Cutting out the middle man (NFFN Northern Ireland)
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Cutting out the middle man (NFFN Northern Ireland)
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The new season of the Nature Friendly Farming Network Podcast is dedicated to exploring the big issues around agriculture in Northern Ireland, in association with Danske Bank and recorded at its headquarters in Belfast.
In this episode, NFFN NI manager Cormac Dolan speaks to Stephen and Hannah Alexander of Ballyboley Dexters, a family-run farm in County Down producing Pedigree Dexter cattle.
Stephen and Hannah discuss the benefits and challenges of cutting out the middle man and selling their beef directly to customers. They explain why producing a high-quality product is only part of the journey, and why good marketing and building relationships with customers are increasingly important for farmers looking to add value to what they produce.
Stephen and Hannah share how direct sales can help strengthen the connection between farmers and consumers, while supporting animal welfare and helping to limit the environmental impact of their farming system.
Packed with practical insights on diversification, direct sales, marketing and producing food in a more sustainable way, this episode offers an honest look at how farmers can take greater control of the journey from farm to fork.