What does it take to build a venture-backed femtech company while challenging the way women experience their periods?

In this episode of The First 200, host Amira Rasool sits down with Crystal Etienne, Founder and CEO of Ruby Love, the period care apparel company she has raised $18 million in venture capital to build. Through Ruby Love's patented leak-resistant technology, Crystal is redefining period care with swimwear, underwear, and activewear designed to help women and girls feel more comfortable, confident, and unrestricted during their periods.

Together, the entrepreneurs discuss building a category-defining femtech company, scaling to more than $10 million in revenue before raising venture capital, navigating fundraising in an industry investors once overlooked, why Crystal ultimately bought back her investors shares to regain control of her company, and what it really means to build a business on your own terms.

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