Dark Social Marketing: The $60 Billion Attribution Gap Marketers Can’t See - EP 048
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Dark Social Marketing: The $60 Billion Attribution Gap Marketers Can’t See - EP 048
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Why can your best customers remember the recommendation, but not the ad that started it? Matthew and Chris investigate the $60 billion attribution gap created by private messages, social platforms, podcasts, and AI tools.
They also unpack Wendy’s appointment of former McDonald’s CMO Tariq Hassan, the rise of creators moving into strategic marketing roles, and Liquid Death, Garage Beer, and Jason Kelce’s unforgettable campaign asking America to pledge its urine for AI data-center cooling. They then turn practical, with advice on measuring brand awareness, avoiding spam in private communities, and making better decisions when the dashboard can’t show the whole customer journey.
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Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net