In this episode of DPC Pediatricians, Phil and Marina discuss how pediatricians building a DPC practice can be more intentional about where they invest their marketing time and money. They explore why community sponsorships, school events, local advertising, and other traditional marketing efforts may feel worthwhile but often provide little measurable return, particularly for newer practices working with a limited budget. They also share their experiences building referral relationships with other healthcare professionals and emphasize the importance of finding physicians, doulas, midwives, lactation specialists, chiropractors, and other professionals whose patient populations align with the families a pediatric DPC practice hopes to reach. Through examples of both successful and unsuccessful marketing efforts, Phil and Marina encourage pediatricians to think carefully about audience alignment and focus their resources on relationships and opportunities that are more likely to connect them with the right families.

In this podcast episode of DPC Pediatricians, Phil and Marina explore whether the grass really is greener in Direct Primary Care. They share both the benefits of DPC—including greater autonomy, flexibility, and the ability to practice medicine on their own terms—and the challenges of practice ownership, such as financial uncertainty, marketing, and self-accountability. Ultimately, they offer a balanced look at why DPC can be incredibly rewarding while acknowledging that it comes with its own set of challenges.

In this podcast episode of DPC Pediatricians, Marina welcomes Citlally Mancilla, founder of My DPC Insurance, to discuss malpractice insurance specifically for physicians practicing Direct Primary Care. Citlally shares how her experience in medical malpractice insurance led her to recognize that DPC physicians often have a lower risk profile than traditional primary care physicians due to smaller patient panels, longer visits, fewer hospital responsibilities, and differences in billing and practice structure. The conversation explores what physicians should understand when shopping for their own malpractice coverage, how DPC-specific factors can affect premiums, and why having an insurance professional who understands the DPC model can be valuable. They also discuss coverage considerations for new and established practices, the importance of accurately representing a practice’s current size and services when applying for coverage, and how some DPC physicians may be able to significantly reduce their malpractice insurance costs while maintaining appropriate coverage.