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Cultural Friction

Cultural Friction

著者: Brendan Thomas Quinn
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Cultural Friction is a podcast for managers and executives who lead international, multicultural teams — and want fewer miscommunications, misunderstandings, and conflict getting in the way of good work.


Each episode breaks down a real workplace friction point in 20 minutes or less: what's really going on beneath the surface, why it happens across cultures, and what to do about it. No theory for its own sake — practical fixes you can use with your team today.


Hosted by Brendan Thomas Quinn, a cross-cultural consultant based in Barcelona with 25+ years of intercultural experience, including nine years leading NGOs in West Africa. Brendan helps international organisations reduce cultural friction through cross-cultural training, workshops, coaching, and advisory, and lectures in Cross-Cultural Communication at SBS Swiss Business School.


If your teams span cultures, time zones, or both, this show is for you.


Learn more, read the show notes, or work with Brendan: https://brendanthomasquinn.com

© 2026 Cultural Friction
マネジメント マネジメント・リーダーシップ 個人的成功 出世 就職活動 経済学 自己啓発
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  • One Merger, Two Cultures
    2026/07/31

    Two Companies Merged. Two Cultures Didn't.

    The deal closed. The org chart was redrawn. On paper, two companies became one. So why, eighteen months on, are there still two of everything — two systems, two chat channels, two sets of people who quietly stick to their own side?

    In this episode we look at why so many mergers stall without anyone noticing, and why "we're one company now" so often isn't true. A merger isn't one team with a mix of people in it — it's two whole teams pushed together, each arriving complete with its own tools, habits and trusted colleagues. So they sit side by side instead of becoming one. It's a quiet stall that costs real money, and it won't close on its own.

    You'll get four practical, structural moves to weaken the divide — plus the one idea to take away: we don't get rid of a divide by pretending it isn't there; we weaken it by building things that cross it.

    Cultural Friction with Brendan Thomas Quinn — twenty minutes, one real problem, and what we can actually do about it. If this is live on your team, find out more at brendanthomasquinn.com, and subscribe so you don't miss the next episode.

    Cultural Friction is hosted by Brendan Thomas Quinn who works with leaders and teams navigating cultural friction within teams that work together or are dispersed around the world — as an advisor, coach, and workshop facilitator, and as Adjunct Lecturer on an International Business Masters programme teaching Cross-Cultural Communication, Cultural Friction brings that same real-world, research-backed approach to your ears in 20 minutes.

    Enjoying the show? A quick rating on Apple Podcasts or Spotify genuinely helps other leaders find it.

    And, if you have comments or would like to suggest future topics to be discussed, let us know, we'd love to hear from you.

    続きを読む 一部表示
    19 分
  • Sophisticated Stereotypes
    2026/07/27

    Cultural stereotypes at work rarely arrive as prejudice. They arrive as preparation — and that's exactly what makes them so hard to spot.

    You did the reading. A new colleague was joining from a region you hadn't worked with much, so you learned what to expect and adjusted: softened your delivery, slowed the meeting down, held back the direct question. Then you met them, and none of it fit. The careful accommodation you'd built landed as hesitancy, and it took weeks to work out what had gone wrong.

    The guide wasn't lying to you. It was describing an average. You were dealing with a person.

    This episode unpicks why even the most diligent, well-prepared leaders walk into this — and what to do instead:

    • What cultural frameworks actually measure — populations, not the person in your Tuesday meeting
    • The ecological fallacy, and why the variation within any country dwarfs the gap between countries
    • "Sophisticated stereotyping" — why a stereotype built from real research is harder to shake than a crude one, because we defend it instead of dropping it
    • Four moves you can start this week: hold the framework as a hypothesis not a conclusion, ask people directly how they like to work, widen the explanations you reach for before culture, and update fast — out loud

    The frameworks earn their place when they make you curious. They cost you when they make you certain.

    If cultural friction is a live issue for your team right now, that's exactly the kind of thing I work through with leaders one-to-one — advisory, coaching and workshops. Find out more at brendanthomasquinn.com.

    New here? Hit follow so you don't miss the next episode.

    References: Osland & Bird (2000), "Beyond Sophisticated Stereotyping"; Hofstede, Hofstede & Minkov (2010), Cultures and Organisations; Gerhart & Fang (2005); Robinson (1950); Meyer (2014), The Culture Map.

    Cultural Friction is hosted by Brendan Thomas Quinn who works with leaders and teams navigating cultural friction within teams that work together or are dispersed around the world — as an advisor, coach, and workshop facilitator, and as Adjunct Lecturer on an International Business Masters programme teaching Cross-Cultural Communication, Cultural Friction brings that same real-world, research-backed approach to your ears in 20 minutes.

    Enjoying the show? A quick rating on Apple Podcasts or Spotify genuinely helps other leaders find it.

    And, if you have comments or would like to suggest future topics to be discussed, let us know, we'd love to hear from you.

    続きを読む 一部表示
    20 分
  • Rules or Suggestions
    2026/07/20

    You wrote the process down. Everyone agreed to it. And still — half your team follows it to the letter while the other half treats it as a helpful suggestion, and both sides are quietly deciding the other lot are the problem.

    This episode is about why. Meet Claire and two of her best people: Kenji in Osaka, who follows every step every time, and Rafa in São Paulo, who skips the review to rescue a client in a panic. Both are doing their honest best. Both are certain they're the sensible one — and the trust between them is quietly draining away.

    Drawing on Michele Gelfand's research into "tight" and "loose" cultures, we unpick why the same rule reads as a binding promise to one person and a sensible default to another, why enforcing harder (or relaxing everything) both backfire, and four moves you can start this week to turn the divide from a fault line into a real strength.

    It looks like a discipline problem. It almost never is. Here's what to build instead.

    Work with Brendan: If this is a live issue for your team right now, it's exactly the kind of thing I work through one-to-one with leaders — advisory, coaching and workshops. More at https://brendanthomasquinn.com

    Subscribe so you don't miss the next episode.

    Music by Denis Pavlov / DPmusic via Pixabay.

    Sources: Gelfand et al., Differences Between Tight and Loose Cultures: A 33-Nation Study (2011) · Gelfand, Rule Makers, Rule Breakers (2018)

    Cultural Friction is hosted by Brendan Thomas Quinn who works with leaders and teams navigating cultural friction within teams that work together or are dispersed around the world — as an advisor, coach, and workshop facilitator, and as Adjunct Lecturer on an International Business Masters programme teaching Cross-Cultural Communication, Cultural Friction brings that same real-world, research-backed approach to your ears in 20 minutes.

    Enjoying the show? A quick rating on Apple Podcasts or Spotify genuinely helps other leaders find it.

    And, if you have comments or would like to suggest future topics to be discussed, let us know, we'd love to hear from you.

    続きを読む 一部表示
    19 分
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