In this episode of Business&abrew, Dani and Si dive into the fascinating world of cult brands – the ones people queue overnight for, argue about online, and even tattoo on their bodies.

They unpack why some companies, like Harley Davidson, Apple, Beaver Town, Lego, and more, move beyond simple brand loyalty to become part of their customers’ identity.

Along the way, they explore “love marks,” creation myths, enemies, scarcity, and community, and debate whether you can ever truly engineer a cult following or if it’s just the perfect mix of timing, authenticity, and a damn good product.

With plenty of stories, nostalgia, and a few sharp digs at sellouts, this is a must-listen if you’re obsessed with how brands become movements rather than just merch.

About Simon and Danielle:

Simon and Danielle are both business owners, based in the East Midlands, who met through mutual business contacts and who share a love of all things business.

Simon runs Skylight Media – Award-winning experts in Website Design, E-commerce & Marketing running since 2003.

Danielle runs Goldspun Support – a multi-faceted support service for fractional directors and small business owners across the globe, running since 2009.

Since they first met Simon and Danielle have spent a ridiculous amount of time talking about the subjects that interest them – usually over a drink in the pub – and they decided that now was the time to bring these conversations to a wider audience and invite them to join the chat.

Both Simon and Danielle are successful business owners in their own rights with big plans for the future but will never lose their love of talking all things business… and the pub.