Curiosity, Quitting, and Building a Brand from Scratch with Franchesca Hashim
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Curiosity, Quitting, and Building a Brand from Scratch with Franchesca Hashim
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Franchesca Hashim has left every “dream job” she’s ever had. She spent her career inside some of the most talked-about brands in the world — Airbnb, Everlane, Masterclass — before walking away to co-found Good Weather Skin, a mineral SPF built on a radical idea: sunscreen should feel like a reward, not a chore.
In this episode of It’s Called a Re:Brand, Franchesca gets into what it takes to build a category from scratch, the sign that tells her it’s time to quit, and an unfiltered hot take on why founder-led content might be doing more harm than good.
It’s Called a Re:Brand is a live podcast brought to you by Re:Brand — a women-first professional community of nearly 2,000 members. We talk to the women rebranding themselves and their industries, proving a pivot isn’t a failure, it’s called a rebrand.
🔗 Join the Re:Brand community: https://www.rebrandcollective.com/join-rebrand
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