Darren Cuming
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Darren Cuming
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What happens when a wind developer helps power an island’s biggest music festival?
Music festivals are facing a perfect storm: a cost-of-living crisis affecting ticket sales, rising artist fees and production costs, increasing transport and hire bills, and pressure on public funding and grants.
With the financial squeeze getting tighter, sponsorship is becoming more important than ever. But what does the sponsor get out of it - and can a commercial partnership genuinely benefit both sides?
In the first episode of Series 2, Good Stuff in Between host Shaun Milne talks to Darren Cuming, Director at Lewis Wind Power, about the company’s long-term partnership with HebCelt Festival in Stornoway.
They discuss how the relationship came about, what it looks like in practice, and why a wind developer chose to help power music and culture on an island.
A conversation about sponsorship, sustainability, community - and finding the good stuff in between.
Show Notes
HebCelt Festival
Lewis Wind Power
Find us on Instagram @GoodStuffInBetween
In association with Skog Media Associates
Good Stories. Told Well.