This is a transparent, real‑world coaching session with Dr. Chelsea Johnson, founder of Kidz MD Pediatric DPC in Liberty, Missouri. After years in academic medicine, ER/urgent care, and consulting, she decided the only way she’d practice primary care was inside DPC. She calls it her “off‑ramp” to keep kids out of the ER and stay in medicine on her terms.

We walk through the unsexy but critical pieces of launching a pediatric DPC: solving the vaccine purchasing maze, marketing on a tight budget, and building operations that don’t collapse the minute you open. You’ll hear how she targets her ideal suburban mom, and how to think about systems (EMR + CRM + website) so you’re not duct‑taping your practice together.

What You’ll Learn:

• The “Off‑Ramp” to DPCHow Dr. Johnson went from a high‑mobility, consultant/ER career to launching Kidz MD as the only primary care model that made sense for her life and her patients.

• Solving the Vaccine ChallengeHow she used a Group Purchasing Organization (GPO) to bridge vaccine access until she qualifies for direct contracts, so she could open without waiting years.

• Marketing on a BudgetHow she uses the local Chamber, community events, and social media to reach busy suburban moms without spending agency money.

• Defining Your Ideal FamilyWhy she built around the “busy suburban mom with multiple kids” who wants a pediatrician that can handle more in‑office so they can avoid unnecessary ER visits.

• Why Your Tech Stack MattersThe hidden cost of trying to launch on spreadsheets, generic CRMs, and 7 disconnected tools instead of a DPC‑specific system from day one.

Who This Is For:

Pediatricians and family docs who love patient care but are exhausted by RVUs, inboxes, and charting after kid bedtime. If you’re pre‑launch or newly launched in DPC and feel stuck on operations, vaccines, and marketing, this episode gives you a practical blueprint.

Guest Links

Guest: Dr. Chelsea Johnson

Website: https://kidzmd.com/

Email: hello@kidzmd.com

Next Step: See the CRM Built for DPC Launches

If this episode hits home and you’re serious about launching or growing your DPC in the next 12 months, go look at Harmony Ops for DPC - the CRM + website + automations platform I built specifically for DPC clinics so you don’t drown in tech.

Search “Harmony Ops for DPC” and book a demo to see how your practice could be live in about 10 business days with AI chat, patient funnels, and launch‑ready automations installed for you.

You can still grab my free 5‑Day DPC Confidence Course if you’re earlier and just want the plan: short daily emails to move from “maybe someday” to a concrete launch path.

👉 DM me “COURSE” on Instagram or go to https://harmonyopshealth.com/dpc-confidence-course to enroll.

Stay Connected & Support the Podcast! Follow & Leave Us a Review on the DPC Life Podcast

Instagram: https://www.instagram.com/dpclife/

Harmony Ops Health for DPC: https://harmonyopshealth.com/home

Are you a primary care or hospitalist doc charting at 11 p.m., staring at RVUs, and wondering, “Is this it?”

In this episode, Dr. Nadia Sirdar, an internal medicine physician and founder of Bethesda Modern Primary Care, shares how she walked away from hospital medicine to build a Direct Primary Care practice that actually feels human again.

We get into:

• The breaking point: The exact moments that made her realize volume-driven hospital medicine was costing her joy, family, and health.

• Finding DPC (and her tribe): How one podcast and one DPC Summit turned “someday” into a launch date and gave her a new community overnight.

• Building a non-elitist clinic: How she navigated the “concierge vs DPC” branding tension to create a practice that’s relationship-based, prevention-focused, and accessible.

• Her clinical niche--menopause & perimenopause: Why midlife women are falling through the cracks in traditional care, and how longer visits + deep relationships change everything.

• Replacing hospital camaraderie: The role of the DPC community, local events, and even her kids passing out flyers at farmers markets in keeping her motivated on hard days.

  
  

If you’re a physician quietly dreaming of DPC but scared to leave the system, this conversation is a roadmap and a reality check.

Guest Resources & Socials

Website: bethesdadoctor.com

LinkedIn: https://www.linkedin.com/in/drnadiasirdar/

IG: https://www.instagram.com/drnadiasirdar

FB: https://www.facebook.com/nadiasirdarmd/

Youtube: https://www.youtube.com/@drnadiasirdar

You can book a free 15-minute discovery call with Dr. Sirdar to see if Bethesda Modern Primary Care is the right fit for you.

If this episode hits home and you’re “DPC curious,” get my free 5-Day DPC Confidence Course: short daily emails with specific actions to go from “maybe someday” to a concrete plan.

👉 DM me “COURSE” on Instagram or go to https://harmonyopshealth.com/dpc-confidence-course to enroll.

Stay Connected & Support the Podcast! Follow & Leave Us a Review on the DPC Life Podcast

🎧 Your reviews help us reach more physicians and amplify the DPC movement.

Instagram: https://www.instagram.com/dpclife/

Harmony Ops Health for DPC: https://harmonyopshealth.com/home

If you're an employed physician feeling dissatisfied, a DPC dreamer preparing to leap, or a mom balancing family and a new practice, this episode is your guide to embracing the required entrepreneurial transformation.Dr. Una shares her personal journey from pediatrician to seven-figure business owner and provides the mindset shifts and concrete strategies necessary to thrive in your practice and your life.Who it's for:Physicians feeling the "nudge" toward something more than the employed status quo.DPC founders who are struggling with marketing, sales, or work-life balance.Moms in medicine who feel pressure to "do it all alone".You’ll learn:

• How to use introversion as a superpower and manage your social energy by defining it as recharging in solitude.

• Why the "gravitational pull of your former self is real" and how to intentionally fight the habit of reverting to old behaviors.

• The critical necessity of defining your business goals to clearly identify distractions, making it easy to say no to non-aligned opportunities.

• How to build a "home team" to take care of household demands, understanding that there is "no award category for mom that did it alone".

• Why focusing on the right discomfort (like marketing) is essential, as your comfort zone is where the status quo lives.

• The danger of having a "safety net" job and how your backup plan can become your real plan, hindering your growth and commitment.

Guest:Dr. Una, founder of EntreMD, host of The EntreMD Podcast, two-time best-selling author, and pediatrician who helps physicians build profitable businesses.Want help taking the first steps?Dr. Una encourages physicians to remember their proven capacity for dramatic transformation and to find the next step and start taking it. Stop waiting and let your future 90-year-old self be your motivation.DM me “DPC” on Instagram and I’ll send you my Dr. Una companion workbook + the 5-Day DPC Confidence Course: short, residency-friendly emails with concrete daily actions to move you toward opening.Guest links:Website: https://entremd.com/IG: https://www.instagram.com/entremds/YouTube: https://www.youtube.com/c/DrUnachukwuLinkedIn: https://www.linkedin.com/in/druna/