Dear Frannie | My Franchise Pipeline Is Full: How Do I Build Out Without Blowing the Budget?
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Dear Frannie | My Franchise Pipeline Is Full: How Do I Build Out Without Blowing the Budget?
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You're staring at a full pipeline and want to be intentional about build-out — what should you actually be prepared for?
Katherine LeBlanc and James Vitrano sit down with Charlie Guzzetta, founding partner of Depot and former President & Chief Development Officer of BurgerFi (9 to 135 locations and public on the NASDAQ). Charlie now builds and designs kitchens for some of the hottest restaurant brands around, and he lays out how to scale without blowing your budget or your brand: why you should design a business instead of a restaurant, the three Ps of build-out (pre-planning, prototypes, post-mortem), how a "family of prototypes" keeps you flexible, and where restaurant tech is finally getting affordable for emerging brands.
A practical playbook for any franchisor heading into a growth phase.
About the hosts: Katherine LeBlanc and James Vitrano have a combined 40+ years in franchising — across marketing, operations, legal, and franchise development. Katherine is the founder of Apollo CMO, helping franchise brands grow.
Go deeper:
🌐 apollocmo.com | ▶️ @KatherineLeBlanc_Franchise on YouTube | 🔗 linkedin.com/in/katherineleblanc | 📩 katherine@apollocmo.com