This is a transparent, real‑world coaching session with Dr. Chelsea Johnson, founder of Kidz MD Pediatric DPC in Liberty, Missouri. After years in academic medicine, ER/urgent care, and consulting, she decided the only way she’d practice primary care was inside DPC. She calls it her “off‑ramp” to keep kids out of the ER and stay in medicine on her terms.

We walk through the unsexy but critical pieces of launching a pediatric DPC: solving the vaccine purchasing maze, marketing on a tight budget, and building operations that don’t collapse the minute you open. You’ll hear how she targets her ideal suburban mom, and how to think about systems (EMR + CRM + website) so you’re not duct‑taping your practice together.

What You’ll Learn:

• The “Off‑Ramp” to DPCHow Dr. Johnson went from a high‑mobility, consultant/ER career to launching Kidz MD as the only primary care model that made sense for her life and her patients.

• Solving the Vaccine ChallengeHow she used a Group Purchasing Organization (GPO) to bridge vaccine access until she qualifies for direct contracts, so she could open without waiting years.

• Marketing on a BudgetHow she uses the local Chamber, community events, and social media to reach busy suburban moms without spending agency money.

• Defining Your Ideal FamilyWhy she built around the “busy suburban mom with multiple kids” who wants a pediatrician that can handle more in‑office so they can avoid unnecessary ER visits.

• Why Your Tech Stack MattersThe hidden cost of trying to launch on spreadsheets, generic CRMs, and 7 disconnected tools instead of a DPC‑specific system from day one.

Who This Is For:

Pediatricians and family docs who love patient care but are exhausted by RVUs, inboxes, and charting after kid bedtime. If you’re pre‑launch or newly launched in DPC and feel stuck on operations, vaccines, and marketing, this episode gives you a practical blueprint.

Guest Links

Guest: Dr. Chelsea Johnson

Website: https://kidzmd.com/

Email: hello@kidzmd.com

Next Step: See the CRM Built for DPC Launches

If this episode hits home and you’re serious about launching or growing your DPC in the next 12 months, go look at Harmony Ops for DPC - the CRM + website + automations platform I built specifically for DPC clinics so you don’t drown in tech.

Search “Harmony Ops for DPC” and book a demo to see how your practice could be live in about 10 business days with AI chat, patient funnels, and launch‑ready automations installed for you.

You can still grab my free 5‑Day DPC Confidence Course if you’re earlier and just want the plan: short daily emails to move from “maybe someday” to a concrete launch path.

👉 DM me “COURSE” on Instagram or go to https://harmonyopshealth.com/dpc-confidence-course to enroll.

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