This is an incredibly inspiring and powerful conversation with the remarkable car dealer, Mario Murgado. Mario's journey from arriving in this country with nothing to now owning and operating 26 successful dealerships is a testament to the power of hard work, dedication, and leadership.

Mario shares his insights on the fundamentals of a wildly successful leader, he emphasizes that the enemy of great is settling for good enough. According to him, people are only as great as the leaders guiding them. Mario reveals three key rules that serve as guiding principles in his leadership philosophy.

One of Mario's impactful initiatives is the General Managers Summit, where he brings together partners, GMs, and controllers to foster a culture of excellence. By prioritizing first-class service and demonstrating it at these meetings, Mario instills a sense of camaraderie, confidence, and trust among his team. He allocates 16 days a year for team-building activities to promote diversity in his stores and strengthen the bond within his team.

Mario's mantra of giving a hundred percent every day extends to how he approaches team member growth. Many individuals have risen from entry-level positions to leadership roles under his mentorship, showcasing his commitment to investing in people.

Throughout the episode, Mario delves into his operational strategies, leadership style, and the importance of building a winning team. He candidly discusses his mindset, decision-making process, and the necessity of adapting quickly in the competitive business landscape.

By sharing personal anecdotes of commitment, sacrifices, and investments, Mario illustrates what it takes to achieve one's aspirations. He provides actionable insights that listeners can implement to forge successful careers and businesses of their own.

Tune in to this episode as Mario Morado offers invaluable advice on leadership, growth, and seizing opportunities to reach new heights in both business and life.

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

Series - Part 3

Previously I recorded an episode on 10-minute training which was well received by many of you! This is the next part! What will you train on? What topics will you cover? Often topics are reactive to problem situations going on during the sales process or a heat case. All good and I challenge you to explore other ways to teach your team new skills. Even if you aren't a manager and you are reaching to that next level, you can do these activities with self.

Think about where he majority of traffic that comes into the store comes from? Most would say inbound calls and internet leads.

Tools that reinforce your training meetings: Flip chart paper with sticky backs, recorded calls, handouts i.e. process steps, goals, worksheets, colored markers, motivational video clips (YouTube), visual aids, beach ball for objections, gamification i.e.Kahoot subscription, CRM, sales process videos, gif's and meme's, ChatGPT, books, sales paperwork write-ups...

Contests are also a great way to end your meeting to launch your next meeting. This inspires everyone and inspires creativity while competing to win with user rated winners!

Challenges and activities in teams creates a safer environment to learn. Learn activities in this episode to implement.

Small prizes also help encourage fun while learning.

Think about building trust and confidence from your team members. You want to do these things to encourage dynamic learning and strengthens camaraderie. Get your team members sharing their experiences and get everyone talking solutions! Peer to peer learning is so 2024!

Have a speaker come in or Zoom in to boost variety in your meetings!

I also talk about leveraging books - audio or hardcover that will foster continuous learning practices!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Sales Series Part 2

🔥 Sales Series for Dealership Teams 🔥

In today's fast-paced business world, lengthy meetings can drain productivity and hinder progress. In this episode, we dive into strategies for managers to revolutionize team training by condensing it into short, impactful sessions. Say goodbye to hour-long meetings and hello to efficient, engaging training that drives results!

I introduce the concept of leveraging short teachable moments during team gatherings to make meetings both enjoyable and informative while enhancing skill development. By identifying and utilizing the strengths of each manager, a foundation is laid for building a championship team where expertise is shared and celebrated.

Discover practical tips on how managers can incorporate various training activities, such as role-playing exercises, to boost engagement and create a dynamic learning environment within their sales teams. Learn how to make learning fun while driving better results and fostering a culture of continuous improvement.

To help streamline your training sessions, I offer a valuable worksheet for organizing time-efficient meetings. Reach out to jennifer@edealersolution.com to get your hands on this resource and kickstart your journey towards more effective team training.

Throughout the episode, I walk you through each step of the process, providing real-world examples and demonstrating how to implement these techniques seamlessly. By focusing on simplicity and relevance, managers will be empowered to conduct their first efficient meeting with confidence and impact.

Tune in to this episode for actionable insights, practical strategies, and a fresh perspective on transforming team training into a dynamic and results-driven experience. Get ready to elevate your leadership skills and unleash the full potential of your team!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

Sales Series Part 1

🛑 I will be holding an in-person sales workshop on setting appointments on May 15, 2024. Find out more information and register - https://bit.ly/3Jmw9Or

Listen in as I tackle a few aspects important to leverage into your sales process when you are setting appointments! Get inspired to atteend my workshop! 🚘💰

Learn how to steer conversations effectively to build rapport and prevent hijacks, creating the space needed to become a trusted solution provider.

Discover the importance of recognizing and leveraging loyalty to tailor personalized approaches that resonate with clients.

Master the art of getting buyers to open up and share their needs through strategic questioning, enabling you to guide the sales process towards successful appointments.

✅ Active Listening: Utilize active listening to understand buyer preferences and pain points, allowing you to tailor your approach effectively.

✅ Lead Conversations: Employ loaded questions to steer conversations and redirect when necessary, driving the sales process towards securing appointments.

✅ Benefits of an Appointment: Present the benefits of appointments strategically to increase the likelihood of buyer agreement, enhancing conversion rates with a well-crafted conversation.

Tune in to explore these powerful strategies that will elevate your appointment setting skills and increase your success in converting leads into loyal customers. Don't miss out on the opportunity to transform your approach and achieve remarkable results in your appointment setting endeavors!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Tim Smith, the dynamic General Manager of Volz Auto Group in New York, chats with me about the world of sales call analysis and its transformative impact on sales performance. Tim shares his expertise on utilizing recorded calls as a tool for accountability, evaluation, and continuous improvement within his sales team. 2024 Vibes and you have to be careful when leveraging with your teams!

Tim reveals his process of reviewing recorded sales calls via CallRevu system to hold his team accountable and assess the effectiveness of their customer interactions. Through the use of call transcripts, looking for key words and constructive feedback, Tim illustrates how he identifies areas for improvement, addresses discrepancies, and ultimately enhances the performance of his sales force.

Tim sheds light on the evolution of his sales call analysis approach over the years, emphasizing the importance of continuous learning, adaptive strategies, and the cultivation of a culture of improvement within the sales team. Discover how his commitment to leveraging call analysis as a strategic tool has led to enhanced sales strategies and a more dynamic, customer-centric sales environment at Volz Auto Group.

Listen to this informative episode with Tim Smith and I on the power of call analysis in driving sales excellence and fostering a culture of continuous improvement within the automotive industry!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

Sales Series E4

This is a compelling episode for dealership managers and those looking to improve their personal sales numbers. The pivotal role of TO’s in the call handling sales process is broken.

Manager TO’s and involvement on calls is crucial for maximizing sales opportunities, boosting customer loyalty, enhancing bottom line and CSI.

Many sales managers tend to concentrate on showroom traffic when a salesperson encounters challenges or needs assistance in closing a deal. However, with the majority of customers engaging over phone calls today, the absence of manager involvement during these critical interactions can lead to missed opportunities and lost deals.

Don’t you worry - you know your Sales BFF here has your back! 😉

Learn strategies and best practices for effectively implementing TO’s in sales calls to streamline the process and ensure timely intervention. Understand why TO’s is essential for driving sales success, improving efficiency, fostering accountability, and tracking performance within the sales team.

In this episode, I emphasize the vital role of manager TO’s in modern sales environments, highlighting how their involvement leads to increased sales, revenue, and overall dealership success.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability