Super Bowl week might be over, but the business storylines are just getting started. Matthew is joined by sports business insider and super agent Hadley Engelhardt to break down the biggest numbers and decisions coming out of Super Bowl 60 — from TV ratings and ad revenue to incentive bonuses that can reshape a quarterback’s entire market. 📌 On this episode, we cover: • Super Bowl ratings: 125M viewers and why the NFL stays “bulletproof” • Sam Darnold’s $4M in incentives — and how winning changes leverage (and the next contract) • NBC’s Super Bowl ad haul: $8M average spots, some hitting $10M, and the $800M revenue estimate • Halftime show viewership spikes and why it still drives the conversation every year • Rumors the Seahawks could be up for sale — and what a record $7–8B price tag could look like • A look ahead at the NFL calendar: franchise tag window, Combine, legal tampering, new league year, and Draft dates • Crisis management from the agent side: navigating the James Pearce Jr. situation and the contract implications • College football money & leverage: Gunnar Stockton’s Georgia deal and the portal PR game • Eligibility fights in the NCAA and scheduling trends that could kill big non-conference matchups • NBA load management vs. tanking — and what the league can (and can’t) do • WNBA CBA negotiations and where the leverage really is • Plus: a CEO “said the quiet part out loud” moment about pricing power 🎧 New episodes of Deals & Deadlines drop every Wednesday — subscribe wherever you get your podcasts, and watch the full show on the 680 The Fan YouTube channel. 00:00 Welcome to Deals & Deadlines (Super Bowl business edition) 00:44 Super Bowl 60 ratings: 125M viewers (still bulletproof) 01:56 Sam Darnold’s incentive bonuses: $4M breakdown + leverage 03:46 Why winning QBs become “forever” marketable in a city 04:58 NBC ad revenue: $8M average, $10M top end, $800M total 06:06 Halftime show numbers + in-stadium vs TV experience 07:40 Seahawks sale rumors: potential $7–8B valuation 09:00 Next Super Bowl is on Valentine’s Day + future host cities 09:22 Super Bowl host city economic impact (LA/Atlanta ahead) 10:09 NFL offseason calendar: tags, Combine, legal tampering, draft 10:46 Inside an agent’s busiest stretch (FA + draft prep) 11:48 NBC’s 16-day gauntlet: Super Bowl → Olympics → All-Star 13:20 Agent crisis management: James Pearce Jr. situation 18:06 Gunnar Stockton/UGA deal: portal leverage vs “loyalty” talk 20:41 Ole Miss eligibility fight: Trinidad Chambliss waiver push 21:52 SEC nine-game schedules + Alabama/Ohio State uncertainty 23:35 Load management vs tanking: NBA’s OKC investigation 27:24 WNBA CBA counteroffer: salary cap talks and leverage 28:49 Chipotle CEO “because we can” pricing lesson #NFL #SuperBowl #SportsBusiness #NBA #WNBA #CollegeFootball #NIL #FreeAgency #NFLDraft #DealsAndDeadlines #680TheFan

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