『Day Zero Podcast』のカバーアート

Day Zero Podcast

Day Zero Podcast

著者： Day Zero
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Day Zero is a podcast on video games featuring Rahul Majumdar and Rishi Alwani breaking down the bytes and bits behind the decisions that make and break the world's greatest entertainment industry.

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  • Sony Kills Discs, GTA 6 Paywalls & Ghost Recon’s Surprise 4K Update

    Sony Kills Discs, GTA 6 Paywalls & Ghost Recon’s Surprise 4K Update
    2026/08/15
    This week’s Day Zero episode focusses on GTA 6’s marketing (or lack thereof) which includes locking up specific marketing assets like its gameplay trailer behind the paywall that is Netflix (for about six hours) as well as Sony’s ongoing attempts to kill video game culture by killing physical media.Along with this we also discuss Ubisoft’s surprise update to Ghost Recon Wildlands which adds 60fps and 4K for current generation consoles, new story missions, and the return of fan favourites like the Predator mission. While Ubisoft’s preservation practices are dodgy at best what with recent games not shipping in their entirety on disc, we really can’t grudge the support it gives to some of its IPs like Ghost Recon, making us wish some other publishers would follow suit. Such as Xbox.Yes, we dive deep into the Frankensteined remake that is Halo Campaign Evolved and come back believing there’s more than just a little AI used to bring some of it to life, particularly its newer elements like the prequel mission cut-scenes. Finally we talk about what we’re playing and what you should wishlist this week, namely Ringwyrm and Thimbleweed Park 2. Timestamps as follows:* 00:00:03: Introduction to episode 36 and the hosts, Rishi Alwani and Rahul Majumdar.* 00:00:33: Sony’s “war on disc” and updates from the latest PlayStation investor call regarding digital-only trends.* 00:01:11: Local news regarding the difficulty of purchasing PlayStation gift cards in India.* 00:01:51: Ongoing PS5 hardware shortages in India and significant price hikes for both disc and digital editions,.* 00:02:36: Deep dive into the Ghost Recon Wildlands surprise update, including its 4K/60fps support for current-gen consoles,.* 00:05:27: Discussion of specific restored content in the update, such as the Predator mission.* 00:07:32: Analysis of how different publishers, like Ubisoft and Square Enix, handle post-launch support and live service models,,.* 00:11:43: Analysis of the Take-Two earnings call and CEO Strauss Zelnick’s recent comments.* 00:12:13: Critique of the decision to paywall GTA 6 marketing assets on Netflix for six hours before their YouTube release,.* 00:13:36: Strauss Zelnick’s predictions on the future of streaming and claims of low-latency “commercial streaming” arriving in three years,.* 00:15:53: The push for cloud gaming from various companies, including Netflix’s new mobile controller app,.* 00:17:36: Discussion on GTA Online’s massive revenue and expectations for the GTA 6 marketing playbook,.* 00:20:56: Rumours of a “one and done” limited physical release for GTA 6.* 00:22:31: The realities of game streaming, noting that GeForce Now is the only service currently seen as getting it right.* 00:25:22: “What to wishlist this week” segment, featuring Thimbleweed Park 2 and Ringwyrm.* 00:26:54: “What have you been playing this week” segment begins.* 00:26:56: Extensive critique of Halo Campaign Evolved, specifically regarding its art direction and “uncanny” cutscenes.* 00:35:48: Discussion of reported development troubles at Halo Studios (formerly 343 Industries) and their reliance on contract workers.* 00:40:42: Brief impressions of Genshin Impact and its combat system,.* 00:41:09: First impressions of Beast of Reincarnation, described as a mechanically fine but “soulless” title.* 00:45:34: Outro, social media handles, and sign-off.Welcome to Day Zero, the podcast that breaks down the bits and bytes behind the decisions that shape the world’s greatest entertainment medium — video games.Have a request? Hot take? Insider tip? Reach us at the handles mentioned below:* Twitter/X - @rishialwani* Threads - @rishi.alwani* Instagram - @rishi.alwani* Twitter/X - @darthrahul* Threads - @darthrahul* Instagram - @darthrahul This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit dayzeromedia.substack.com
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    46 分
  • Beyond Vanity Metrics: How to Scale Influencer Operations for Real Gaming ROI

    Beyond Vanity Metrics: How to Scale Influencer Operations for Real Gaming ROI
    2026/08/03
    With gaming audiences increasingly sceptical of anything that looks remotely like a paid plug, game makers have to consider other options to get their message across. And this has resulted in influencers and content creators being a critical part of any modern video game’s launch campaign (or resurgence).For this special episode we roped in Rohin Bhaumik, co-founder of Aftermath to make sense of it all. Known as the Indian games industry’s Ari Gold, he explains what works and what doesn’t when it comes to influencers being a part of a video game’s marketing plan.From success stories to manufactured consent and why a degree of transparency matters more than you think, we got you covered.Aside from this, we also talk about what to expect from Gears of War: E-Day when it hits Xbox Series consoles and PC later this year. Time stamps as follows.Podcast Introduction and PlayStation’s War on Gaming* 00:00:03: Introduction to episode 35 and the guests.* 00:00:52: Housekeeping: PlayStation’s “War on Physical Discs” and the #PSBlackout community movement scheduled for the last week of August.* 00:01:23: Discussion on recent PSN and Xbox Live downtime and the industry’s readiness for a digital future.Guest Background: Rohin Bhaumik* 00:01:53: Rohin explains his history, starting as a first-generation Indian PC gaming creator in 2015-16.* 00:02:41: His tenure at Garena, where he managed the live-streaming platform Booyah and worked with 200–300 influencers.* 00:03:19: The transition to co-founding Aftermath and his current role in business development and partnerships.Influencer Operations and Marketing Strategy* 00:03:43: The challenges of scaling influencer management from a few individuals to hundreds on a platform level.* 00:05:40: Why brands integrate influencer marketing for specific target audience recall.* 00:07:54: Success stories in PC and indie publishing and the importance of due diligence.* 00:10:03: Measuring tangible sales and ROI versus “vanity metrics” like views.* 00:13:39: Identifying and managing the problem of bots and manufactured consent in influencer data.* 00:14:55: The strategy of nurturing micro-influencers as they grow into larger creators.* 00:16:08: The algorithmic and operational difficulties creators face when switching genres (e.g., mobile to PC or Battle Royale to RPGs).* 00:20:14: Discussion on transparency and ethics, including the use of #ad and following ASCI guidelines.* 00:23:15: Examples of effective ad integration from creators like Big Boss and SkillUp.Game Wishlists and Recent Plays* 00:23:45: Recommendation for Sketchy Fables, described as “hand-drawn Skyrim”.* 00:24:41: Recommendation for the classic stealth game Thief Gold on GOG.* 00:25:11: Ruwin discusses playing the Halo: Combat Evolved campaign and the high cost of modern games.Deep Dive: Gears of War: E-Day* 00:26:21: Rahul’s impressions of the Gears of War: E-Day multiplayer preview.* 00:27:02: Details on the map (Kelowna) and the Horde Siege extraction-style mode.* 00:28:40: Significant movement changes, including a manual jump button, sliding, and increased fluidity compared to previous titles.* 00:30:45: Technical performance on PC (RTX 5070) and optimization observations.* 00:32:31: Discussion on weapons, specifically the origin of the chainsaw lancer.* 00:41:21: Flexible weapon mechanics, such as the ability to cancel reloads for shotguns.* 00:43:24: The history of the Gears of War franchise in India, including past celebrity launch events.Ubisoft and Immortals Fenyx Rising* 00:34:12: Rahul discusses Immortals Fenyx Rising (formerly Gods and Monsters).* 00:35:16: Comparing Immortals to Assassin’s Creed Odyssey and discussing its quirky, fourth-wall-breaking tone.* 00:36:28: Gameplay mechanics, including stamina meters and world structure.* 00:38:38: A debate on whether Odyssey should have been branded as an Assassin’s Creed title.The Future of Halo* 00:45:32: Rishi’s experience with the Halo: Combat Evolved “remix,” including thoughts on the sprint toggle and broken checkpoint system.* 00:47:25: Critique of the writing quality in the new prequel missions.* 00:48:32: Rumours and “ping-ponging” reports regarding Halo 7, remakes of 2 and 3, and the status of Project Ekur.Closing* 00:50:42: Final thoughts on physical media and where to find the hosts and guests on social media.Welcome to Day Zero. This is a podcast about video games breaking down the bytes and bits behind the decisions that make and break the world’s greatest entertainment industry. Have a request? Hot take? Insider tip? Reach us at the handles mentioned below:* Linkedin - Rohin Bhaumik* Twitter/X - @RishiAlwani* Threads - @rishi.alwani* Instagram - @rishi.alwani* Twitter/X - @darthrahul* Threads - @darthrahul* Instagram - @darthrahul This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit dayzeromedia.substack.com
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    51 分
  • Assassin's Creed Black Flag Resynced Smashes Sales: What's Next for Ubisoft?

    Assassin's Creed Black Flag Resynced Smashes Sales: What's Next for Ubisoft?
    2026/07/23
    Assassin’s Creed Black Flag Resynced sold over three million units in a week. In this episode of the Day Zero podcast, we discuss what this means for Ubisoft and how it could signal a resurgence of the historical murder ‘em up franchise. From what to expect from upcoming games like Assassin’s Creed Hexe, Invictus, and Jade to how the power fantasy-fuelled gameplay of Black Flag Resynced could be the new playbook for the franchise that’s celebrating 20 years next year.Along with this, we also bring attention to PlayStation’s war on physical media which resulted in indie game developers being caught in the crossfire. With that in mind do wishlist Teeto and The Mound: Omen of Cthulhu.Time stamps and show notes as follows.Introduction* 00:00:03: Podcast Introduction: Rishi Alwani introduces episode 34 with co-host Rahul Majumdar along with what to expect.* 00:00:27: PlayStation’s “War on Discs”: Discussion on the petition (over 300K signatures) against Sony’s move away from physical media and the resulting “collateral damage” for indie developers.* 00:01:53: Xbox Rumours: Mentions of “Project Helix” potentially shipping with a disc drive and Asha Sharma’s leadership at Xbox.* 00:02:44: Indie Spotlights: Brief mentions of The Mound: Omen of Cthulhu and the 3D action platformer Teeto.Deep Dive: Assassin’s Creed Franchise* 00:03:36: Black Flag Resynced Reception: Rahul discusses the positive critical and fan reception, patches, and how it is outpacing previous entries.* 00:04:13: Sales Comparisons: Comparing Resynced to Shadows (5.7 million by July) and Mirage (5 million players).* 00:04:41: Players vs. Sales: A breakdown of how Ubisoft reports numbers across platforms versus subscription services like Ubisoft Plus.* 00:05:30: Success Factors: Why Resynced is working—lower price point, nostalgia for the PS3/PS4 transition era, and a “pairing back” of the “bloated” scale seen in Valhalla.* 00:06:58: Franchise History: A retrospective on the yearly release cadence from 2007 to 2015.* 00:07:53: The Shift to RPGs: How Origins, Odyssey, and Valhalla changed the series and the division of work between Ubisoft Montreal, Quebec, and Bordeaux.* 00:09:52: Ubisoft Business Realities: Discussion on plummeting stock prices, the partnership with Tencent, and the creation of Vantage Studios to handle the franchise.* 00:12:54: Future Titles (Hexe and Jade): Speculation on Codename Hexe (set in Germany) and the silence surrounding the mobile title Assassin’s Creed Jade.* 00:13:55: 20th Anniversary Rumours: Potential for a remaster of the original Assassin’s Creed Codename Stardust in 2027.* 00:15:02: Assassin’s Creed Hexe Details: Discussion on the new creative director, Jean Guesdon, and rumours of a more focused, linear story with supernatural elements.* 00:18:11: Modern Day Narrative: How the Animus platform might handle the present-day story, including potential links to Ezio and the 2090s time period.* 00:21:27: Assassin’s Creed Invictus: Discussion on the upcoming multiplayer title and its departure from the social stealth of Brotherhood.* 00:23:40: AAA Strategy Trends: Comparing Ubisoft’s “remake and mainline” strategy to Capcom (Resident Evil), Konami (Metal Gear Solid), and EA (Dead Space).“What Are You Playing?” Segment and Outro* 00:25:33: Rahul’s Pick: The Life and Suffering of Sir Brante, a narrative-driven hardcore RPG.* 00:26:14: Rishi’s Review: Final thoughts on Black Flag Resynced—praising the lack of bloat but criticizing the “procedural cutscenes”.* 00:27:19: Anticipated Titles: Rishi discusses his personal connection to the Halo franchise and his preparation for Halo: Campaign Evolved.* 00:28:07: Closing: Social media handles and sign-offThis is Day Zero. The podcast breaks down the bits and bytes behind the decisions that shape the world’s greatest entertainment medium — video games.Have a request? Hot take? Insider tip? Reach us at the handles mentioned below:* Twitter/X - @rishialwani* Threads - @rishi.alwani* Instagram - @rishi.alwani* Twitter/X - @darthrahul* Threads - @darthrahul* Instagram - @darthrahul This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit dayzeromedia.substack.com
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    28 分
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