Dear Frannie | How Do I Know If My Marketing Team Is Actually Working?
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Dear Frannie | How Do I Know If My Marketing Team Is Actually Working?
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You hired people to do marketing. Things are getting posted, flyers are getting made, someone's running social. But sales aren't moving — and you honestly don't know if your team is the problem or if you are.
In this episode, Katherine and James get into what franchisors actually get wrong when they build a junior marketing team without a senior leader in place. Katherine has been in the marketing seat long enough to know how this plays out — and James has been the frustrated operator on the other side of it.
They cover what coordinator-level marketers should actually own, how to measure their work without expecting the wrong things, and what it looks like when you've genuinely outgrown the setup you have.
Also in this episode: approved vendor programs — required list or franchisee's call?
Produced by My Podcast Host — the podcast platform built for franchising. Because the best franchise knowledge shouldn't stay behind closed doors.
New episodes twice a month.