Most dance studio owners think they have a lead problem.

They don’t.

They have a follow-up and confidence problem.

In this episode of Dance Studio Advertising, Bryce Conlan breaks down why studios converting at 20% believe their marketing is failing—while studios converting at 60–70% are simply better at asking for the sale.

You’ll learn:

1. Why word-of-mouth leads convert at 70–90%
2. Why ad leads should still close at 40–70%
3. The “Praise. Vision. Ask.” enrollment framework
4. How silence increases conversions
5. The follow-up cadence that keeps you top-of-mind for months (even a year)

If parents are walking out after great trial classes, it’s not the economy. It’s the enrollment conversation.

There is revenue sitting in your CRM right now.

This episode will show you how to unlock it.

Follow + review the show if this shifts your thinking.

Most dance studio owners don’t struggle with passion.

They struggle with profit.

In this episode, I sit down with Hillary Parnell, founder of Dance Photo Pro and owner of one of North Carolina’s largest studios (1,100+ students), to talk about a revenue opportunity hiding in plain sight: bringing dance class photography in-house.

We unpack the real issue creative entrepreneurs face — the “money story” that makes profit feel uncomfortable — and why that mindset is costing studio owners thousands.

Hillary shares how studios are generating $5,000–$8,000 per 100 students from picture day alone — often $10K+ right before summer cash flow dips.

If you’ve ever felt frustrated watching vendors walk away with revenue you helped create, this episode will challenge your thinking and show you a smarter way.

This is about more than photos.

It’s about ownership, leverage, and building a studio that actually pays you.

Follow + review the show if this sparked something. 🎧

Recital season isn’t your business.

But treating it like it is might be the most expensive mistake you make all year.

Every spring, dance studio owners hit pause on enrollment. They stop taking new students. They focus on costumes, competition, venues—and unknowingly create a 6-month revenue gap that shrinks summer and weakens fall enrollment.

In this episode, Bryce Conlan breaks down why recital season should serve your business—not stall it—and how mid-season enrollment can become your biggest competitive advantage.

You’ll discover:

• Why saying “no” now hurts summer cash flow

• How to outgrow competitors who stop enrolling

• Simple ways to add students without disrupting recital prep

• The strategic power of mini-sessions and non-recital tracks

This isn’t about hustle. It’s about leverage.

If you want stronger summer revenue, bigger fall enrollment, and a studio that feels alive year-round, this conversation matters.

Follow + review the show to help more studio owners grow smarter. 🎧

What if your biggest enrollment season wasn’t September — but January?

In this episode, Angie Craft shares how her studio added 50 students in just a few weeks — even after 19 drops in December. You’ll learn how she turned open houses into high-converting machines, used word-of-mouth as a strategic asset, and created a culture so strong that waitlists became her norm.

Angie doesn’t just reveal tactics — she breaks down the mindset and infrastructure needed to handle fast growth without burnout. From retargeting old leads to onboarding 35 new families mid-season, this is the real behind-the-scenes of a modern studio success story.

→ Follow + review the show to unlock more real-world growth insights from top-performing studios.

What if the very tools you’re relying on to grow your dance studio… are holding you back?

In this episode, we go behind the scenes with key software vendors in the dance studio space. From CRM and point-of-sale systems to scheduling tools and communication platforms — we unpack the decisions that can either streamline your studio’s growth or silently sabotage it.

You’ll hear unfiltered insights, tough questions, and honest discussions about what’s working, what’s not, and what studio owners really need to know before signing a contract.

If you've ever felt confused by tech options, burned by poor support, or overwhelmed by systems that promised more than they delivered — this episode is for you.

Follow + review the show if you’re serious about building a high-performance, low-stress studio that scales.

Studio owners — this episode is a goldmine.

Recorded live at SOU in San Diego, Bryce interviews key vendors shaping the future of dance studios — from Jackrabbit’s Amber Smith to the minds behind Enrollio, Ludus, and the new ICDR system.

Discover:

1. Why shorter sessions are no longer a trend, but the new norm
2. How to stop leaking leads with better automation (without losing the human touch)
3. The hidden ROI of SMS over email
4. Revenue secrets inside recital ticketing & event merchandising
5. Why child data security is becoming non-negotiable — and how the ICDR is leading the charge

This isn’t theory — it’s real-world insight from companies serving thousands of studios.

→ Follow + review the show to stay ahead of the curve.

What does it really take to grow a studio from 750 to nearly 1,000 students—and sustain it?

In this episode, Bryce Conlan sits down with two remarkable studio owners live at SOU to uncover the exact strategies that led to massive growth, resilience, and long-term impact.

You’ll hear how Shayna leveraged niche programs and media exposure to grow over 33%, and how Mandy Moore doubled down on culture and staffing to rebuild post-pandemic. This is a rare behind-the-scenes look at what’s actually working in studios today—from toddler programs to team leadership to legacy-building.

Whether you’re scaling or just trying to stay afloat, you’ll walk away with fresh clarity and actionable insight.

🎧 Follow + review the show to catch future episodes!

Tired of the hard-sell chaos at dance conferences? So are we.

In this bold new episode, we're flipping the script at Studio Owner University. No booths. No pitches. Just real conversations with real studio owners—captured live, right outside the general session doors.

Instead of pushing products, we're pulling out truth. What’s working? What’s not? What’s keeping studio owners going in today’s landscape?

If you or someone you know is attending SOU, this is your invitation to step into the DMM Podcast Lounge and share your story. Because the most powerful lessons don’t come from vendors—they come from peers in the trenches.

🎤 This is more than a podcast—it’s a movement.

🎧 Follow + review the show to amplify the voices that matter.