Dear Frannie | When Is a Franchise Actually Ready to Sell Franchises?
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Dear Frannie | When Is a Franchise Actually Ready to Sell Franchises?
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著者：
You've been selling franchises yourself — between meetings, on instinct, whenever you have time. But is that actually a process? Katherine and James take a listener's question about building a franchise development function and pull it back to the question most franchisors skip: do you have a franchisable concept in the first place?
They cover the red flags, the real cost of creating demand, what to build first, and why the long-term view is non-negotiable.
About the Hosts
Katherine LeBlanc and James Vitrano have spent a combined 40+ years in the trenches of franchising — across marketing, operations, legal, and franchise development — working with brands at every stage of growth. They've sat in the rooms where the hard calls get made, and they're not shy about sharing what they've seen work and what they've watched blow up.
Want to go deeper?
🌐 apollocmo.com
▶️ @MyPodcastHost on YouTube
🔗 linkedin.com/in/katherineleblanc
📩 katherine@apollocmo.com