Beth Bradley grew Dance Without Limits from 30 students in one room to the largest dance studio by student volume in the Upstate of South Carolina, without a paid advertising budget. Using a Google 3-Pack strategy, community press, guerrilla marketing, and a coaching partnership that helped her stop being the best teacher and start being the CEO, she built a studio with 800-plus students, two locations in Greenville and Simpsonville, 19 employees, and 110 weekly classes.

In 2026, Beth was named the SC Women in Business Award winner, featured in Greenville Business Magazine, and is a past Business Resilience Award winner from the Greenville Chamber for keeping the studio alive through COVID.

SC Women in Business Award 2026:

https://www.greenvillebusinessmag.com/stories/2026-sc-women-in-business-awards-98,42525

In this episode, Alan Melton, who has coached Beth for 8 years, reveals the marketing strategies behind her growth: the Google 3-Pack strategy that replaced paid ads, the press releases that brought a TV news crew to her door, and how learning to delegate freed her to grow the business.

What you'll hear:

Why the dance industry said her non-competitive model couldn't work

The Google 3-Pack strategy that drove enrollment without a paid ad budget

COVID: from 350 students to 99, and the rebuild to 800-plus

Where Alan places Beth on his 7 Stages to Business Freedom framework

If you've grown through word of mouth but haven't cracked the code on marketing, Beth's story is a masterclass in low-budget, high-impact growth.

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ABOUT ALAN MELTON & SMALL BUSINESS COACH ASSOCIATES

Alan Melton is the founder of Small Business Coach Associates. He's coached 1,100+ business owners on marketing, sales systems, and operational clarity.

Credentials: Inc. 500 founder (#422) | SBA Small Business Person of the Year, 1994 | Florida Governor's Sterling Award, 1999 | #1 Small Business Coach, Life Coach Magazine 2026

Free strategy session: smallbusinesscoach.org | Subscribe for new episodes.

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ABOUT BEYOND THE OWNER'S TRAP

Real small business owners on what it takes to grow. Hosted by Alan Melton.

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CONNECT WITH BETH BRADLEY

dancewithoutlimits.co

Facebook: Dance Without Limits | Instagram: @danceNolimits

Greenville, SC and Simpsonville, SC

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CONNECT WITH ALAN MELTON

smallbusinesscoach.org

LinkedIn: Alan Melton | YouTube: Beyond the Owner's Trap

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TIMESTAMPS

0:00 Intro
3:03 Meet Beth
16:00 Google 3-Pack strategy

18:01 COVID hits
21:02 350 to 99 students
31:57 Chaos to freedom

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#DanceWithoutLimits #SmallBusinessMarketing #WomenInBusiness #BeyondTheOwnersTrap #SmallBusinessCoach