We managed over £32M in ad spend in November last year. This episode breaks down everything we learned what you need to prep now to hit the ground running going into Q4.

We cover how to phase Q4 so October builds the audience you'll sell to in November, how to build offers around your margins and show the value clearly, what last year's creative audit showed about statics, urgency and reskinned winners, and why landing pages could be your quickest win. If you're planning peak for a DTC brand on Meta, this is your October prep list.

This podcast is proudly sponsored by Incard.

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06:05 Why creative can't be left late
09:06 October: build the audience before CPMs rise
15:22 Are brand awareness campaigns worth it?
18:06 November: from warm-up to peak week
20:10 Offer is more than a discount
28:12 Auditing last year's Black Friday creative
43:14 Setting strategy: swing types and funnel splits
51:47 What worked: high prod, factory UGC and satire
1:04:16 Statics that convert and daily iteration
1:07:33 Landing pages, post-click and gamification

Follow Olly: https://linktr.ee/ollyhudson
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Before you spend more on ads, find out what's really capping your growth. Apply for a Growth Compass to unlock strategic clarity: https://eu1.hubs.ly/H0yFr2w0

Omer Kaplan, co-founder of ironSource, joins Loukas to share how he's bringing the data and prediction playbook from mobile games into DTC, building agentic infrastructure to handle the work Shopify still leaves founders to do themselves. We cover predicting LTV, the margins you need before scaling, defensibility, inventory, fundraising, when to go all in, and why the best founders stay hands-on, so if you're building a consumer brand for an agentic world, this one's for you.

Check out Zyg: https://www.zyg.com

Timestamps:

Follow Olly: https://linktr.ee/ollyhudson
Follow Joe: https://linktr.ee/joe_marston
Follow Loukas: https://www.linkedin.com/in/loukas-hambi-388067152/
Follow Liam: https://www.linkedin.com/in/liam-dean-a11a43152/

🚀 Claim 1 of 5 Spots: 6 Months Fospha + Free Audit: https://eu1.hubs.ly/H0yvPGP0

It's crunch time. With BFCM just weeks out, Olly from Soar joins Fospha to break down what "ready for peak" actually looks like: the creative volume and diversity brands need, why the top 25% of performers run more campaigns in BAU than at peak itself, and how automation like Advantage+ and Smart+ is shifting the game back onto creative and offer quality.

They cover forecasting creative output before Q4, scaling volume without losing intention, why upper-funnel spend keeps brands out of a reach hole, and the TikTok Shop halo effect most are underestimating. If you run paid media or creative strategy for a DTC brand, this is worth the watch.

Timestamps:
00:00 Intro
01:19 Introducing Phosphor and Soar
03:48 What "ready for peak" actually means
06:22 Forecasting creative volume for Q4
09:29 Building intentional creative diversity
12:58 Catching up when you're behind on volume
16:52 Peak Playbook data: preparation beats aggression
20:17 Full-funnel investment and the reach problem
23:33 Automation and the new creative requirements
28:06 Peak mistakes, and when to scale or pull back
30:41 Proving upper-funnel spend, and the TikTok Shop halo
36:08 Q&A: fatigue, measurement blind spots and iteration loops

Follow Olly: https://linktr.ee/ollyhudson
Follow Joe: https://linktr.ee/joe_marston
Follow Loukas: https://www.linkedin.com/in/loukas-hambi-388067152/
Follow Liam: https://www.linkedin.com/in/liam-dean-a11a43152/