Your front desk isn’t just answering phones—they’re shaping your studio’s future revenue. In this episode, Bryce Conlan reveals the hidden cost of being “nice” and why your admin team needs to think like salespeople. You’ll learn how to reframe every parent inquiry into a guided journey toward enrollment, decode the real questions behind common objections, and shift your language to build trust and belief—not just share info. Whether you're battling first-impression drop-offs or unsure how to train your front desk to close more trials, this episode gives you the mindset and method to turn polite conversations into powerful conversions.

Follow + review the show if you're ready to build a front desk that actually drives enrollment.

Most dance studios want full classes—but few invest like they mean it. In this data-backed episode, we reveal what the latest industry surveys say about enrollment struggles and why most studio owners are stuck in a cycle of low marketing spend and stagnant growth.

You’ll discover the real reason “marketing doesn’t work,” why word of mouth isn’t a strategy, and how courageous choices—not perfect conditions—drive expansion. We also share real-world case studies, including one studio that doubled its students in just 60 days.

If enrollment is your biggest challenge, this episode delivers the clarity and roadmap you need to turn things around—fast.

🎯 Follow + review the show if you're serious about growth.

Fall enrollment doesn’t start in September—it starts NOW. ❗

In this tactical episode of Dance Studio Advertising, we reveal the exact FOUR systems that top-performing studio owners are dialing in TODAY to dominate fall enrollment while others are coasting through summer. Whether you're exhausted from recital season or tempted to “take it easy,” this episode is your blueprint for turning the slow season into a growth engine.

✅ Get clarity on your fall offer

✅ Master lead capture beyond “word of mouth”

✅ Build follow-up systems that convert fast

✅ Sell with confidence—even if you hate “selling”

PLUS: Learn how to reactivate old leads, avoid the discount trap, and use bonuses instead to fill your classes faster.

🔥 This episode is packed with real talk, tested scripts, and no-fluff strategy.

👉 LISTEN NOW and transform your “slow season” into the launchpad for your best fall ever.

Follow the podcast to get weekly insights that help you scale, simplify, and succeed.

Too many dance studio owners are falling for the "easy button" trap—outsourcing their entire marketing strategy to AI and wondering why enrollment is stalling. In this brutally honest episode, Bryce and Kristian from Dance Motion Marketing break down how AI is quietly killing your connection with parents, weakening your brand, and making your studio look just like everyone else’s.

They expose the most common AI missteps—from soulless ad copy to chatbots that never close—and show you the difference between using AI as a shortcut vs. a smart tool. Real-world case studies, inside-the-industry anecdotes, and a behind-the-scenes look at their own failed AI-powered book project give this episode both teeth and heart.

If you're relying on automation to do the heavy lifting without sharpening your own systems first, you may be sabotaging your success. This is your wake-up call.

Stop Blaming Your Town—Here’s Why You’re Still Stuck at 50 Students

What if the only thing standing between your studio and explosive growth isn’t your town, your budget, or your competition—but your mindset?

In this episode, Bryce Conlin sits down with Angie Craft, founder of Mountain Movers Dance in small-town Virginia, who grew her studio from 19 to 187 dancers in under two years—without a local network, without fancy ads, and without being in an affluent area. They break down what doesn’t work (hint: flaky marketing agencies, posting in mom groups forever, hoping referrals come), and what finally did—including the key mindset shift that turned marketing from a scary expense into a non-negotiable investment.

If your enrollment is stuck, your growth is stalling, or your ads just aren’t converting, this episode is your wake-up call. Because what Angie figured out could save you months of wasted effort and thousands of dollars in sunk costs.

What Happens When a Dance Studio Gets Acquired? A Conversation with Ensemble Performing Arts

The business of dance is evolving—and for many studio owners, questions about growth, sustainability, and long-term planning are more relevant than ever. In this episode, Bryce sits down with the leadership team at Ensemble Performing Arts—Jeff Homer, Misty Lown, and Mandy Yip—for a transparent look at how Ensemble partners with successful studios to provide operational support while preserving each studio’s unique identity.

You’ll learn why Ensemble focuses exclusively on thriving studios, how they approach local branding and leadership, and what this means for the future of independent studio ownership. Whether you're thinking long-term about your own studio or simply curious about how larger organizations operate behind the scenes, this episode is packed with insight and strategy.

This is essential listening for any studio owner serious about staying informed and ahead in a changing market.

More dancers are disappearing after recital season—and it’s not just you. Retention isn’t just a class issue. It’s often unmet expectations, family chaos, or a parent silently checking out. In this episode, Bryce Conlin shares what hundreds of studio owners are doing to fight the summer drop-off and protect their fall enrollment numbers. You’ll learn why exit surveys often lie, how trial conversion data can save your sanity, and what your lobby says about your culture. Most importantly, you'll uncover the real reason families leave—and how to stop it before it happens.

If you wait until August to solve your retention problem, you're already too late.

What if 66 new students were just a few texts away?

In this episode, we sit down with Jill DuHadway, a 30+ year studio owner, who reveals how Dance Motion Marketing (DMM) helped her studio add 66 new enrollments in just a few months—with zero hard selling and no fancy tech skills. Jill opens up about the pitfalls of trying to manage marketing alone, the stress of outdated follow-up systems, and how falling in love with the process (not just the outcome) changed everything.

This is a must-listen for any studio owner still stuck in the loop of missed leads, clunky email chains, and failed Facebook ads. If you're tired of overpromising agencies, confusing platforms, or low ROI, Jill’s story proves there’s a better way. Her results weren’t luck—they came from finally having the tools, visibility, and real support she needed. And now, she’s never going back.

🔔 Ignore this advice, and your dream clients will keep signing up at the studio down the street.

🎯 Follow it—and you'll never look at dance studio marketing the same way again.