Super Bowl week might be over, but the business storylines are just getting started. Matthew is joined by sports business insider and super agent Hadley Engelhardt to break down the biggest numbers and decisions coming out of Super Bowl 60 — from TV ratings and ad revenue to incentive bonuses that can reshape a quarterback’s entire market. 📌 On this episode, we cover: • Super Bowl ratings: 125M viewers and why the NFL stays “bulletproof” • Sam Darnold’s $4M in incentives — and how winning changes leverage (and the next contract) • NBC’s Super Bowl ad haul: $8M average spots, some hitting $10M, and the $800M revenue estimate • Halftime show viewership spikes and why it still drives the conversation every year • Rumors the Seahawks could be up for sale — and what a record $7–8B price tag could look like • A look ahead at the NFL calendar: franchise tag window, Combine, legal tampering, new league year, and Draft dates • Crisis management from the agent side: navigating the James Pearce Jr. situation and the contract implications • College football money & leverage: Gunnar Stockton’s Georgia deal and the portal PR game • Eligibility fights in the NCAA and scheduling trends that could kill big non-conference matchups • NBA load management vs. tanking — and what the league can (and can’t) do • WNBA CBA negotiations and where the leverage really is • Plus: a CEO “said the quiet part out loud” moment about pricing power 🎧 New episodes of Deals & Deadlines drop every Wednesday — subscribe wherever you get your podcasts, and watch the full show on the 680 The Fan YouTube channel. 00:00 Welcome to Deals & Deadlines (Super Bowl business edition) 00:44 Super Bowl 60 ratings: 125M viewers (still bulletproof) 01:56 Sam Darnold’s incentive bonuses: $4M breakdown + leverage 03:46 Why winning QBs become “forever” marketable in a city 04:58 NBC ad revenue: $8M average, $10M top end, $800M total 06:06 Halftime show numbers + in-stadium vs TV experience 07:40 Seahawks sale rumors: potential $7–8B valuation 09:00 Next Super Bowl is on Valentine’s Day + future host cities 09:22 Super Bowl host city economic impact (LA/Atlanta ahead) 10:09 NFL offseason calendar: tags, Combine, legal tampering, draft 10:46 Inside an agent’s busiest stretch (FA + draft prep) 11:48 NBC’s 16-day gauntlet: Super Bowl → Olympics → All-Star 13:20 Agent crisis management: James Pearce Jr. situation 18:06 Gunnar Stockton/UGA deal: portal leverage vs “loyalty” talk 20:41 Ole Miss eligibility fight: Trinidad Chambliss waiver push 21:52 SEC nine-game schedules + Alabama/Ohio State uncertainty 23:35 Load management vs tanking: NBA’s OKC investigation 27:24 WNBA CBA counteroffer: salary cap talks and leverage 28:49 Chipotle CEO “because we can” pricing lesson #NFL #SuperBowl #SportsBusiness #NBA #WNBA #CollegeFootball #NIL #FreeAgency #NFLDraft #DealsAndDeadlines #680TheFan

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Welcome to a new episode of Deals & Deadlines — where we break down the biggest stories in the sports business world. 🎙️ Matt Chernoff is joined by sports business insider / super agent Hadley Engelhardt to discuss: ✅ The business machine behind Super Bowl week ✅ The NFL’s projected 2026 salary cap jump (and what media revenue means for players + owners) ✅ ESPN’s major deal to acquire NFL Network and digital assets ✅ The league’s continued push into international markets ✅ College Football Playoff schedule changes for 2026–2027 (and why the calendar keeps growing) ✅ Is the Pro Bowl slowly disappearing? What replaces it in contracts? ✅ The business ripple effects of a potential LeBron James move ✅ Disney’s latest earnings — and where their real profits still come from ✅ Plus: what the Braves could do next as regional sports network uncertainty continues across MLB 📅 New episodes every Wednesday 🎧 Listen anywhere you get your podcasts 📺 Watch on the 680 The Fan YouTube channel — and don’t forget to subscribe! Chapters 00:00 Welcome to Deals & Deadlines 04:46 The business of Super Bowl week 07:47 NFL salary cap projection for 2026 10:32 International expansion + new markets 12:24 CFP schedule changes (2026–2027) 16:51 Is the Pro Bowl going away? 19:39 LeBron’s future and economic impact 24:54 ESPN buys NFL Network + NFL equity stake 26:38 Disney earnings: parks vs. media margins 29:39 Chief Kindness Officer + what’s next… #DealsAndDeadlines #SportsBusiness #NFL #SuperBowl #NFLSalaryCap #ESPN #NFLNetwork #SportsMedia #MediaRights #StreamingSports #Braves #MLB #RegionalSportsNetworks #CFP #CollegeFootballPlayoff #NBA #LeBronJames #Disney #SportsMarketing #SportsEconomy #AgentLife #BusinessOfSports #Podcast #AtlantaSports #680TheFan

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The college football season may be over, but the business of the sport is booming. Super agent Hadley Engelhardt and Matt Chernoff break down how Curt Cignetti took Indiana from the bottom of college football to a national championship — and a nearly $15 million payday. What does that kind of financial leap mean in the NIL and transfer portal era, and is Indiana’s run a blueprint or a perfect storm? The guys also dive into the College Football Playoff money machine, including sky-high ticket prices, nearly $250 million in postseason ad revenue, and what expansion to 16 teams could mean for TV networks, conferences, and fans. Plus, how academics and the transfer portal calendar may finally force real change. From there, it’s the NFL coaching carousel, where leverage, timing, and agents shape decisions — including why Atlanta moved fast to hire Kevin Stefanski. Finally, the business of baseball takes center stage with the Dodgers’ latest blockbuster: Kyle Tucker’s $240 million deal, complete with deferrals, opt-outs, and big implications for parity and the next MLB CBA. 🎧 New episodes of Deals and Deadlines drop every Wednesday on all podcast platforms 📺 Watch every episode on the 680 The Fan YouTube channel Chapters 00:00 – Intro 00:40 – Indiana title run & Curt Cignetti’s payday 02:10 – Ticket prices, demand & postseason ad revenue 06:05 – CFP expansion: 12 vs 16 vs 24 teams 08:45 – NIL, transfer portal timing & academics 15:10 – NFL coaching carousel & Kevin Stefanski hire 24:40 – Dodgers, Kyle Tucker & MLB financial imbalance #DealsAndDeadlines #SportsBusiness #CollegeFootball #NIL #TransferPortal #CFP #CollegeFootballPlayoff #NFL #CoachingCarousel #MLB #Dodgers #KyleTucker #680TheFan

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