In this episode of Accessibly Ever After, Kailey and Ashton sit down with Isabella “Bella” Morton-Smith, founder of Flexxi Beauty, an occupational therapist turned makeup artist turned founder who is building adaptive tools for the beauty industry.

While studying to be an OT, Bella spent her days working as a makeup artist and began noticing a disconnect: beauty products were becoming more advanced, but the brushes and tools people used to apply them hadn’t really changed in years. That left many people with arthritis, Parkinson’s, cerebral palsy, hand injuries, tremors, and other disabilities struggling to access the same beauty experiences.

That realization sparked a five-year process of prototyping, testing, and designing alongside people with lived experience, ultimately leading to the Flexxi Brush, featuring a palm strap, magnetic interchangeable heads, and zero required grip or wrist rotation.

Bella also shares what it’s like to bridge the worlds of occupational therapy, beauty, disability, and entrepreneurship, the importance of designing with disabled people rather than simply for them, and her vision for the future of adaptive beauty.

Listen now and start seeing beauty differently.

Links:

Flexxi Beauty: https://flexxibeauty.com/

The Flexxi Brush: https://flexxibeauty.com/products/the-flexxi-brush

Bella’s LinkedIn: https://www.linkedin.com/in/isabella-morton-smith-54b4262b1/

Socials: @FlexxiBeauty (Instagram), @FlexxiBeauty (TikTok), @AccessiblyEverAfter, @OccupationBeauty, @RadiantlyGolden

Contact Us: contact@wishingwellco.com

Contact Bella: isabella@flexxibeauty.com.au