.

Clips: Arthur Mensch (Mistral AI) before the French Assemblée nationale, 12 May 2026; Jensen Huang (Nvidia), Milken Institute Global Conference, 6 May 2025; Dario Amodei (Anthropic), 29 May 2025.

The full analysis, with all the tables: https://www.intotheminds.com/blog/ia-generative-entreprise/

This episode was written by Pierre-Nicolas Schwab, founder of the market research firm IntoTheMinds.

Get our market analyses every week: https://www.intotheminds.com/blog/newsletter/inscription

#AIAtWork #ShadowAI #HR #MarketResearch #GenerativeAI

Copenhagen, June 29, 2026: the Danish government drops data centers to the bottom of the priority list for connecting to the power grid. 60 gigawatts of requests filed, in a country that only calls on 7 on a peak day. This market no longer has a money problem.

You'll take away three things. Spending by the world's four largest buyers has nearly tripled in two years: capital is no longer the limiting factor. The bottleneck moved into the power socket, with five to ten years of connection delay in the United States. Then the permit became scarcer than money, from the Maine moratorium to the Danish queue.

Chapters
00:00 Copenhagen, June 2026
01:09 Money stopped being scarce
03:51 The bottleneck is the socket
05:58 Scarcer than capital
08:12 What to take away

Sources: quarterly filings from Amazon, Alphabet, Meta and Microsoft; the French grid operator's generation adequacy report; academic work on electricity bills, heat and noise; IntoTheMinds analyses.

The full analysis, with all the charts: https://www.intotheminds.com/blog/

This episode was written by Pierre-Nicolas Schwab, founder of the market research firm IntoTheMinds.

Get our market analyses every week: https://www.intotheminds.com/blog/newsletter/inscription

#DataCenters #Energy #AI #MarketResearch #Strategy

One morning on a country road, your car suddenly runs short of power: 27 horsepower have just been locked away by a software update, one month after delivery. The engine has lost nothing. Volkswagen, Tesla, Ford and BMW now sell cars full of switched-off features: what you pay for is no longer the equipment, but the right to switch it on.

Volkswagen takes 27 horsepower off an ID.3 after the first month, and Tesla no longer sells its self-driving system in Europe, it rents it out at 99 euros a month. A feature billed at 20 euros a month brings in close to 3,000 euros over the life of an American car. The real gold mine is the used market: 80% of connected cars brought in nothing, and New York State now wants to sort these subscriptions out.

Chapters
00:00 One January morning
01:19 Hardware on board, switched off
03:14 What a rented feature is worth
05:06 The second owner and the lawmaker
07:18 What is the lesson?

Sources: connected service pricing in North America, January 2026, communications from Tesla, Volkswagen, BMW, Ford and General Motors, a 2021 survey of American car owners, the New York State bill, IntoTheMinds analyses.

The full analysis, with all the charts: https://www.intotheminds.com/blog/

This episode was written by Pierre-Nicolas Schwab, founder of the market research firm IntoTheMinds.

Get our market analyses every week: https://www.intotheminds.com/blog/newsletter/inscription

#Automotive #Subscription #ConnectedCar #MarketResearch #Strategy