Brad Baker has built a career defined by creativity, curiosity and a willingness to evolve.
From learning the fundamentals at Toni & Guy to embracing creative freedom at Bleach London, Brad established himself as one of Britain's most respected creative colourists. Editorial work, education and fashion have all played significant roles in his career, but this conversation reveals the experiences that shaped the person behind the profession.
Brad reflects with remarkable honesty on grief, addiction and recovery, describing how hairdressing gave him purpose at a time when he needed it most. Rather than allowing difficult experiences to define him, he explains how they reshaped his understanding of creativity, confidence and success. Throughout the conversation he speaks openly about anxiety, self-belief and the importance of finding a community where he could truly be himself.
One of the most compelling parts of the episode explores Brad's work with non-surgical hair replacement systems. What began as another chapter in his career has become one of its most rewarding. For Brad, this work is about far more than replacing hair. It is about restoring confidence, identity and self-belief for people experiencing hair loss, demonstrating that the impact of hairdressing often extends far beyond appearance.
Honest, insightful and deeply human, this episode is a conversation about resilience, reinvention and the privilege of helping people feel more like themselves. It is also a reminder that while creativity may build a career, purpose is what gives it lasting meaning.