In this episode of Marketing Spotlight, host Alison Ver Halen talks with Andrew Gottlieb, CEO and founder of No Typical Moments, a digital marketing agency serving e-learning organizations and B2B tech companies. Andrew shares how a winding path through Wall Street internships and political campaigns led him to marketing — and how door-to-door canvassing taught him lessons about permission-based marketing that still shape his work today.

The conversation covers the origin of "No Typical Moments" (pulled from a line in Dan Millman's Way of the Peaceful Warrior), Andrew's early entrepreneurial instincts, and the deal-making energy that still drives him 13 years into running his agency. Alison and Andrew also dig deep into AI's growing role in marketing — from AI video tools cutting a 7-10-hour content workflow down to under an hour, to the ongoing question of whether AI agents could someday threaten the agency model itself. They close with a candid discussion of why cheap creative work often costs more in the long run, and what actually separates good AI-assisted content from the flood of generic output.

In this episode:

• How a chain email about a podcast in 2011 sparked Andrew's interest in marketing
• What door-to-door political canvassing taught him about permission-based marketing
• The story behind the name "No Typical Moments"
• His biggest entrepreneurial near miss (almost booking Wiz Khalifa for a college show)
• What he loves — and doesn't love — about running an agency
• Where AI is genuinely changing marketing workflows, and where human strategy still wins
• Why the cheapest creative option often isn't the cheapest in the end

Connect with Andrew: notypicalmoments.com | LinkedIn: Andrew Gottlieb

Connect with Alison: avwritingservices.com | LinkedIn: Alison Ver Halen

About Andrew

Andrew Gottlieb is the Founder & CEO at No Typical Moments (NTM), a highly specialized digital marketing agency that works exclusively with purpose-driven and social impact focused businesses to collectively advance humanity as a California Benefit Corporation. Our talented team members are passionate about issues like climate change, personal development, gender equality and animal welfare among others. When Andrew isn’t working, he enjoys hiking, running, playing soccer and tennis, practicing Muay-Thai and watching the Pittsburgh Steelers.