🚨🚀 If you're a brand spending £100K/month, we'll run your ads.
Apply for your growth roadmap: https://www.soarwithus.co/d2c-diaries-get-in-touch?utm_campaign=191661253-D2C%20Diaries&utm_source=youtube&utm_medium=podcast&utm_term=d2c_diaries&utm_content=ep_87

Yapper ads have taken over Meta and TikTok this year, and the best ones are almost impossible for AI to write. We break down what actually makes the format work: the "Oracle" who introduces the product, mining Reddit for real stories instead of AI slop, building curiosity loops that pay off, and turning a winning script into native ad copy, all for anyone writing or briefing DTC creative right now.

Creative Intelligence Report: We've helped 250+ DTC brands generate £600M+ by fixing the thing most teams get wrong: creative. In 4 weeks, our Creative Intelligence Report audits your ad accoun to find exactly where your creative is leaking money, and hands you a 180-day roadmap to fix it. No guesswork, just real customer research and a plan you can action.

Apply for your Creative Intelligence Report here: https://eu1.hubs.ly/H0xZP9d0

Resources:
"Yapper" Ads Database: https://www.soarwithus.co/newsletter/yapper-ads-database
Watch Harry Delme on Youtube : https://www.youtube.com/watch?v=7zCLVmZCoQQ&t=2s
Follow Harry: https://x.com/harrydelmege_

Timestamps:


Follow Olly: https://linktr.ee/ollyhudson
Follow Joe: https://linktr.ee/joe_marston
Follow Loukas: https://www.linkedin.com/in/loukas-hambi-388067152/
Follow Liam: https:https://www.linkedin.com/in/liam-dean-a11a43152/

🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://www.soarwithus.co/d2c-diaries-get-in-touch?utm_campaign=191661253-D2C+Diaries&utm_source=youtube&utm_medium=podcast&utm_term=d2c_diaries&utm_content=ep_87

Olly and Loukas are back with a full round-up of what's working in paid social right now. They cover the AI tools turning any reference static into a new ad in minutes, why whiteboard and Miro style ads keep winning, how to audit an ad account in three steps, and the organic trends being turned into big swing formats. They close out on why landing pages are the next big skill gap for DTC brands, and how to prioritise what to build next.

This podcast is proudly sponsored by Incard.

If you're spending serious money on daily business expenses and getting nothing back on it right now, this dedicated offer gets you 2% Cashback for year 1 on Ads, SaaS, Travel and other everyday business expenses. Uncapped.

Sign up for free and use the code SWU2K26 to unlock your cashback: https://www.incard.com/?fpr=soarwithus&fp_sid=pod

Follow Olly: https://linktr.ee/ollyhudson
Follow Joe: https://linktr.ee/joe_marston
Follow Loukas:https://www.linkedin.com/in/loukas-hambi-388067152/
Follow Liam: https://www.linkedin.com/in/liam-dean-a11a43152/

🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://www.soarwithus.co/d2c-diaries-get-in-touch?utm_campaign=191661253-D2C+Diaries&utm_source=youtube&utm_medium=podcast&utm_term=d2c_diaries&utm_content=ep_85

Daniel McCarthy is the founder of Theta and an associate professor of marketing at the University of Maryland. Private equity firms bring him in to dig through the transaction data before they buy a DTC brand, and he's done it on over 450 companies, from McDonald's to some of the biggest names in ecommerce. He breaks down the "growth report card" that shows whether a brand's growth is real or just manufactured by spend, why discounting a customer's first order drags down what they're worth long after, and why most brands have no idea where they stand when someone asks ChatGPT which brand to buy.

Harvard Business Review article: How to Value a Company by Analyzing Its Customers: https://hbr.org/2020/01/how-to-value-a-company-by-analyzing-its-customers

This podcast is proudly sponsored by Incard.

If you're spending serious money on daily business expenses and getting nothing back on it right now, this dedicated offer gets you 2% Cashback for year 1 on Ads, SaaS, Travel and other everyday business expenses. Uncapped.

Sign up for free and use the code SWU2K26 to unlock your cashback: https://www.incard.com/?fpr=soarwithus

Follow Daniel McCarthy: https://www.linkedin.com/in/danielmcc/
Follow Olly: https://linktr.ee/ollyhudson
Follow Joe: https://linktr.ee/joe_marston
Follow Loukas: https://shorturl.at/TRI8B / https://x.com/LoukasHambi
Follow Liam: https://www.linkedin.com/in/liam-dean-a11a43152/
Follow D2C Diaries: https://www.tiktok.com/@d2c.diaries / https://www.instagram.com/d2c_diaries/