De Beers Cuts, Tightening Supply and the Battle for the Consumer
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In Episode 4 of The Diamond Dudes, Rob Bates, Edahn Golan, and Avi Krawitz unpack significant developments in the diamond industry, from De Beers' latest sight price adjustments and major cuts to its sightholder list, to what those changes reveal about the company's long-term strategy.
The conversation explores the implications of global diamond production falling below 100 million carats for the first time, the evolving competitive dynamic between natural and lab-grown diamonds, shifting retail economics, and how jewelers can position both products in an increasingly polarized market.
Along the way, the Dudes debate the future of the De Beers brand, examine changing consumer buying behavior, discuss why old mine cuts are suddenly surging in popularity, and look ahead to the key issues shaping the industry in the months ahead.
Chapters
00:00 Introduction
01:06 De Beers pricing strategies and market adjustments
07:24 Impact of sightholder cuts on the diamond industry
10:13 De Beers’ retail and branding challenges
21:09 Global diamond production trends and future outlook
26:23 The future of diamond mining
29:17 Lab-grown vs natural diamonds
33:03 Retail dynamics and pricing strategies
39:41 Social implications of engagement ring pricing
42:31 Emerging trends in the diamond market
Want to collaborate? Contact The Diamond Dudes: diamonddudespodcast@gmail.com
About the Dudes
Rob Bates is the founder of The Jewelry Wire, a daily newsletter covering news and developments across the jewelry industry. He has spent more than 35 years reporting on the diamond and jewelry trade, including senior roles at JCK and Rapaport. He launched The Jewelry Wire as an independent platform for timely news and analysis. He is also the author of several mystery novels. Visit: www.thejewelrywire.com and www.robbatesauthor.com
Edahn Golan is the founder of Edahn Golan Diamond Research & Data, providing research, analysis and consulting services to the global diamond industry. He is also co-managing partner of Tenoris, a data analytics company serving the diamond, jewelry and financial sectors. He has been researching and writing about the industry since 2001, including many years at Idex Online. Visit: www.edahngolan.com and www.tenoris.bi
Avi Krawitz is the founder and publisher of The Diamond Press, delivering insight and analysis on the global diamond and jewelry market. He brings nearly 20 years of experience covering the industry as a journalist and analyst, including a senior role at Rapaport. He also authors the Pressing Matters executive memo and hosts Diamond Debates, a LinkedIn Live series featuring industry leaders discussing the sector’s most pressing issues. Visit: www.thediamondpress.com